• Talking traceability and supply chain transparency with FreshChain

  • Aug 11 2024
  • Length: 31 mins
  • Podcast

Talking traceability and supply chain transparency with FreshChain

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  • Summary

  • In this episode we’re talking about traceability and transparency within supply chains – what’s possible with the agtech available and the challenges of seeing that technology adopted by industry.

    Hear from expert Steve Capell, who consults for the Australian Government and volunteers for the UN, running a project called the United Nations Transparency Protocol. He explains how the adoption of traceability technology will improve with the creation of global standards and the introduction of regulations for market access.

    Greg Calvert from Fresh Chain, a blockchain enabled, paddock-to-plate assurance system, tells podcast the technology can play a role in everything from food safety to brand awareness.

    Johnathon Davey, Executive Officer of industry body Melons Australia talks about how the use of FreshChain technology in a pilot program was “revolutionary” – and what would need to change within the sector to allow the agtech to be adopted on a wider scale.

    www.agtechfinder.com

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