In the home services industry, many contractors deliver high-quality work but struggle to leverage satisfied customers for growth. Yet, we know that more than 50% of leads come from referrals. The challenge lies in post-sale engagement, as gathering referrals and building a strong reputation often falls to busy sales reps or technicians who quickly move on to the next job. Without a systematic approach to harnessing word-of-mouth marketing, businesses miss the opportunity to turn happy customers into brand ambassadors, relying instead on costly acquisition channels like paid advertising.

Landon Taylor, Founder & CEO of Snoball, addresses this gap with a platform that automates referral management, review generation, and reputation building. Snoball empowers businesses to take control of their word-of-mouth marketing and unlock the true potential of their customer base.

Expect to learn:

• Why most companies struggle to generate steady referrals
• How automation keeps brands top-of-mind for customers
• The key difference between reputation management and reputation marketing
• How Snoball fills the gap left by service reps
• Steps to build a sustainable, word-of-mouth growth strategy

Don't miss this insightful conversation with Landon Taylor, as he shares his expertise and proven strategies for transforming the way businesses approach customer acquisition and retention.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

Can someone without a traditional background still make an impact in clean energy?

Aaron Nichols, the Marketing & Advocacy Specialist at Exact Solar, answers that question with a resounding ‘yes’. His journey into the solar industry was anything but traditional (we don’t want to spoil it, but it began with circus performers in Ecuador).

Aaron has written and consulted for some of the biggest names in the solar industry (including Nico himself) and been featured in Business Insider. He divides his time at Exact Solar between pushing for more equitable solar policies and creating the most comprehensive free solar educational resource for homeowners on the internet.

Expect to learn:

⚡ The ‘secret key’ that opened the the door to a clean energy career

⚡Why the solar industry is missing out on top talent (and how we fix it)

⚡ How Aaron went from door-to-door sales to advocating for a more ethical solar industry

⚡ What the solar industry can do to regain the public’s trust

⚡ Why ‘save the planet' marketing doesn’t work for everyone

If you didn’t follow the traditional path and still want to start a clean energy career (even if you have no experience) this is the episode for you.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

With exponential growth year over year, there has never been a more pivotal moment than this for battery energy storage in the renewables market. This momentum is driven by cost declines, supportive policy, and the ability for energy storage to stabilize and optimize renewable energy across the grid. Finally, with batteries, we can eliminate the one thing holding renewables back - intermittency!

In this discussion, three industry leaders share their expertise around how storage is reshaping energy resilience, accessibility, and grid reliability. Moderated by Jacob Weinberg, Senior Communications Manager at SEIA, this conversation features:

• Anne Hoskins, Senior VP of Policy at Generac Power Systems
• Kavita Ravi, Senior VP of Operations at BlueWave Solar
• Joan White, Director of Storage and Interconnection Policy at SEIA

Expect to learn:

• How storage is delivering reliable, resilient energy to underserved communities
• The importance of training in the latest safety codes, including NFPA 855
• How virtual power plants (VPPs) can aggregate resources to strengthen the grid
• The latest on interconnection, value-stacking, and overcoming regulatory barriers
• Which states are leading in storage innovation and what’s next for deployment

Watch this and other insightful conversations recorded live at the PowerUp Live Podcast Stage at www.suncast.live!

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2