• Spend Z: Understanding Gen Z's Consumer Power - Where We Buy #311

  • Oct 11 2024
  • Length: 35 mins
  • Podcast

Spend Z: Understanding Gen Z's Consumer Power - Where We Buy #311

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  • Summary

  • Marta Bowles from NielsenIQ discusses the spending behavior and characteristics of Generation Z. Marta reveals findings from the 'Spend Z' report, highlighting Gen Z's role as a significant spending demographic, their seamless approach to shopping across digital and physical channels, and the importance of brand authenticity for engaging this generation. With the growing importance of personalized and value-driven experiences, retailers are encouraged to align with the ethical and individualistic values of Gen Z to remain relevant.

    James Cook is the director of retail research in the Americas for JLL.

    Subscribe: Apple Podcasts | Spotify
    Listen: WhereWeBuy.show

    Email: jamesd.cook@jll.com

    Watch our video show, Everything We Know About Retail: http://everythingweknow.show/

    Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call (602) 633-4061

    Read more retail research here: http://www.us.jll.com/retail

    Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.
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