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In this Small Business Boot Camp Podcast episode, Corey Tucker and Megan discuss three marketing tools to help small businesses optimize their marketing efforts. They start with the free "One Page Marketing Plan" tool, which helps businesses define their target market, messaging, and customer experience, setting the stage for a more effective marketing strategy. Next, they cover strategies for optimizing social media, including creating consistent content, leveraging video, and using paid advertising effectively, offering a promising path to increased brand visibility. Finally, they dive into the benefits of using a marketing automation platform like HubSpot, which can streamline workflows, personalize the customer experience, and provide valuable analytics, bringing a new level of efficiency and insight to your marketing efforts. Throughout the discussion, Corey and Megan share their own experiences implementing these tools at Kids First Sports Center, offering practical advice and insights for other small business owners.

1 Page Marketing Plan

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For more information about the Small Business Boot Camp, go to www.MetzgerBootCamp.com

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In this Small Business Boot Camp Podcast episode, Anna O'Neill is the hospitality department leader at Kids First, a role she took on in 2022 after being a high school history and social studies teacher. When Anna started, the hospitality department struggled with processes and team culture, so she focused on improving systems, building a positive team environment, and shifting the team's mindset to provide excellent customer service. Anna has worked to integrate the hospitality and marketing departments, providing valuable frontline insights to improve the customer experience across digital and in-person touchpoints. Despite the challenges, Anna has found great fulfillment in her new role, enjoying the ability to solve problems, mentor others, and connect with families meaningfully.


Podcast Audio is also available on:

+ Spotify
+ Apple Podcasts
+ Google Podcasts

For more information about the Small Business Boot Camp, go to www.MetzgerBootCamp.com

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In this episode of the Small Business Bootcamp Podcast, hosts Megan and Jen interview Heather, the cheer department leader at Kids First. Heather shares insights about her personal journey from childhood to becoming a successful cheer coach and department leader. Reflecting on a childhood filled with resilience and perseverance, Heather narrates how her passion for cheerleading grew despite early setbacks. She discusses overcoming personal and professional challenges, the importance of family support, and how embracing change has shaped her leadership style. Heather emphasizes the unique community and supportive environment at Kids First and the intricate balance she maintains between her professional responsibilities and her role as a mother. The discussion reveals Heather's transformative journey in creating a nurturing and empowering cheer program while staying true to her personal values and love for working with children.


Podcast Audio is also available on:

+ Spotify
+ Apple Podcasts
+ Google Podcasts

For more information about the Small Business Boot Camp, go to www.MetzgerBootCamp.com