Startup Insights

By: AJ Davis
  • Summary

  • Startup Insights is a podcast for entrepreneurs interested in building businesses that solve real problems. We tell stories about early stage startups and how they’ve used user research to shape their product and strategy. We interview entrepreneurs and researchers who have come to understand their customers through interviews, surveys, and other techniques. Our guests highlight specific examples of how their businesses conduct research - and what they’ve learned along the way.
    Startup Insights ©
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Episodes
  • Uncovering & Identifying User Needs to Improve Retention Featuring Megan Kierstead
    Apr 8 2022
    Megan Kierstead is a certified coach for forward-thinking leaders with ADHD brains. Her coaching incorporates over a decade of experience of advising tech executives in strategy and human behavior, as well as deep expertise in user experience and market research.  She long struggled with feeling like a fraud, even with over a decade of experience, prestigious degrees, and brand-name recognition. Once she started working with a coach EVERYTHING changed. Not only did she start showing up as a confident leader, she also built the most amazing, happy, fulfilling life for herself (bunnies! cooking! friends! glitter!).

    Megan realized that she wanted to help other people find freedom like she was able to, through coaching. 

    CONNECT WITH MEGAN:

    LinkedIn: https://www.linkedin.com/in/megankierstead/

    Instagram: https://www.instagram.com/megkierstead/

    Facebook: https://www.facebook.com/megan.kierstead

    Website: https://www.megankierstead.com/

    ABOUT THE HOST:

    AJ Davis is currently the Founder and CEO of https://experimentzone.com, which provides strategic conversion rate optimization services for online businesses. She also serves as a startup advisor to several companies and focuses on user experience research, data, and fostering growth.

    AJ regularly appears on podcasts to discuss user experience, entrepreneurship, remote work, and conversion rate optimization.

    CONNECT WITH AJ:

    LinkedIn: https://www.linkedin.com/in/ajdavisatx/

    ABOUT THE SHOW:

    Startup Insights is a podcast for entrepreneurs interested in building businesses that solve real problems.

    We tell stories about early stage startups and how they’ve used user research to shape their product and strategy. We interview entrepreneurs and researchers who have come to understand their customers through interviews, surveys, and other techniques. Our guests highlight specific examples of how their businesses conduct research - and what they’ve learned along the way.

    WHO IS THE SHOW FOR?

    -Early stage startups wanting to build impactful businesses

    -Funded startups managing their customer research strategy

    -VCs wanting to invest in data-based businesses

    -You can also find us on Apple, Spotify and your favorite podcast platforms!

    Show More Show Less
    30 mins
  • How User Research Is Helping a Food Startup Thrive Featuring Claire Schlemme
    Nov 26 2021

    Claire Schlemme is an ardent environmentalist who saw a need to fix a broken food system in order to protect the planet. Her lifelong interest in food and nature began to intertwine when she was diagnosed with cancer in her early 20s. This experience made her passionate about understanding the links between food and health, both of our environment and our own bodies.

    She co-founded Boston’s first organic juice company with the aim to connect local farmers and city-dwellers through nutritious and delicious foods. This experience exposed her to two primary challenges: food waste and the lack of affordable nutrition. Committed to finding solutions at the intersection of food, sustainability, and accessible nutrition, Claire launched Renewal Mill.

    Claire also co-founded The Outrage, an online and pop-up feminist marketplace that blended design and activism. Prior to diving into entrepreneurship, Claire was an environmental consultant at Industrial Economics, Inc. in Cambridge, MA. She holds a BA from Wellesley College and a Master of Environmental Management from Yale University.

     

    CONNECT WITH CLAIRE + RENEWAL MILL:

    LinkedIn: https://www.linkedin.com/in/claireschlemme/

    Twitter: https://twitter.com/renewalmill

    Facebook: https://www.facebook.com/RenewalMill/

    Instagram: https://www.instagram.com/renewalmill/

    Pinterest: https://www.pinterest.com/renewalmill/_shop/

    Website: https://www.renewalmill.com/

     

    ABOUT THE HOST:

    AJ Davis is currently the Founder and CEO of https://experimentzone.com, which provides strategic conversion rate optimization services for online businesses. She also serves as a startup advisor to several companies and focuses on user experience research, data, and fostering growth.

    AJ regularly appears on podcasts to discuss user experience, entrepreneurship, remote work, and conversion rate optimization.

     

    CONNECT WITH AJ:

    LinkedIn: https://www.linkedin.com/in/ajdavisatx/

     

    ABOUT THE SHOW:

    Startup Insights is a podcast for entrepreneurs interested in building businesses that solve real problems.

    We tell stories about early stage startups and how they’ve used user research to shape their product and strategy. We interview entrepreneurs and researchers who have come to understand their customers through interviews, surveys, and other techniques. Our guests highlight specific examples of how their businesses conduct research - and what they’ve learned along the way.

     

    WHO SHOULD LISTEN:

    • Early stage startups wanting to build impactful businesses
    • Funded startups managing their customer research strategy
    • VCs wanting to invest in data-based businesses
    • You can also find us on Apple, Spotify and your favorite podcast platforms!
    Show More Show Less
    36 mins
  • How Customer Research Fosters Sustainable Startups Featuring Steve Sanderson
    Nov 12 2021

    Steve is a hands-on product development executive, with a passionate focus on startups and creating products that make a measurable difference. For most of his career, he has worked in early stage startups, with a strong emphasis on Lean Startup and Customer Development for the last six years. Currently he is the Resident Lean Startup Expert at Rackspace, where he is focused on applying Lean Startup and Customer Development into larger environments with high degrees of uncertainty.

    Prior to Rackspace, he was the VP of Product Development for Food on the Table, an early-stage venture funded consumer internet startup (acquired by Scripps Networks Interactive / The Food Network). Prior to Food on the Table, he was the Acting CEO & VP of Development and Technology for FiveRuns, an early-stage venture funded business-to-business startup targeting the software development markets (acquired by Workstreamer). Prior experience includes CTO of an early-stage eLearning startup targeting publishers (acquired by Macmillan Publishers, Ltd.), and leading the technology efforts for community at https://excite.com

    His background spans web and mobile application development, large enterprise systems, user interface development, distributed / fault tolerant computing (with three patents) and technology development in early versions of the UNIX kernel. More recently, he has been pushing the limits of applicability for Lean Startup and Customer Development and mentoring on those results.

    Steve resides in Austin with his wife and two sons.

    CONNECT WITH STEVE:

    LinkedIn: https://www.linkedin.com/in/stevesanderson/

    Twitter: https://twitter.com/stevesanderson

    Website: https://stevesanderson.com/

    ABOUT THE HOST:

    AJ Davis is currently the Founder and CEO of https://experimentzone.com, which provides strategic conversion rate optimization services for online businesses. She also serves as a startup advisor to several companies and focuses on user experience research, data, and fostering growth.

    AJ regularly appears on podcasts to discuss user experience, entrepreneurship, remote work, and conversion rate optimization.

    CONNECT WITH AJ:

    LinkedIn: https://www.linkedin.com/in/ajdavisatx/

    ABOUT THE SHOW:

    Startup Insights is a podcast for entrepreneurs interested in building businesses that solve real problems.

    We tell stories about early stage startups and how they’ve used user research to shape their product and strategy. We interview entrepreneurs and researchers who have come to understand their customers through interviews, surveys, and other techniques. Our guests highlight specific examples of how their businesses conduct research - and what they’ve learned along the way.

    WHO SHOULD LISTEN:

    -Early stage startups wanting to build impactful businesses

    -Funded startups managing their customer research strategy

    -VCs wanting to invest in data-based businesses

    -You can also find us on Apple, Spotify and your favorite podcast platforms!

    Show More Show Less
    43 mins

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