• Take 16: Uncharted Space – What Brands Can Learn from Starfield

  • Sep 22 2023
  • Length: 15 mins
  • Podcast

Take 16: Uncharted Space – What Brands Can Learn from Starfield

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  • Summary

  • Last Wednesday, Bethesda Game Studios released Starfield, a science-fiction game set in a future version of the Milky Way Galaxy. Bethesda is a brand unto itself in gaming, but they suffered reputational damage with the disastrous launch of their previous title, Fallout 76. Many saw Starfield as their chance to regain audience trust and rebuild the brand. Did they succeed?


    Into Focus is hosted by Tom Frank, written by Colton Long, Amy Rogers and Shannon Powers, edited by Ian Cunningham, and brought to you by the good people at kglobal. Unlike traditional marketing agencies that look at consulting, creative, and communications as distinct, kglobal exists at the intersection of all three. This fusion of strategy and creative fuels unexpected solutions and better outcomes. The result is impact – on your audience, in a new market, or over a policy. 


    And that’s our take… Please subscribe to Into Focus on Apple, Spotify or wherever you listen to podcasts. Give us your take on instagram @kglobaldotcom and if you like the show, leave us a rating on apple.


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