Episodes

  • Keep Your Audience Loyal and Engaged
    Apr 8 2022

    Have you been scratching your head trying to figure out how to keep customers around for months to come? In the sub-box world, we want to make sure we are making the connections that will build loyalty and keep customers engaged. Most of this is handled within the community you establish. We want to keep churn down while bringing in more customers. Join me on this episode as we dive into how to increase customer loyalty and engagement.

    Interview with Julie Ball - https://pod.co/sub-box-ads/sub-box-highlight-with-julie-ball

    Grab the massive Ads Pack template and training bundle here: https://splashowlmedia.com/ads-pack/

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    13 mins
  • Are traffic campaigns worth it?
    Apr 5 2022

    If you've run ads recently, you've probably seen an increase in the cost of ads. This is particularly noticeable with conversion campaign tracking purchases and add-to-carts. Some workarounds include my favorite recommendation, list building with lead gen campaigns. However, some business owners also want to gain traction on their websites. This is where traffic campaigns come into play. If you're looking for a less expensive option, a traffic campaign may fit better with your budget. The main con here is that you will not have as much analytics to go off of. Facebook's reporting will be limited here. 

    https://splashowlmedia.com/ads-pack/

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    8 mins
  • Let Your Welcome Sequence Land Sales
    Apr 1 2022

    Is your email welcome sequence converting leads into sales? If not, here's where to make changes.

    In this episode, I'm going to break down what you need to have in your email welcome sequence, how to review your analytics, and some changes to make so you can start seeing more sales.

    Grab the Ads Pack Bundle with templates -> https://splashowlmedia.com/ads-pack/

    Link to email welcome sequence templates. https://splashowlmedia.com/email-templates

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    19 mins
  • Finding your ideal customer with ads
    Mar 25 2022

    Are you talking to the right person? Are you trying to navigate the world of ads and still not feeling like you're talking to your ideal customer? In this episode, we are diving into all things audience, how to set them up, how to test them, and how to weed out the bad ones. 

    If you're looking for access to more trainings and resources head over to www.splashowlmedia.com/resources

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    14 mins
  • Should you boost it
    Mar 18 2022

    Boosting the post is so tempting. It's incredibly easy to just click the button especially when you see how many people have the potential of seeing your ad. BUT should you do it? Should you boost your post? I dive into why I recommend NOT boosting and what I recommend you do instead.

    If you're looking for access to more trainings and resources head over to www.splashowlmedia.com/resources

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    8 mins
  • Income Streams for Product-Based Businesses
    Feb 18 2022

    Calling all subscription boxes and eCommerce businesses! If you're looking for a way to bring in more income to your business so you can push your subscription box forward, this is the episode for you. I'm breaking down my top 5 favorite income streams to add to your product-based business.

    For more help and support, check out my website: https://splashowlmedia.com/

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    12 mins
  • Ad Shifts in 2022
    Feb 11 2022

    How are you spending your ad dollars in 2022? Do you have a strategy yet? Hello World - We're back for another amazing season of the Sub Box Ads Podcast. In this episode, we are going to talk all about where to focus your ad dollars in 2022 to maximize your results while keeping your ad cost low. 

    For more resources, trainings, and programs OR to apply to work with us, head over to www.splashowlmedia.com

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    16 mins
  • Welcome to the Sub Box Ads Podcast
    Jan 3 2021

    If you own a subscription box or ecommerce business and want to learn how to increase your leads and sales month after month with ads, this podcast is for you.

    Agency owner, Becky Burgess, takes you behind the scenes to share tips, tools, advice, and more to help you bring in more leads and sales every month with Facebook Ads. Unlock your ad potential today!

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    1 min