Do you want to deliver a pleasant surprise to your customers? Do you want to look fresh and exciting to customers? If so, all you have to do is take ownership of you actions, and retire the societal trend of blame-shifting. Novel. Humble. Endearing. Lucrative. Make action ownership a hallmark of your company, and watch your business grow!

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Many companies put the cart before the horse by expecting customers to trust them first, rather than earning trust through action. Has your company inverted the trust relationship? Repeat and referral business grows for companies that consistently demonstrate trustworthiness. Do your actions back up your marketing and sales claims? Are you expecting and demanding trust from customers, or are you willing to be an earner?

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We live in a feature driven product world. Buttons, modes, settings and codes accompany so many products we buy. But what benefits do all these features serve? If you are not in the habit of explaining what the features do for customers, now would be a great time to start generating effective ways to explain the benefits of all these buttons, modes, settings, and codes.

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This is a classic example of putting yourself in the customer shoes. If you want to make customers happy, do your very best to eliminate mysteries. The best place to start is to voluntarily provide information that addresses the questions of why. If you can prevent your customers from asking unnecessary questions, they will love you for a long time, and refer your company to other people.

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The majority of our business correspondence is quickly embracing minimalistic content over comprehensiveness. In other words, we are leaning into communications that look like texts instead of letters. If this is you, are you confusing customers more than assisting them? Is your communication becoming too abbreviated and cryptic? Are you creating a cache of customer defections? If so, maybe it’s time to be brief, clear and succinct!

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Changing customer expectations mid-transaction is usually a dangerous proposition. If you want to increase repeat and referral business, make sure that your deliverables meet the expectations that you advertise.

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Most customers like vendors that employ sales and service personnel who make things happen. There is nothing more frustrating to customers than to watch their orders handled sluggishly. In addition, customers love vendors that can solve problems quickly, efficiently, creatively, and with tenacity. If your customer facing employees lack these inherent qualities, it’s probably time to move to Plan B which is a focus on hiring initiators who can lead.

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Business issues that have no immediate solutions are rather common. What’s uncommon are vendors that meet problems with multiple solutions that are ready to plug and play. No one likes to hear about problems unless they can also hear about remedies. We encourage you to find ways to be a remedy centric company who focuses on creative problem-solving.

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