• Sports Diplomacy: Investment in Sport as Soft Power

  • Jun 23 2021
  • Length: 40 mins
  • Podcast

Sports Diplomacy: Investment in Sport as Soft Power

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  • Summary

  • In this episode, Rhys Lenarduzzi looks at how countries use investment in sport, mainly football and mega events like world cups and Olympic Games, as a tool for nation branding, a soft power strategy that has come to be known as sports diplomacy. To help unpack this topic, Rhys is joined by Professor Simon Chadwick, a geopolitical expert. Simon is the professor of Sports Enterprise at Salford University, Manchester, where he is also a co-director of the Centre for Sports Business. This podcast is brought to you by Athlon Partners. For more information head to www.athlonpartners.com Hosted on Acast. See acast.com/privacy for more information. Learn more about your ad choices. Visit megaphone.fm/adchoices
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