Episodes

  • Mastering Email Marketing: Essential Strategies Beyond Social Media for Business Growth

    Mastering Email Marketing: Essential Strategies Beyond Social Media for Business Growth
    Jul 16 2024
    Welcome back to Strategy for Creatives: Business Minus the Bullshit! In this replay episode, originally aired on December 14, 2021, your host, Sasha dives deep into the world of email marketing. If you're a female-led business looking to grow authentically and meaningfully, this episode is for you. Episode Highlights: Introduction to Email Marketing: Why email lists are essential for your business growth, even before you have a website. Backup for Social Media: How email lists serve as a reliable communication tool during social media uncertainties and outages. Building Personal Connections: Using email to share personal stories and connect with your audience on a deeper level. Monetizing Your Email List: Strategies to use email marketing for boosting sales and driving revenue. Growing a Community: Leveraging email lists to create a strong, engaged community around your brand. Measurable Analytics: How to use email marketing metrics to refine your strategies and enhance your marketing efforts. Action Items: Assess your current email marketing strategy. Are you actively engaging your subscribers? Repurpose existing content into engaging email campaigns to maintain consistent communication. Build personal connections by sharing behind-the-scenes stories and personal milestones. Stay Connected: Subscribe: Follow and subscribe on your favorite podcast platforms for more business tips. If you enjoyed this episode, please rate and review it to help others find the show. Let's build a community of strong, empowered female entrepreneurs together! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    23 mins
  • Maximize Your Marketing: Why Every Business Needs a Blog

    Maximize Your Marketing: Why Every Business Needs a Blog
    Jul 10 2024
    In this replay episode of "Strategy for Creatives: Business Minus the Bullshit," Sasha delves into the essential topic of blogging for businesses. Originally aired in December 2021, this episode provides timeless insights into why every business should incorporate blogging into their marketing strategy. With the increasing unreliability of social media platforms, Sasha emphasizes the importance of owning your content and building a robust online presence through blogging. Key Takeaways: Diversify Your Marketing Channels: The instability of social media platforms highlights the need for diverse marketing strategies. Blogs offer a reliable way to maintain visibility and control over your content. Provide Additional Value to Clients: Blogs are a fantastic way to showcase your expertise and provide valuable information to both current and potential clients. Building a "like, know, trust" factor through consistent, valuable content. Leverage Pinterest for Traffic: Pinterest can serve as an excellent funnel for driving traffic to your blog. The long shelf life of Pinterest pins can keep your content relevant and visible for years. Improve Google Visibility and SEO: Regular blogging helps improve your website’s domain authority and visibility on search engines. Using proper keywords and consistently updating your site boosts its relevance in search results. Grow Your Email List: Blogs are an effective tool for encouraging visitors to join your email list. Email lists are a direct way to communicate with your audience without relying on social media algorithms. Repurpose Content: Blogging allows you to repurpose content across different platforms, making your marketing efforts more efficient and far-reaching. It caters to different audience preferences, ensuring your message is accessible in multiple formats. Action Item: Consider how blogging fits into your business strategy. Identify one or two pieces of content you’ve already created that can be transformed into blog posts. To build comfort and consistency, start with a manageable goal of blogging once a month. Support the Show: If you enjoyed this episode, please rate and review the podcast. Your feedback helps others find the show. Don’t forget to follow and subscribe on your favorite podcast platform. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    21 mins
  • Business Strategist vs. Business Coach: Key Differences and When to Hire Each

    Business Strategist vs. Business Coach: Key Differences and When to Hire Each
    Jul 2 2024
    Welcome back to Strategy for Creatives: Business Minus the Bullshit! This is a replay of one of our foundational episodes, originally aired on October 19, 2021. In this episode, Sasha delves into the differences between a business strategist and a business coach. Learn when to hire each, what to expect from their services, and how they can help elevate your business. Whether you're starting out, pivoting, or looking to overcome specific challenges, understanding the distinct roles of a strategist and a coach is crucial. Highlights: [00:08] - Introduction and overview of the episode's topic [00:46] - The surge in business coaches and the importance of understanding their role [02:04] - Key responsibilities of a business strategist vs. a business coach [04:28] - When to hire a business strategist: early stages, pivoting, or identifying opportunities [06:39] - Case study: Helping a client streamline services to avoid burnout [08:13] - When to hire a business coach: overcoming mental blocks and mindset challenges [11:05] - Differences in approach: Strategist as a planner vs. coach as a guide [12:35] - The importance of actionable steps and follow-through in business strategy [13:27] - Differences in session formats: One-on-one intensives vs. group programs [17:08] - Examples of different types of strategists and coaches [20:11] - Choosing the right support for your business needs [23:13] - Actionable step: Assessing your business needs Actionable Tips: Identify Your Needs: Assess whether you need a strategist for planning and actionable steps or a coach for mindset and productivity improvement. Consider Timing: Hire a strategist when starting, pivoting, or facing specific challenges. Hire a coach to overcome mental blocks or improve business management. Understand the Approach: Know that strategists provide detailed plans and steps, while coaches offer guidance and support through mindset and behavior changes. Use Both: Combining a strategist and a coach can provide comprehensive support, addressing both practical and psychological aspects of your business growth. Part of the Boundless Audio Podcast Network Don't forget to rate and review the podcast to help others find the show. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    27 mins
  • 5 Common Marketing Mistakes to Avoid and Boost Your Business Growth

    5 Common Marketing Mistakes to Avoid and Boost Your Business Growth
    Jun 25 2024
    Welcome back to Strategy for Creatives: Business Minus the Bullshit! This is a replay of one of our most popular episodes, originally aired on September 20, 2022. In this episode, Sasha examines the common marketing mistakes that many business owners make and provides actionable advice on how to avoid them. Tune in to learn how to streamline your marketing strategy, save time, and convert potential clients into paying customers. Highlights: [02:21] - The importance of focusing on self-care as a business owner [03:05] - Mistake 1: Trying to be everything for everybody [04:53] - Mistake 2: Lacking a strong online presence beyond social media [07:36] - Mistake 3: Focusing too much on yourself rather than your clients [09:34] - Mistake 4: Spending too much time on the wrong tasks [13:31] - Mistake 5: Trying to be on every social media platform [17:11] - Recap and actionable steps to avoid these mistakes Actionable Tips: Niche Down: Focus on one or two specialized services to better serve your target audience. Build an Online Presence: Have a website or landing page to direct potential clients and gather their information. Client-Centric Content: Tailor your messaging to address your clients' needs and problems. Effective Time Management: Prioritize marketing activities that offer the highest ROI, such as networking and client engagement. Social Media Strategy: Choose one or two platforms where your target audience is most active and dedicate your efforts there. Part of the Boundless Audio Podcast Network Don't forget to rate and review the podcast to help others find the show. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    22 mins
  • Decoding PR and Marketing with Lauren Cockrell: Insights, Strategies, and Tools for Business Growth (Repeat EP 43 Oct 28, 2022)

    Decoding PR and Marketing with Lauren Cockrell: Insights, Strategies, and Tools for Business Growth (Repeat EP 43 Oct 28, 2022)
    Aug 1 2023
    Do you know the difference between marketing and PR (aka Public Relations)? Small businesses often don't think PR is something that can be used to grow their brands but it can actually be a valuable tool to have in your marketing toolbox. In this episode, I'm talking to Lauren Cockerell, President of Kwedar & Co., a PR & marketing firm. She's here to demystify the world of PR and marketing for us. These two are like the yin and yang of business functions - different yet crucially connected. And who better to guide us through this maze than Lauren? Her insights on how marketing aids sales and PR bolsters management are invaluable. We dive into the realm where PR and marketing meet. Ever wondered how to cozy up to Gen Z? Lauren shares her wisdom on that and more. Discover how to find your business niche and pitch to publications in a way that they can't resist. We even take a deep dive into the power of reputation in PR and marketing, and the many ways B2B enterprises can leverage PR for growth.The second half of the episode is a gold mine! We discuss third-party endorsements and the incredible atmosphere they create for your marketing activities. Plus, Lauren also doles out actionable advice on a PR-focused task that can accelerate business growth. Whether you’re a business rookie or in the midst of change, don’t miss out on these strategies to authentically grow your brand. Lauren is President of Kwedar & Co., a PR/marketing firm that provides the strategy and execution business owners need to achieve balance and sustainably take their businesses to the next level. As a one-stop shop for strategic communications, we help entrepreneurs enjoy growing their businesses and feel confident in the direction they’re headed.Lauren is also the Board Chair of the Foundation for the Young Women's Leadership Academy of Fort Worth, empowering the next generation of women leaders.Visit www.kwedarco.com/book-consultation for a free consultation to see if Lauren can help your business scale and grow. Episode TranscriptGo to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help. Support the showPart of the Boundless Audio Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices
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    29 mins
  • Business Breakthroughs: Strategies and Tools in the Age of AI (Repeat EP 60 March 28, 2023)

    Business Breakthroughs: Strategies and Tools in the Age of AI (Repeat EP 60 March 28, 2023)
    Jul 25 2023
    What if you could harness the power of artificial intelligence to skyrocket your business and stay ahead of the curve in your industry? Today's episode offers a deep dive into the transformative impact of AI and emerging technologies on business operations and shares insights into how you can tap into these advancements. We unfold the dynamics of industry trends and discuss strategies to enhance your time management and marketing efforts and the promising capabilities of chatbots and exciting tools like ChatGPT, as well as social media scheduling tools that can automate tasks and magnify customer experiences. Go to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help. BetterHelp Get 10% off your first month at betterhelp.com/strategy Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showPart of the Boundless Audio Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices
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    29 mins
  • Mastering the Art of Strategic Content Creation (Repeat EP 36 July 12, 2022)

    Mastering the Art of Strategic Content Creation (Repeat EP 36 July 12, 2022)
    Jul 18 2023
    Are you hustling in the world of content creation with no clear strategy in sight? Stop right now! In this episode, I'm talking about building a balanced and strategic content creation roadmap that will turn your scattered posts into a compelling brand narrative. We'll unravel the mysteries tied to creating awareness content, thought leadership content, sales-centric content, and culture content, and how these four pillars interplay to create a transformative impact on your audience and brand.I'm diving into the common mistakes you might be making in your content creation journey and offer concrete steps to help you steer clear of these pitfalls. We'll take you through the importance of a balanced mix in your content strategy and how it fuels business growth. Gain insight into how a well-thought-out content strategy can drive your brand forward and establish you as an industry expert. Episode Transcript BetterHelp Get 10% off your first month at betterhelp.com/strategy Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showPart of the Boundless Audio Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices
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    15 mins
  • The Silent Pillars of Business Success: Boundaries and Systems (Repeat EP 38 Aug. 9, 2022)

    The Silent Pillars of Business Success: Boundaries and Systems (Repeat EP 38 Aug. 9, 2022)
    Jul 11 2023
    Imagine running your business like a well-oiled machine, where your time and energy are respected, and your boundaries are upheld. In this episode, I'm unveiling the power of setting business boundaries and the transformative impact it can have on your success and sanity. Rooted in personal experiences and struggles, this episode is brimming with valuable tips to safeguard your mental health while achieving entrepreneurial growth.Peel back the layers of your daily routine and let's implement systems that genuinely serve you. I'll share my journey of using Google Calendar and a trusty planner to manage appointments, reducing stress and enhancing productivity. Not only that, we'll dive into creating communication structures that add consistency to your business conversations. Brace yourself for a candid exploration of authenticity, trust, and the importance of self-care in the journey toward business success. Trust me, by the end, you'll be armed with the strategies needed to construct your boundaries and systems, leading to an efficiently run and profitable business. Tune in and let's navigate this path together. BetterHelp Get 10% off your first month at betterhelp.com/strategy Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showPart of the Boundless Audio Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices
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    24 mins