Soul & Science: Fast Forward Your Marketing Mind

By: Mekanism and Jason Harris
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  • Summary

  • In today’s world how does a brand break through the noise and become iconic? Well, there’s a complex marketing machine running behind all your favorite brand names that goes deeper than you could imagine.

    Join Jason Harris, co-founder and CEO of award-winning creative agency, Mekanism, as he speaks with leading experts about how to build an iconic brand. We will pull back the curtain on how culturally relevant brand building and always-on digital work together to make brands famous and drive business Results. Think of it as EQ meeting IQ. Let’s fast forward our marketing minds on the Soul & Science Podcast.

    Soul & Science is a Mekanism podcast produced by Maggie Boles, Ryan Tillotson, Grace Robert and Lily Jablonski. The show is edited by Daniel Ferreira, with theme music by Kyle Merritt.

    At Mekanism we build iconic brands with Soul & Science. The Soul is culturally relevant brand building and the Science is the always-on marketing activities that drive the bottom line. Learn more at mekanism.com.

    Brought to you by Mekanism.
    2024 Mekanism
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Art Economics Marketing
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Episodes
  • General Mills Chief Brand & Disruptive Growth Officer Douglas Martin | What Makes a $50 Million Business Idea

    General Mills Chief Brand & Disruptive Growth Officer Douglas Martin | What Makes a $50 Million Business Idea
    Nov 11 2024
    This week, we’re throwing it back to a classic episode that won us not one, but two Signal Awards.

    Douglas Martin, Chief Brand and Disruptive Growth Officer at General Mills, is a brand growth champion with over 22 years of experience.

    In his role at General Mills, Doug has worked on marketing initiatives for Cheerios and Yoplait, and his experience spans across household names in addition to General Mills, with roles at Gap and Walt Disney Studios.

    On today’s episode you’ll learn:
    • How a company that’s not only a household name, but 167 years old – can still disrupt their categories.
    • What makes an idea not only great, but a scalable $50 million business idea.
    • The value of good old fashioned pen and paper when framing and solving big picture problems.
    • There’s no company so big that it shouldn’t keep finding new opportunities for growth.
    Brought to you by Mekanism.

    *This episode originally aired in October 2023
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    30 mins
  • What happened? From Brat Summer to Fascist Fall

    What happened? From Brat Summer to Fascist Fall
    Nov 4 2024
    There’s just one day left before the election, and Kamala Harris has recently intensified her critique of Donald Trump, calling out his "unstable" and "fascist" tendencies. In this mini episode, Jason talks about why, as a Harris voter, her campaign’s strategic pivot to a tougher tone aimed at swaying independents and energizing her base might not have been the best move.

    Brought to you by Mekanism.
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    5 mins
  • Mini: The Future of Influencer Marketing

    Mini: The Future of Influencer Marketing
    Oct 28 2024
    How is influencer marketing evolving in the creator economy? In today's mini episode, we explore the shift from one-off campaigns to building long-term relationships with micro-creators who drive engagement and authenticity. Plus how we here at Mekanism are leading the way by leveraging creator networks to foster genuine connections, fill content gaps, and optimize strategies for lasting brand success.

    Brought to you by Mekanism.
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    3 mins

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