Sturdy Signaller

By: Sturdy AI
  • Summary

  • Welcome to the Signaller! In this interview-based podcast series, join Founder and CRO Joel Passen as he engages in insightful conversations with industry experts to discuss Signals. Sturdy Signals are a gesture, action, or transmission delivered intentionally or unintentionally by a customer that conveys information, instructions, or insights. Sturdy uses AI to transform the unstructured data in your business—billions of words a month—into knowledge that powers productivity, reimagines products, and strengthens your relationships. Discover how identifying these signals can empower your business to not only survive but thrive. Explore a multitude of Signals alongside our esteemed guests, and gain invaluable insights that will revolutionize how you serve your customers
    Copyright 2023 All rights reserved.
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Episodes
  • Unhappy with Peter Armlay
    Jul 25 2023
    Join Joel and Peter Armlay, VP of Customer Success at ESG to discover the hidden world of unhappy signals from customers, where the tenor and tone of communications hold vital clues. Explore the diverse channels—support tickets, community platforms, emails—that unveil customer sentiments and learn the secret to turning dissatisfied customers into loyal advocates. Joel and Peter discuss the untapped potential of “voice of the customer” programs and the power of community engagement. This thought-provoking episode explores essential strategies for nurturing customer relationships and transforming dissatisfaction into lasting loyalty. Don't miss this illuminating glimpse into decoding the unspoken language of customer discontent.  
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    37 mins
  • How To with Joanne Degnan
    Jul 11 2023

    Join Joel as he immerses himself in the realm of customer success alongside special guest Joanne Degnan, former CCSO of UKG. Together, they delve into the profound impact of the "How-To" Signal, uncovering its significance in identifying customer uncertainties surrounding feature usage and desired outcomes. Drawing from her unique perspective and expertise, Joanne highlights the value of non-biased signals over subjective human dispositioning. By leveraging this information, businesses can pinpoint friction points and gain invaluable insights to enhance the overall customer experience. Joel and Joanne engage in a dynamic discussion, exploring effective communication techniques and proactive problem-solving approaches that empower organizations to address customer concerns and achieve success. Whether you're a customer success professional seeking actionable strategies or a business owner aiming to boost customer satisfaction, this episode provides practical insights and key takeaways to elevate your organization's customer success journey. Tune in to gain a deeper understanding of the power of the "How-To" Signal and unlock the potential for lasting customer success.

       
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    31 mins
  • Overpromise with Mark Jauregi
    Jun 27 2023
    Join Joel as he talks with Mark Jauregi of Integrated Customer Success as they dive into the intricate world of customer service and the dangers of overpromising. Together, they explore the impact overpromising can have on business relationships and the challenges it poses for both sales and customer success teams.   Through personal anecdotes and practical insights, Joel and Mark shed light on the consequences of misaligned expectations and the detrimental effects on revenue, customer satisfaction, and brand reputation. This episode emphasizes the need for integrated customer success, where sales, customer success, and product teams work together as a cohesive unit to deliver value and ensure customer success. Discover effective strategies, actionable tips, and real-life examples that can help organizations navigate the treacherous waters of overpromising and create a sustainable path to customer satisfaction and business growth. Tune in to this thought-provoking conversation to learn how to identify, address, and prevent the dreaded overpromise, ultimately fostering long-term customer relationships built on trust, transparency, and delivering on your value proposition.
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    31 mins

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