Episodes

  • Inside Our Process: How We Work Out What’s Needed for a Big Revenue Goal

    Inside Our Process: How We Work Out What’s Needed for a Big Revenue Goal
    Dec 7 2025
    We’re setting out to make $1 million a month in our coaching business. And this is the episode where we are walking you through our exact plan to do it. We know a lot of our listeners aren’t aiming for $1mil - but this applies to EVERY money goal that you’re setting in business. We’re chatting about the exact numbers you need to get clear on to reach your next goal, why you don’t need to know how to actually get to the numbers yet, the staff we need to hire to help us reach our goals and so much more. Do you want to find out what numbers to aim for? DM either of us ‘NUMBERS’ on IG @realtimfrey or @stephgorton__ and we’ll send you our full breakdown. You’ll hear: 0:00 - Our personal updates 7:25 - How to reverse engineer your money goals in business 9:23 - Why not tracking her numbers led to Steph having to fire two staff members 11:39 - What’s the metric most business owners ignore that completely kills their profit? 12:57 - How often should you be realistically tracking your core numbers 15:24 - The exact roles we need to hire for to reach $1m a month 17:53 - How to find staff that are committed to your business 19:03 - Way to tell if you have a good team member or a GREAT team member 21:01 - How we handle underperformers who can’t keep up 23:03 - The one high that’s changed everything for us in business 28:13 - How to know when to take a financial risk versus when to hold still? 30:34 - The one area of business that Tim is holding back on right now… 31:12 - Insider knowledge: something BIG wer’re changing in our newest webinars Watch the YouTube version of the podcast here. Ready to build your 7 Figure+ Business? Apply to join Success School here. And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening. Got questions or want more free content? Follow us over at @realtimfrey or @stephgorton__
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    Less than 1 minute
  • Our 2026 Marketing Plan: Paid Ads, Funnels + What We’re No Longer Doing

    Our 2026 Marketing Plan: Paid Ads, Funnels + What We’re No Longer Doing
    Nov 30 2025
    If 2025 wasn’t a good year for you, then we need to make some changes. This is the episode that’s going to help you set yourself up in 2026 so that you can make MORE money and spend more time doing the things that you love. You’re going to find out how to finally stop doing the tasks you don’t want to do, how to get in front of more leads WHILE reducing your time on social media and recommendations for the kinds of ads you should be running. You’ll hear: 0:00 - Our personal updates 5:28 - Why 2026 is the BEST time to be a business owner 8:17 - What happened when Steph finally got over her fear of doing this… 9:10 - Tim’s putting $50k behind this big ad spend in January 11:00 - The ad funnels we recommend for someone scaling from $10k to $20k a month 13:49 - Where businesses under $10k a month should be putting their paid ads spend 15:29 - The biggest mistakes we see business owners make when running paid ads 16:47 - How to know when a funnel is ready to be pushed by paid ads 17:52 - The funnel that has brought us in the most leads as a 7 figure business 19:29 - What most business owners do wrong when they start outsourcing 21:09 - Things to look out for when you’re hiring your first VA 22:58 - Steph’s first overseas hire and how it changed her business 26:00 - A storytime about the time we hired an external marketer and it went very wrong… 26:58 - How to figure out what to delegate to a VA first 28:24 - The epiphany we had about sales that has brought in so much more income to the business Watch the YouTube version of the podcast here. If you want to find out what kind of funnel you should be running, send us a DM over at @realtimfrey or @stephgorton__ with the word ‘FUNNEL’ Ready to build your 7 Figure+ Business? Apply to join Success School here. And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening. Got questions or want more free content? Follow us over at @realtimfrey or @stephgorton__
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    Less than 1 minute
  • What We Learnt from Business Owners Making MILLIONS of Dollars a Month

    What We Learnt from Business Owners Making MILLIONS of Dollars a Month
    Nov 23 2025
    Once you’ve got this on lock, you can literally do ANYTHING you want. This is the key to making as much money as you want and working and working as little (or as much) as you choose. We’ve been putting ourselves in rooms with business owners making millions of dollars a month so that we can tell you guys exactly what you need to know to start getting that kind of success for yourself. Today we’re talking about the habits, the mindset and the moves of the TOP performers in business. You’ll hear: 0:00 - The biggest investment we’ve ever made (and why it taught us to go all in) 4:42 - The silent business killer: what ignoring your numbers is actually costing you 7:18 - Exactly what to look at in your dashboard each week if you want to scale fast 9:39 - “There have been moments I wanted to quit…” – Steph gets honest about pressure and growth 13:36 - How to find (or build) the dog in you when business gets hard 16:27 - The truth about mentors: how to know when it’s time to upgrade yours 20:27 - Playing small vs. swinging big: What could happen if you actually bet on yourself 23:23 - What shifted when we invested $120K in a mentor 25:07 - Why we’re about to drop $50K on ads + why you should stop playing safe 28:16 - The mindset shift that brings the fun and momentum back into business 32:00 - What changes when you start treating business like a game Watch the YouTube version of the podcast here. Ready to build your 7 Figure+ Business? Apply to join Success School here. And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening. Got questions or want more free content? Follow us over at @realtimfrey or @stephgorton__
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    Less than 1 minute
  • Get 100 Leads a Week 😱 How to Build a Lead Flow that Works While You Sleep

    Get 100 Leads a Week 😱 How to Build a Lead Flow that Works While You Sleep
    Nov 16 2025
    Do you wake up hoping someone booked a call overnight? Or that maybe today will be the day a new client slides into your DMs? What if instead of hoping… you knew it was happening Every. Single. Day. In this episode, we’re breaking down the systems behind our predictable lead flow. The one that brings in over 100 leads a week without relying on luck or algorithms. You’ll learn how to move from chaos to consistency, and how to finally feel in control of where your next client is coming from. You’ll hear: 0:00 - The new Success School program that gets clients to $20K months in 30 days 2:11 - How Steph manages ‘grind seasons’ and avoiding burnout 4:34 - Why Steph changed her mind about paid ads (and how it saved her business) 7:00 - How to tell if your ad funnel is actually working or just burning cash 8:14 - The #1 metric that matters when building predictable lead flow 8:57 - The biggest misconception coaches making $10K–$30K/month have about ads 12:04 - Why most entrepreneurs can’t stay consistent with organic content 15:00 - The truth about influencer launches vs. business owners who make money 16:55 - How we generate 100+ leads a week from social media 18:54 - How to create reliable monthly revenue (instead of random cash spikes) 22:03 - How to choose the right topic for your next conversion event 23:51 - Why you should bother with conversion events even if it’s not an instant win 26:17 - The numbers that define a successful workshop or webinar Watch the YouTube version of the podcast here. Ready to build your 7 Figure+ Business? Apply to join Success School here. And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening. Got questions or want more free content? Follow us over at @realtimfrey or @stephgorton__
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    Less than 1 minute
  • Under the Hood: Spending 1.5M on Ads, Why We’re Re-Hiring a Sales Team + How We Record 50 Ads in Under 2 Hours

    Under the Hood: Spending 1.5M on Ads, Why We’re Re-Hiring a Sales Team + How We Record 50 Ads in Under 2 Hours
    Nov 9 2025
    Yep you heard that right. We’re in the process of rehiring our sales team (after firing them all a few months ago). So what happened? In today’s episode we’re taking you Under the Hood of Success School where we get super honest about what’s been working in our business over the last couple months, what we’ve been experimenting with and things we’ve learnt. Most 7 Figure business owners AREN’T giving you this level of access… You’ll hear: 0:00 - Our personal updates (Is Steph having second thoughts about Thailand?) 4:55 - The risk of not setting big goals in business… 9:40 - How much money the BIG entrepreneurs are spending on ads… (You won’t believe it) 11:10 -  A realistic timeframe for ads to get ROI for a small business 12:07 - You could be leaving $120k on the table A YEAR by not doing this 15:30 - How to know when fear is running your decisions and not your actual ability to grow 16:41 - What it means to “go big” for a coach 18:32 - How to take big actions without blowing everything up 20:12 - We’re hiring for another sales team again… Find out what happened 25:23 - How to know when it’s time to hire a sales person 26:46 - Everything we’ve learnt about hiring a sales team from our past experiences (and what to avoid doing) 31:57 - The five main funnels that are converting for us right now 34:28 - The difference between a funnel and a marketing machine 36:57 - The most common mistake coaches make when it comes to paid ads (don’t let this be you) 38;05 - How we make 50 ads effortlessly in under 2 hours 39:47 - How does a coach know when their funnel is ready to scale? Watch the YouTube version of the podcast here. Ready to build your 7 Figure+ Business? Apply to join Success School here. And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening. Got questions or want more free content? Follow us over at @realtimfrey or @stephgorton__
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    Less than 1 minute
  • How to: Attract New Leads, Sell Group Programs & Move From Solo Coach to a Team and MORE

    How to: Attract New Leads, Sell Group Programs & Move From Solo Coach to a Team and MORE
    Nov 2 2025
    If you listen to anything today, let it be this one. Today we’re answering your BIGGEST questions about growing a $10k - $50k business so that you can get to the next level of entrepreneurship by the end of the year. You’ll hear how to: 06:54 - Raise your prices without feeling guilty 10:04 -  Attract quality leads when your pipeline dries up 11: 54 -  Stop overworking and actually switch off when your business is booming 14:15 -  Sell group programs when people aren't buying like they used to 16:56 -  Rebuild your confidence after a failed launch or a bad month 21:33 -  Manage the jump from solo coach to having a real team without losing control of the business 24:26 -  Rebuild cash flow when scaling starts to eat all of your profits 27:06 - Market your business when your motivation and energy has disappeared 30:54 -  Stop clients treating you like an employee instead of a business owner 33:11 - Balance working on your business versus in your business when you still need both Watch the YouTube version of the podcast here. Ready to build your 7 Figure+ Business? Apply to join Success School here. And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening. Got questions or want more free content? Follow us over at @realtimfrey or @stephgorton__
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    Less than 1 minute
  • Scaling: The Best Investments to Make, What Will Give You Instant Leverage + Are You Ready?

    Scaling: The Best Investments to Make, What Will Give You Instant Leverage + Are You Ready?
    Oct 26 2025
    If you’re a business owner sitting at $10k - $20k months and are ready to lock in and get to $50k a month… then this is for you. On today’s episode, we’re talking about all things scaling. From knowing what you need to have in place in order to actually make scaling successfully, what it will look like when you go into hyperscale, and the biggest mistakes to avoid in the process, we’re covering it all. You’ll hear: 8:11 - Why scaling might not fix your problems 8:52 - What happens when you scale too soon (things to avoid!) 12:01 - How to know when your business is ready to scale to 50k a month 13:12 - You need to listen to this if you’re afraid to scale 14:58 - Your go to checklist for reaching $50k a month 17:59 - What drives Tim to keep growing the business even when he’s achieved his goals 19:15 - What drives Steph to keep pushing even when money isn’t the driver anymore 20:48 - Why you need to get comfortable taking action 23:28 - The number one predictor of whether you will be successful long term or not 28:05 - The riskiest thing you can do when re-investing into your business 29:07 - The best investments to make if you want to scale to 50k months 30;42 - Why speed matters infinitely more than just waiting until everything feels ready 32:58 - The one reinvestment in your company that will give you instant leverage 34:39 - The truth no one will tell you about what happens when you scale 36:24 - Why so many coaches can’t give up doing everything in their business 41:07 - What’s more important? Mindset or systems? 44:56 - The one habit that is stopping you from making $50k a month Watch the YouTube version of the podcast here. Ready to build your 7 Figure+ Business? Apply to join Success School here. And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening. Got questions or want more free content? Follow us over at @realtimfrey or @stephgorton__
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    Less than 1 minute
  • How to Be Irresistible to Your Audience (What We Learned Spending $120k on Growth)

    How to Be Irresistible to Your Audience (What We Learned Spending $120k on Growth)
    Oct 19 2025

    We just spent $120k on a coach without blinking an eye because we KNEW we would get value from his course and be able to grow our business.


    So how do you become the coach that people are happy to spend money on without any hesitation?


    In today’s episode we’re talking about all the reasons why your current offer might not be working, how to craft an offer that will have everyone sold on your course and even advice on how to price your offer.


    You’ll hear:

    • 0:00 - What’s been going on with us recently
    • 4:57 - The reason why most offers fail
    • 6:41 - The one thing every offer HAS to have to be successful (you need to check if yours has this)
    • 8:12 - What makes a promise go from boring to something your audience can’t resist
    • 9:36 - How to know if your offer is actually a good one
    • 11:40 - The time a coach lied about their testimonials…
    • 12:55 - How to avoid sounding like every other coach in your niche
    • 14:43 - What makes someone an obvious choice in a crowded market
    • 15:45 - We just spent $120k on a coach… Here’s what was so good about his offer
    • 18:38 - Which is more important? The proof or the positioning of your offer?
    • 22:04 - The worst place to get advice on your pricing strategy
    • 23:15 - Why coaches are so scared to charge more (and how to push past it)
    • 28:18 - How to know if the pricing of your offer is losing you money


    If you want help fixing your offer, DM us over at @realtimfrey or @stephgorton__, we’d love to help you!


    Watch the YouTube version of the podcast here.


    Ready to build your 7 Figure+ Business? Apply to join Success School here.


    And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening.


    Join us every Monday to get your weekly hit of knowledge.

    If you have any questions or find value in the show, let us know on IG @realtimfrey & @stephgorton__ or for more on our courses and mentorship head over to Success School's Website.
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    31 mins