It’s not often we get to interview a creative; and this guy meets every aspect of the word! Our guest this week is Mississippi artist and entrepreneur, Michael Mitchell.

Born in Vicenza, Italy, and raised in Mississippi, Michael shares his fascinating journey to becoming a multimedia artist and business owner. Some of the many topics we cover includes how he navigates his spiritual faith in what can be a pretty secular industry, his near-death experience while on tour, his creative process, and advice for aspiring entrepreneurs in similar creative industries. Michael also introduces his company, Light Productions, a multimedia firm that specializes in creating original content and supporting other artists, as well as his upcoming book series, The Epic of Jonah.

And if that wasn’t enough, Michael graciously gave us permission to include one of his latest songs, “All Of Me”, (written by Light Productions and ft. M-Status, coproduced by M-Status and Light) at the end of this episode. Be sure to check it out after the interview!

A sincere thanks to Michael for getting behind the microphone with us! Check out our chat with him on the platform of your choice.

Also, special thanks to Indicium for editing this episode!

It’s hard to believe that the Sippi Podcast has been around for about eight months (at the time of this writing), and we have already covered all kinds of entrepreneurial topics such as marketing, framing, accounting, goal setting, social media, time management, etc. BUT – what good does it do us if we don’t apply it? Sooooo, in classic “eat your own cooking” fashion, Chris puts Caleb on the spot to find out if he is actually doing any of this stuff in his own business – and shockingly learns about a new coffee shop mascot in the process…

Listen to the sheer bewilderment and confusion in Chris' voice on the platform of your choice!

Special thanks to Indicium for editing this episode!

This week we learn about the business of construction from our special guest, Matt Pace, Founder and President of Codaray Construction. Matt shares his entrepreneurial journey from starting at his family’s roofing business, to partnering with a friend on his first venture, and then partnering with a professional investment firm to create his own company, Codaray Construction.

Matt talks about the origin of his company’s unique name, the importance of building a strong team, and his beliefs about the impact of prioritizing a positive company culture. The interview also delves into Matt’s thoughts on finding and partnering with the right kind of investment firm that gives you a healthy push for growth while still supporting entrepreneurial autonomy to run your company how you see best.

A sincere thanks to Matt Pace for getting behind the microphone with us! Check out our chat with him on the platform of your choice.

Also, special thanks to Indicium for editing this episode!

Caleb and Chris lost their DODGE RAM minds and decided to talk about cursing and virtue signaling - but in the most Mayberry, Aww Shucks, Bless Their Hearts kind of way possible. So, before you clutch your pearls and skip this episode, give it a listen on the platform of your choice (along with a little open-minded consideration of the points they poorly attempt to make), and let ‘em know what you think!

Special thanks to Indicium for all the extra editing in this episode!

You routinely hear the story of the college kids that find their passion in tech and relentlessly work through the night to make their idea a reality – but have you ever actually heard from one of these folks directly? This week’s guest, Jack Maloney, is that guy. He has Co-Founded connectU, a marketplace platform that connects social media influencers with business owners in order to streamline brand deals.

Check out our chat with Jack on the platform of your choice and let us know what you think!

Special thanks to Indicium for editing this episode!

In this week’s episode the guys share their emotional thoughts about how the Sippi Podcast got its very first review – and it was from "other podcasters" at Google! What a wide range of emotions it was…

Check out this emotionally charged chat on the platform of your choice and let us know what you think!

Special thanks to Indicium for editing this episode!

In this week’s episode of the Sippi Podcast, Caleb and Chris talk about the challenges of putting out a new episode every week and Caleb shares his experience with putting himself and his company on TikTok.

Check out their chat on your platform of choice.

Special thanks to Indicium LLC for editing this episode!

Well hey everybody! This week we talk about "Framing" - but not the construction type. In the context of Behavioral Economics, framing refers to the different ways information is presented in order to influence consumer behavior, even when the underlying facts remain the same. The core of framing involves highlighting certain aspects of information while downplaying others. For example:

Positive frame: "The treatment has a 70% success rate"
Negative frame: "The treatment has a 30% failure rate"

In this week's episode the guys talk about the four most popular types of framing and how you can use framing in your business. Check out the chat on the platform of your choice.

Special thanks to Indicium LLC for editing this episode!