Yadin Shemmer is the Founder and CEO of Intrinsic, a company that acquires and accelerates digital-first health and wellness brands. Before that, Yadin served as the CEO and President of three pharmaceutical and health-related businesses, all of which had successful exits. Yadin holds an MBA from the London Business School and a BA in Psychology from the University of Pennsylvania.

Starting and successfully scaling an e-commerce brand in the health and wellness sector can be challenging. There are many regulatory and packaging requirements that brands have to meet before they can start selling to consumers, and this often creates barriers to entry on Amazon.

As an investor in private label health and wellness brands, Yadin Shemmer has some tried-and-true methods for finding, evaluating, and selecting brands with growth potential. And, once he’s acquired a brand, Yadin and his team work to improve the brand's content, pricing, and advertising strategies, all with the goal of expanding and scaling the business. So, what is Yadin’s advice to brand owners and investors hoping to succeed in the health and wellness space on Amazon?

In this episode of the Buy Box Experts podcast, James Thomson interviews Yadin Shemmer, the Founder and CEO of Intrinsic, about how Yadin's company evaluates and invests in health and wellness e-commerce brands. They discuss the common concerns brand owners have when selling on Amazon and share some practical strategies these sellers can use to make their businesses more attractive to investors. Stay tuned.