Show Notes: Survival Mode Episode 52

· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

· Theme: Covering the final three steps of the business success roadmap.

· Introduction to step ten: Trust but Verify.

· Discussion on the importance of verifying business models for successful launches.

· Explanation of "trust but verify" concept, emphasizing the need to ensure accuracy and reliability.

· Real-life examples shared by hosts to illustrate the significance of verification in business operations.

· Introduction to step eleven: Establishing the Extended Marketing Team.

· Importance of locking in supporters and affiliates to promote business.

· Discussion on creating a marketing incentive structure to motivate affiliates.

· Examples provided for incentivizing supporters based on business types.

· Introduction to step twelve: Launch and Serve.

· Importance of selecting a strategic launch date tied to significant events or holidays.

· Discussion on opening the doors and delivering the business model to the market.

· Emphasis on Survival Mode's mission to guide entrepreneurs in launching sustainable and scalable businesses.

Show Notes: Survival Mode Episode 51

· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

· Theme: Recapping steps seven to nine of the business success roadmap.

· Introduction to step seven: Preparing for your target market.

· Focus on market research, analysis, and development for effective planning.

· Discussion on the importance of identifying the actual target market through research and analysis.

· Kevin emphasizes the significance of defining the target market for strategic marketing approaches.

· Introduction to step eight: Establishing the Coming Soon campaign.

· Planning, preparing, and positioning for the business launch highlighted.

· Kevin shares insights on reaching the target market through various channels like newspapers, social media, and search engines.

· Emphasis on the importance of sticking to the established plan to avoid last-minute disruptions.

· Introduction to step nine: Creating the Party with a Purpose.

· Discussion on planning, preparing, and positioning for the official launch party.

· Michael and Kevin stress the importance of maintaining the integrity of the plan to ensure successful execution.

· Warning against last-minute changes that can disrupt the party and undermine business credibility.

Show Notes: Survival Mode Episode 50

· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

· Theme: Delving into steps four to six of the business success roadmap.

· Recap of previous steps and introduction to step four: Registrations and Accounts.

· Discussion on the significance of making the business legally compliant.

· Michael emphasizes the importance of positioning the business for success through proper registrations and account setup.

· Kevin stresses the need for organization and progress tracking in managing registrations and accounts.

· Introduction to step five: Establishing and building business credibility.

· Exploration of the concept of business credibility and its importance.

· Kevin discusses the role of business content in conveying vision and uniqueness.

· Mention of the significance of business connections and accessing experts.

· Transition to step six: Developing operational structure.

· Michael explains the distinction between organizational and operational structures.

· Kevin highlights the importance of fleshing out operational procedures to avoid pitfalls.

· Discussion on the value of role-playing in testing operational effectiveness.