Sebastian Lopez, a dynamic content creator and marketer dedicated to empowering entrepreneurs through his co-founded agency, Awake Abroad Media. Raised in Toronto with roots in Mexico City, Sebastian combines his Communications degree from the University of Toronto with his vibrant global experiences from living in 12 cities, to create impactful content for a diverse client roster, including Olympic athletes and major tech firms like Uber and Intel. As a co-host of "The Content Era" Podcast and a prolific YouTuber, Sebastian is a creative powerhouse helping over a thousand realtors elevate their online presence.

What You'll Learn:

• Strategies for creating sustainable content that doesn't lead to creator burnout.
• Insights on personal branding and the importance of integrating personal interests to connect with a broader audience.
• The role of AI in content creation, including its benefits and potential pitfalls.
• Practical tips for entrepreneurs on content creation without extensive resources.
• Unique approach to leveraging cultural experiences in social media strategy.

Episode Overview:

In this engaging episode of the Pixel Retentive Podcast, hosts Carl and Ross welcome Sebastian Lopez Fernandez, a creative entrepreneur and co-founder of Awake Abroad Media. Dive into a comprehensive discussion on the interplay of social media content marketing, personal branding, and sustainable content workflows. Discover the challenges and opportunities presented by AI in content creation, along with practical advice on building authentic and effective personal brands.