Tailwind Marketing

By: Carlos Corredor and Antonio Santana
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  • Summary

  • This is Tailwind Marketing podcast, where we talk to other B2B marketing leaders and agency executives about how to grow our businesses profitably.
    Tailwind Marketing (c) 2023
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Economics Leadership Marketing
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Episodes
  • How Agility in Search Marketing Strategy Can Give You the Edge with Prasanna Dhungel

    How Agility in Search Marketing Strategy Can Give You the Edge with Prasanna Dhungel
    Nov 18 2024

    In this episode of the Tailwind Marketing Podcast, host Carlos Corredor speaks with Prasanna Dhungel, co-founder of GrowByData, on adapting to Google’s evolving SERPs and the role of AI in search. Prasanna shares how brands can stay competitive by experimenting with diverse content, monitoring the share of voice, and leveraging data signals. Listen in to learn actionable steps to refine your SEO and paid search strategy to gain visibility in the changing digital landscape.
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    40 mins
  • No Secret Sauce: The Real Recipe Behind Marketing Evolution With Rafael Moiseev

    No Secret Sauce: The Real Recipe Behind Marketing Evolution With Rafael Moiseev
    Nov 12 2024

    In this episode of the Tailwind Marketing Podcast, host Carlos Corredor sits down with Rafael Moiseev, the VP of global marketing at Customertimes. They explore the shift from traditional siloed marketing to agile, integrated teams, the crucial role of orchestration in meeting modern marketing demands, and the impact of marketing intelligence on driving qualified leads. Rafael shares his insights on the importance of having a competent intelligence team, the limitations of external sales intelligence platforms, and the significance of fostering a culture that embraces change and collaboration. Tune in for a deep dive into the evolving landscape of IT marketing and get valuable tips for driving sales and engagement.
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    22 mins

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