To hear the rest of this episode, follow The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/

What’s keeping us up at night (besides our own thoughts)? An 8.4-oz blue-and-silver can of caffeine, taurine, sugar, and flavoring that’s part LaCroix, part Robitussin. Red Bull is not only America’s best-selling energy drink, it was its first: before the Bull, ‘energy drink’ in Illinois meant two Diet Cokes and a coffee chaser. But Red Bull’s reach is global, and its story actually begins halfway around the world. Learn about the Bangkok pharmacy owner who invented Red Bull, then gave it out for free in rural Thailand; and the Austrian toothpaste marketer who built it into a $19B global brand; and how Red Bull got so into extreme sports - it invented its own. (Flugtag, anyone?) We’ll tell you why every business needs a north star word, how an epic product needs a seed AND fertilizer, and why Red Bull is the Best Idea Yet.

Subscribe to The Best Idea Yet for the untold origin stories of the products you’re obsessed with, and the bold risk takers who brought them to life.

Episodes drop every Tuesday, subscribe here: https://wondery.com/links/the-best-idea-yet/

—-----------------------------------------------------

GET ON THE POD:

Submit a shoutout or fact: https://tboypod.com/shoutouts

FOR MORE NICK & JACK:

Newsletter: https://tboypod.com/newsletter

Connect with Nick: https://www.linkedin.com/in/nicolas-martell/

Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/

SOCIALS:

Instagram: https://www.instagram.com/tboypod

TikTok: https://www.tiktok.com/@tboypod

YouTube: https://www.youtube.com/@tboypod

Anything else: https://tboypod.com/

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

🪷 “The White Lotus Effect” — HBO’s tourism bump.

“White Lotus Season 3” is about to debut… and it’ll boost Thailand’s economy by 20%.

—-----------------------------------------------------

OUR 20 MIN SHOW:

https://open.spotify.com/show/5RllMBgvDnTau8nnsCUdse?si=015d199a54174883

OUR 45 MIN SHOW:

https://open.spotify.com/show/3i8EH1J4TUS85GNUQDQeTV

FOR MORE NICK & JACK:

Newsletter: https://tboypod.com/newsletter

Connect with Nick: https://www.linkedin.com/in/nicolas-martell/

Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/

SOCIALS:

Instagram: https://www.instagram.com/tboypod

TikTok: https://www.tiktok.com/@tboypod

YouTube: https://www.youtube.com/@tboypod

Anything else: https://tboypod.com/

—-----------------------------------------------------

About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, TBOY Lite is hosted by Jack Crivici-Kramer & Nick Martell.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

🍔 “How Chili’s ate TGI Fridays” — Chili’s restaurant stock surged 300% in the last year… thanks to its Great White Shark strategy.

—-----------------------------------------------------

OUR 20 MIN SHOW:

https://open.spotify.com/show/5RllMBgvDnTau8nnsCUdse?si=015d199a54174883

OUR 45 MIN SHOW:

https://open.spotify.com/show/3i8EH1J4TUS85GNUQDQeTV

FOR MORE NICK & JACK:

Newsletter: https://tboypod.com/newsletter

Connect with Nick: https://www.linkedin.com/in/nicolas-martell/

Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/

SOCIALS:

Instagram: https://www.instagram.com/tboypod

TikTok: https://www.tiktok.com/@tboypod

YouTube: https://www.youtube.com/@tboypod

Anything else: https://tboypod.com/

—-----------------------------------------------------

About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, TBOY Lite is hosted by Jack Crivici-Kramer & Nick Martell.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.