Episodes

  • How Coaches Build Consistent Leads WITHOUT Relying on Referrals or Instagram

    How Coaches Build Consistent Leads WITHOUT Relying on Referrals or Instagram
    Feb 8 2026
    It’s time to build a predictable business guys. You need to be able to take holidays, you need to be able to take days off without your business crashing and burning around you (yes, we’ve been there too). So if you’re a coaching or service based business with inconsistent income, relying on referrals, posting on Instagram without predictable leads, or never knowing how many clients are coming in next month, then you’re going to want to listen to this episode. There are three ways we recommend our clients to do this so today we’re breaking down: How to build a predictable lead generation system for a coaching business How pricing and payment structures affect cash flow Why hiring a VA and building SOPs is essential for scaling without burning out You’ll hear: 0:00 - Personal Updates: what has Thailand been like for us so far? 2:07 - This is what an unpredictable coaching business looks like - is it yours? 3:36 - Why referrals are NOT a good sign in a coaching business 4:55 - Why this common social media strategy won’t bringing in new leads for you consistently 6:41 - The two funnels you should build first if your marketing is based on Instagram 9:20 - How much we spend on paid ads as coaches 10:53 - The funnel we recommend our Success School clients to generate leads in 30 days 13:24 - How to know what to charge based on how many clients you can handle in your current business set up 15:12 - Payment plans vs upfront payments for coaches - which is better? 16:32 - The biggest pricing mistake coaching business owners make when they’re trying to scale revenue 19:57 - The first hire you should make to help your business become predictable 21:21 - How do you prevent your business falling apart when your VA leaves 23:51 - How to build an SOP for a job hire you don’t understand yourself Watch the YouTube version of the podcast here. Ready to build your 7 Figure+ Business? Apply to join Success School here (https://makemoreprofit.com/scale-session-2/). And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening. Got questions or want more free content? Follow us over at @timfrey__ (https://www.instagram.com/timfrey__/) or @stephgorton__ (https://www.instagram.com/stephgorton__/)
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    30 mins
  • Everything You Need to Know About Hiring VAs in 30 Minutes

    Everything You Need to Know About Hiring VAs in 30 Minutes
    Feb 1 2026
    Everyone talks about hiring VAs all the time - especially if you’re a small business. Us included. But we realised that we’ve never gone into depth about exactly what tasks VAs should be doing, how to manage them, where to find them and even how much you should be spending. So today we’re covering all of that plus a few of our own storytimes with the 90+ VAs we’ve had over our businesses. If you’ve ever been on the fence about hiring then have a listen to this one, and reach out to us with any questions @timfrey__ (https://www.instagram.com/timfrey__/) or @stephgorton__ (https://www.instagram.com/stephgorton__/). You’ll hear: 0:00 - Our personal updates: Steph’s first driving experience in Thailand and the masseuse did what to Tim?! 4:18 - The real cost of hiring a VA 5:47 - The role split for Steph and her VA (what Steph spends her time on to increase revenue in the business) 6:53 - Easy and quick tasks you should be handing off to a VA 8:23 - The differences between a $5p/h VA, $20p/h VA and an Australian based VA 13:32 - The pros and cons of hiring a VA privately or through an Agency 14:16 The best websites for hiring an overseas VA 14:46 - Our exact process for hiring VAs (job description, questions to ask + what to look for in their communications with you) 16:58 - How much should you be paying your VA 18:47 - What should daily/weekly reporting look like so you know your VA is doing what they should be 20:09 - Should you be hiring a VA full time or part time to start with? 22:00 - The time tracking websites to manage your VAs time 23:18 - How many chances should you give a VA before firing them? 27:32 - How many VAs we’ve had to fire and the reasons for it 30:15 - Listen to this if you’re on the fence about hiring a VA 31:40 - VA personal assistant business you can get in touch with in Australia www.theoeagency.co (http://www./theoeagency.co) www.www.socialfriends.net.au www.collaborativeco.com.au Watch the YouTube version of the podcast here (https://youtu.be/B28Jtyw8MiE). Ready to build your 7 Figure+ Business? Apply to join Success School here (https://makemoreprofit.com/scale-session-2/). And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening. Got questions or want more free content? Follow us over at @timfrey__ (https://www.instagram.com/timfrey__/) or @stephgorton__ (https://www.instagram.com/stephgorton__/)
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    33 mins
  • How Coaches Scale Businesses WITHOUT Working More Hours

    How Coaches Scale Businesses WITHOUT Working More Hours
    Jan 25 2026
    If you’re currently thinking to yourself: “No one can do my job as good as me” “My clients would get upset if someone else in my team started coaching them” “My business just isn’t set up to…” “I can’t afford to hire this person because…” Then we’re sorry but you need to hear this. You are the bottle neck in your business. And until you fix that - you’re not going to build the business that will get you financial freedom. Most coaches don’t make it past $100k a year. Don’t be like most coaches. Today we’re talking about the mindset, systems and team you need to get yourself out of your own way. You’ll hear: 0:00 - We moved to Thailand! 3:09 - One of the biggest reasons why most coaches don’t make it past $100k a year 5:24 - Do you do these things? You might be the bottleneck in your business 11:06 - What Tim does deliberately to stop the business relying on him 12:37 -Where most coaches go wrong when they hire under pressure 17:10 - The Hiring Ladder: The order you actually need to hire in if you want sustainable growth 20:42 - The core systems your business needs so it doesn’t fall apart when you need a holiday 26:06 - How to know what you need to delegate, automate or get rid of entirely in business 28:01 - How do you know if you’ve hired a donkey Watch the YouTube version of the podcast here (https://youtu.be/If0yBsCOx6c). Ready to build your 7 Figure+ Business? Apply to join Success School here (https://makemoreprofit.com/scale-session-2/). And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening. Got questions or want more free content? Follow us over at @timfrey__ (https://www.instagram.com/timfrey__/) or @stephgorton__ (https://www.instagram.com/stephgorton__/)
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    33 mins
  • 7 Lessons From Our HIGHEST Earning Clients (+ one should you definitely focus on in 2026)

    7 Lessons From Our HIGHEST Earning Clients (+ one should you definitely focus on in 2026)
    Jan 18 2026
    Why are some businesses stuck at 10k months while others reach $100k+? We had a look at our highest earning businesses (including one that’s earning 495k A MONTH) to see what they had in common - and we found 7 things that they’re all doing. And yes $495k is legit… We are legally required to tell the truth (otherwise our business can be sued big time). You don’t want to miss these moments: 0:00 - Our personal updates 07:31 - Lesson Number 1 10:00 - Lesson Number 2 11:10 - Lesson Number 3 13:21 - Lesson Number 4 15:23 - Lesson Number 5 17:22 - Lesson Number 6 19:00 - Lesson Number 7 20:25 - The lesson that will have the BIGGEST impact on your revenue in 2026 Watch the YouTube version of the podcast here (https://youtu.be/sNdyAc07yP0). Ready to build your 7 Figure+ Business? Apply to join Success School here. And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening. Got questions or want more free content? Follow us over at @timfrey__ or @stephgorton__
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    23 mins
  • What Running $1.3 MILLION in Paid Ads in 2025 Taught Us About Consumer Behaviour

    What Running $1.3 MILLION in Paid Ads in 2025 Taught Us About Consumer Behaviour
    Jan 11 2026
    That’s right - we spent a LOT on paid ads but do you know what? It paid off. And considering most of our listeners aren’t in the position to spend that much money - we wanted to bring the information to you. In this episode, you’ll be getting access to exactly what kind of paid ads are working right now, how to choose your ads (and have the highest rate of success with them), as well as an analysis between which business is performing better - B2B or B2C? If you stick around, you’ll even learn our strategy for getting people to choose your business over your competitors hand over first. You’ll hear: 0:00 - Our personal updates 04:28 - Should you change your niche to something more profitable? 7:40 - Is B2B or B2C better for paid ads? 12:24 - The two funnels that were the most profitable for coaching businesses in 2025 20:11 - The reason your ads suddenly aren’t working (even if they worked before) 22:06 - How to create 50 (different) ad scripts in less than an hour 24:10 - How to get more comfortable spending money on ads Watch the YouTube version of the podcast here. Ready to build your 7 Figure+ Business? Apply to join Success School here. And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening. Got questions or want more free content? Follow us over at @timfrey__ or @stephgorton__
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    32 mins
  • 3 Things Working for Our Clients Right Now (that’s getting them HEAPS of sales calls and crazy ROI)

    3 Things Working for Our Clients Right Now (that’s getting them HEAPS of sales calls and crazy ROI)
    Jan 4 2026
    If you want to find out: How a client went from having no calls booked at Christmas (the hardest time of year) to 15 sales calls What a client did with her ads to spend $400 and make $6000 Everything a new client did that got him 5 calls in his first week working with us Then you’re in the right place. Today we’re talking about what’s working for our clients in Success School right now. If you listen to this one, you might just leave with a few takeaways you wouldn’t get anywhere else… Watch the YouTube version of the podcast here. Ready to build your 7 Figure+ Business? Apply to join Success School here. And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening. Got questions or want more free content? Follow us over at @timfrey__ or @stephgorton__
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    28 mins
  • Our Most Unpopular Opinions in Business… How many do you agree with?

    Our Most Unpopular Opinions in Business… How many do you agree with?
    Dec 28 2025
    This episode is us saying the things most people in business tiptoe around. Not to be edgy but because these are the exact truths that move people forward. We’re breaking down the stuff no one wants to admit out loud about business. From the expectations we put on ourselves, the patterns we all find ourselves in and the blind spots we try to ignore. So if you’ve been feeling stuck or wondering why business feels heavier than you expected… this one’s going to land. Watch the YouTube version of the podcast here. Ready to build your 7 Figure+ Business? Apply to join Success School here. And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening. Got questions or want more free content? Follow us over at @timfrey__ or @stephgorton__
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    34 mins
  • Get More Sales & Calls From the Leads You Already Have

    Get More Sales & Calls From the Leads You Already Have
    Dec 21 2025
    In today’s Under the Hood episode, we’re taking you behind the scenes of what’s actually working inside our business right now. We’re chatting all about the things we’re implementing so that you can apply the same thinking to get more sales and more booked calls all from the leads you already have. You’ll also hear what’s converting best for cold leads in 2025, why webinars and live challenges are making such a comeback, and the surprising lesson we’ve learned after testing almost every sales pathway under the sun. You’ll hear: 0:00 - Our personal updates 3:42 - The different conversion mechanisms we have in our 7 Figure Business 6:26 - What’s the best conversion tactic for warming up cold leads? 7:09 - How to decide which conversion technique is best for your business 8:50 - The biggest thing we’ve learnt from testing so many lead conversions 10:02 - An update on our $50k ad challenge in January 11:13 -Why are live events outperforming call funnels and low ticket to high ticket funnels? 12:55 - The biggest mistakes to avoid when running a live challenge in your business 13:38 - How we plan on converting people from a challenge into long term clients 15:14 - Want to record 50 ads in less than a day? We’re using this app to help us 18:10 - If you’re still unsure about AI, try using it for these tasks first Watch the YouTube version of the podcast here. Ready to build your 7 Figure+ Business? Apply to join Success School here. And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening. Got questions or want more free content? Follow us over at @timfrey__ or @stephgorton__
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    22 mins