Why Your Business Needs Video Brand Guidelines

I am excited to share the latest episode of the Simon Says Video Podcast, in which I had an insightful conversation with my long-time colleague and video expert, Simon Holt.

Why are video brand guidelines important?

As video continues to dominate the digital landscape, it's crucial for businesses to ensure their content remains consistent, professional, and aligned with their brand identity. Yet, many companies overlook this vital element.

In this episode, Simon Holt shares his 25+ years of industry experience to unpack why businesses should develop clear and effective video guidelines.

Here's what you'll learn:

• What video brand guidelines are and why they matter
• Key elements every business should include in their video style guide
• Tips on maintaining brand consistency across multiple platforms
• Practical advice on music selection, scripting, and video formats
• The importance of collaboration between marketing, design, and production teams

If you're looking to enhance your video strategy, this episode is packed with actionable insights!

Download Our Free Guide on Video Brand Guidelines.

Don't miss out on this valuable discussion. And as always, feel free to like, share, and comment with your thoughts or questions!

Connect with Simon Holt:

Visual Culture

LinkedIn

Contact Simon:

Visit the Website

Buy the Book

Work with Me

The 5-step process for creating effective video content

In this short solo episode, I discuss why businesses need to create more video. After a recent poll, I found two main who businesses don't create consistent video content, firstly, understanding the benefits of video and second, the time it takes to create it. 

There are many reasons why businesses need video for their growth, such as increased engagement and reach, improved conversion rates, enhanced customer experience, and increased return on investment. 

Video can work for businesses if they have a plan and strategy in place. I outline my five P process for creating effective video content that maximizes return on investment and achieves business goals. The five P's are plan, produce, publish, promote, and Performance. I also share tips on making the most of your film day and selecting the right platform for your target audience and goals.

Highlights: 

01:23 Recent Linkedin poll findings and benefit of video

02:01 Reason 1: Increased reach and engagement 

02:28 Reason 2: Improved conversion rates

03:05 Reason 3: Enhanced customer experience

03:21 Reason 4: Increased ROI

04:11 The 5 P Process

04:26 Plan

05:13 Produce

05:50 Publish

06:21 Promote

06:54 Performance 

If you want to know how you can apply this process to your business when creating video content. Why don't you book a 15-minute discovery call with me?

Contact Simon:

Visit the Website

Buy the Book

Work with Me

If you like what you hear, remember to click follow or subscribe, share with your colleagues and leave us a review so others can find us.

How to create YouTube videos that convert with Tom Breeze

If you're not promoting your videos with ads on YouTube, you're missing out on a huge opportunity to reach your target audience.

While organic views and shares can certainly help your videos gain traction, promoting your content with ads on YouTube allows you to reach a highly targeted audience and increase your visibility in a competitive online space.

Viewers tend to view brands that advertise on YouTube as serious and trustworthy. Similar to seeing ads during the Superbowl, it creates a mental shortcut that implies the brand is successful and has quality products. Videos on YouTube are also highly memorable and can significantly impact viewers, making it a platform that rivals no other.

In this episode, I speak with Tom Breeze, a YouTube Ad expert who offers a unique perspective on the types of video content you should create and promote. 

Tom shares his seven-step process for consistently producing high-converting video ads that aim to inform and sell simultaneously. Through the ADUCATE framework, he outlines his system for creating educational video ads.

1. Aim
2. Difficulty
3. Understanding
4. Credibility
5. Action Plan
6. Trust
7. Exit

Listen to the whole episode for all the details. 

Highlights:

0.00 Why YouTube is such a big platform

1.55 Why is YouTube still relevant in 2023?

4.50 What are the advertising targeting options available to you on YouTube now?

19.15 Tom's ADUCATE framework

32.45 What’s the ideal length for your video?

42:06 Type of campaigns you can run on YouTube and how to start

Connect with Tom

YouTube Ad Agency

A free scan of your YouTube channel and insights on how your video content is performing - www.bidurk.com

Tom's personal website

Contact Simon:

Visit the Website

Buy the Book

Work with Me

If you like what you hear, remember to click follow or subscribe, share with your colleagues and leave us a review so others can find us.