• TL;DR: Marketing First

  • Jul 29 2024
  • Length: 15 mins
  • Podcast

TL;DR: Marketing First

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  • Summary

  • Welcome to Episode 2 of our Chill & Skills series!

    Join Marce Russo, CEO of Fri3nds Agency, as he shares insights and experiences from his journey in transforming Fri3nds into a thriving business.

    In this episode, we cover:
    1. Transitioning Leadership:
      • Navigating the shift from operations to a visionary role.
      • Managing anxieties and fostering strategic growth.
    2. Bringing Your True Self to Work:
      • Challenging traditional work-life compartmentalization.
      • Embracing authenticity and whole-self at work.
      • Developing the Fri3nds Handbook to define values and culture.
    3. Operational Growth:
      • Enhancing team management and accountability.
      • Promoting team independence and improving communication.
    4. Marketing Strategy:
      • Focusing on Email Marketing, Event Highlighting, and Interactive Learning Campaigns.
      • Aiming for higher ROI across multiple channels.
    5. Client Selection:
      • Choosing the right client partners for smooth projects.
      • Emphasizing value-based pricing over hourly rates.
      • Clear communication to avoid micromanagement.
    6. Sales vs. Marketing:
      • Transitioning from founder-led sales to a dedicated sales team.
      • Strengthening marketing efforts to support sales growth.
    Key Takeaways:
    • The importance of authenticity in the workplace.
    • The benefits of gradual operational improvements.
    • Strategies for effective client selection and communication.
    • Insights into balancing sales and marketing efforts.
    Thank you for tuning in to Chill & Skills!
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