Episodes

  • Q&A Professional Services Edition! Advertising for Law Firms, Accountants, Real Estate + More

    Q&A Professional Services Edition! Advertising for Law Firms, Accountants, Real Estate + More
    Apr 12 2026
    We’ve done Q&As before but never like this. Today we opened up our question box to professional services, we’re talking law firms, medical clinics, accounting businesses, real estate agencies, skincare clinics… The best part about this episode is even if you’re not in one of these services - the advice is still relevant. And honestly might help give you an edge in your own niche. You’ll hear: 0:00 - Our personal updates: our thoughts on going back to cities after island life + why we spent $75 on cherries 5:38 - Every time I get busy with clients, I have to stop marketing but when I finally have the time to fix it I don’t have any money… How do I break out of this cycle? 10:47 -  I have solid revenue but if one client left, it would hurt badly. How do you build something more solid without blowing everything up? 14:01 -  I tried running Meta ads last year, spent around $3k and got nothing. I really can't see how ads would work for a law firm. How is this relevant for us? 18:27 -  Some months my nurses are fully booked and other months, two of them barely have anything to do. I'm worried about not being able to keep them. Help. 21:58 -  I know I need to sort out my marketing, but every time I sit down I don't really know where to start. What should I focus on? Watch the YouTube version of the podcast here (https://youtu.be/2_D9P58S9rA). If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to startsuccessschool.com and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. Go to startsuccessschool.com and book your session now. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.
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    30 mins
  • Switching VA roles to AI + What We’ve Learnt Spending 6 Figures on an Inhouse Content Creator

    Switching VA roles to AI + What We’ve Learnt Spending 6 Figures on an Inhouse Content Creator
    Apr 5 2026
    It’s that time again - we’re sharing everything we’re currently testing, trialling and learning in our 7 figure coaching business. That’s including what’s working, what’s not, what we’re doing with AI and even what we’re choosing to focus and spend our money on. You’ll hear: 0:00 - Our personal updates: Creating a landing page with Claude and what Steph didn’t expect from starting IVF 10:09 - How we come to decisions quickly in business + how to not fall into the sunk cost fallacy 15:53 - What it’s like to work with an inhouse content creator on a daily basis 19:46 - We hired 3 new salespeople (why we hired them after swearing off a sales team last year and what’s been super challenging about it) 22:45 - VAs: what AI has taken over in our business and how we’ve transitioned our VA roles to make sure they upskill 24:26: We got a mac mini - everything Tim is getting AI to run independently for our business Watch the YouTube version of the podcast here (https://youtu.be/cE2Idas7zV4). If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to startsuccessschool.com and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. Go to startsuccessschool.com and book your session now. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.
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    29 mins
  • How Service Businesses Sign 20 - 40 Clients a Month (Without Referrals)

    How Service Businesses Sign 20 - 40 Clients a Month (Without Referrals)
    Mar 29 2026
    Most service businesses are stuck in what we like to call ‘the referral trap.’ And we all know those are inconsistent, unreliable, and ultimately - unscalable. So if you want a more predictable way to bring in new clients each month, this one’s for you. We’re giving you the complete system - from how to get the lead, how to convert the lead, how to deliver, as well as retain at scale. Including the one form of advertising most service businesses overlook entirely. You’ll hear: 0:00 - Our personal updates: How our weight loss journey is tracking (and why we quit the running challenge 6 days in) 4:06 - Why relying on referrals keeps your business inconsistent (and what it’s costing you) 5:38 - The two ways to actually generate predictable leads + when to use each 8:14 - How to build a pipeline of people already primed to buy from you 9;38 - How much you should be spending in ads 12:38 - How to use AI to create ads that attract the right clients 13:52 - Why your ads aren’t turning into clients yet (and where the breakdown is) 16:48 - What you need to be doing the moment a lead comes in to secure the sale 18:45 - How to handle “I can’t afford it” without just discounting your service 20:10 - This is how long you should be following up with people for (it’s longer than you think!) 23:14 - How to keep clients with you longer 28:36 - What needs to be in place before you scale Watch the YouTube version of the podcast here. If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to startsuccessschool.com and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. Go to startsuccessschool.com and book your session now. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.
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    32 mins
  • Q&A: Low Engagement, Stuck at $10k Months & How to Reach Out to Old Clients

    Q&A: Low Engagement, Stuck at $10k Months & How to Reach Out to Old Clients
    Mar 22 2026
    If you’re building a business right now, chances are you’ve asked yourself at least one of these questions: 1) Why is my audience growing but no one is buying? 2) Why do I keep getting stuck around the same income level? 3) And how do you reach back out to old clients without it feeling weird? If you want to be part of the next Q&A and get your questions answered, then follow us on IG @timfrey__ (https://www.instagram.com/timfrey__/) or @stephgorton__ (https://www.instagram.com/stephgorton__/) and let us know the next time we post a story! You’ll hear: 0:00 - Our personal updates: why we’re running everyday for 30 days 6:02 - #Q1:  I have a relatively large audience, but my engagement is so low and no one is watching my stories or buying my stuff. Where am I doing wrong? 8:34 - #2 -  I keep getting stuck at 10 K months. I have 30 hours a week and 20 hours. I'm working on clients for an hourly rate. The rest is marketing admin. What am I doing wrong? 13:12 - #3 -  How do you go about reaching out to old clients and asking them to work with you again? 16:25 -  How is Steph preparing for the work life balance going into parenthood? 22:08 -  What's the greatest piece of marketing advice we’ve ever been given? Watch the YouTube version of the podcast here (https://youtu.be/3nIeXPMJTpk). If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to startsuccessschool.com and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. Go to startsuccessschool.com and book your session now. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.
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    29 mins
  • The 5 Content Formats That Will Grow Your Profile AND Are Easy to Make on Social Media

    The 5 Content Formats That Will Grow Your Profile AND Are Easy to Make on Social Media
    Mar 15 2026
    This is stuff we only usually share with our clients but we wanted to let our podcasts community in on it as well. Today we’re talking about everything that we’ve been doing with our organic marketing after hiring a full time content creator. We’re covering everything from what’s changed, insight into how people are using the platform today (what they want to watch and what they don’t) as well as going through 5 content formats that are stupidly easy to make, that will grow your profile AND get you new followers. You’ll hear: 0:00 - Our personal updates: we just ran our best business retreat ever… What happened in Thailand 6:26 - Everything that has changed with organic content + how people are now consuming it differently 14:54: The bottom of funnel content you should be making if you want to sign clients 16:50 - The biggest mistake we see looking at our clients organic content (don’t let this be you) 18:29 - Content Format #1 20:23 - Content Format #2 21:31 - Content Format #3 22:07 - Content Format #4 23:01 - Content Format #5 23:50 - Is posting consistently enough to cut through all the other content in your niche right now? 25:39 - How often should you be testing new content formats? 26:15 - Our advice for someone posting organically but still not getting enough leads and sales DM Tim on IG @timfrey__ (https://www.instagram.com/timfrey__/) if you want a tracking sheet for engagements to hand over to your VA. Watch the YouTube version of the podcast here (https://youtu.be/2Xsw7sOQ1Yg). Build Your Predictable Lead Machine: Proven frameworks for scaling coaching & service businesses beyond referrals. Join 1000+ founders building profitable, scalable businesses with Tim & Steph. Apply now: www.startsuccessschool.com And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening. Got questions or want more free content? Follow us over at @timfrey__ (https://www.instagram.com/timfrey__/) or @stephgorton__ (https://www.instagram.com/stephgorton__/)
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    29 mins
  • Q&A: Fixing “Maybe Later” Objections, DM Ghosting & Dealing with Broke Clients

    Q&A: Fixing “Maybe Later” Objections, DM Ghosting & Dealing with Broke Clients
    Mar 8 2026
    We asked both our communities on Skool and Instagram to tell us what they’re struggling with the most at the moment, so that we could answer it on the podcast and help you out if you’re dealing with the same thing. If you want to be part of the next Q&A and get your questions answered, then follow us on IG @timfrey__ (https://www.instagram.com/timfrey__/) or @stephgorton__ (https://www.instagram.com/stephgorton__/) and let us know the next time we post a story. You’ll hear: 0:00 - Our personal updates: we got called pussies 8:01 -  How do I create urgency when prospects keep saying maybe later? 11:14 - How to get better at sales without buying Shelby Sapp or Cole Gordon’s courses 13:46 -  Why am I getting ghosted in dms and how do I fix my nurture sequence? 15:24 - Steal this process for DM sales 17:51 -  How do I handle clients who just can't afford payments mid program? 22:27 - And a more intimate update - how is TRT going? 25:29 - What should my ratio be of nurture emails versus selling emails? Watch the YouTube version of the podcast here (https://youtu.be/zDxKfgPeXd0). Build Your Predictable Lead Machine: Proven frameworks for scaling coaching & service businesses beyond referrals. Join 1000+ founders building profitable, scalable businesses with Tim & Steph. Apply now: www.makemoreprofit.com And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening. Got questions or want more free content? Follow us over at @timfrey__ (https://www.instagram.com/timfrey__/) or @stephgorton__ (https://www.instagram.com/stephgorton__/)
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    30 mins
  • OpenClaw: The AI Agent We’re Using that has Reduced our Workload by HOURS a day

    OpenClaw: The AI Agent We’re Using that has Reduced our Workload by HOURS a day
    Mar 1 2026
    We’ve reduced the time we spend creating ads by HOURS a day because we’ve started integrating a new form of AI bot into our business. Guys, it’s been a while since we last spoke about AI, where it’s going and how to leverage it to get ahead in your business. Things have already changed like crazy and it’s been less than a year. So today we’re talking about what’s changed, what we’ve been integrating into Success School, how we use OpenClaw (previously known as ClawdBot and MoltBot) and why it’s changed the game for us completely. You’ll hear: 0:00 - Our personal updates: Introducing a third person into our relationship 3:31 - How quickly AI had grown since we last spoke about it 7:39 - The true autonomy of agents and what AI bot we’re currently using in our business 13:32 - How are the top 0.01% of entrepreneurs leveraging AI right now 16:47 - Use Cases for different industries: how to use AI in fitness, coaches, professional services, agencies 21:38 - How much longer do you have to get ahead of other businesses? Watch the YouTube version of the podcast here (https://youtu.be/nrR09rJ9s2M). Build Your Predictable Lead Machine: Proven frameworks for scaling coaching & service businesses beyond referrals. Join 1000+ founders building profitable, scalable businesses with Tim & Steph. Apply now: www.makemoreprofit.com And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening. Got questions or want more free content? Follow us over at @timfrey__ (https://www.instagram.com/timfrey__/) or @stephgorton__ (https://www.instagram.com/stephgorton__/)
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    27 mins
  • A lot has changed since we moved to Thailand….

    A lot has changed since we moved to Thailand….
    Feb 22 2026
    Just moving to a new location, doesn’t create a new life. We packed up and moved our entire lives to Thailand, and it has been amazing but there have been some things we’ve brought with us from Australia that don’t support the next level of business we’re building now … and they’re things most business owners do every single week. If you’ve been wanting to live a life of freedom, work less and earn more this is the episode we share the real behind the scenes of what’s been happening since we left and what we’re changing for the rest of 2026. If you’ve been wondering why you feel stuck, not sure if your offer is the right one to achieve your goals or you just want to know what we’ve been up to stay tuned to the end of this one. Watch the YouTube version of the podcast here (https://youtu.be/whDLwmxNL-E). If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to startsuccessschool.com and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. Go to startsuccessschool.com and book your session now. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.
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    46 mins