Sidekick Strategies Expert Interviews

By: George B. Thomas
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  • Summary

  • Welcome to Sidekick Strategies, Expert Interviews, your premier podcast for mastering inbound strategies. Whether you're a marketer, sales professional, service expert, Operations Ninja, or business owner using HubSpot, this is the place for you! Every week, we bring on a new expert to share the essential tips, tricks, mindsets, and best practices your business needs to reach its full potential. Ready to transform your approach with cutting-edge insights? Let's dive into the world of inbound strategies with this week's expert!
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Economics Marketing
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Episodes
  • The Power of Sales Renewals, Upsells, and a 360 Deg View - Featuring Stuart Balcombe [EP1]

    The Power of Sales Renewals, Upsells, and a 360 Deg View - Featuring Stuart Balcombe [EP1]
    Apr 14 2024
    Summary: In this conversation, Stuart Balcombe discusses the importance of sales, renewals, up sales, and customer retention for businesses. He emphasizes that retention starts on day one and highlights the need for a proactive strategy that focuses on customer success. Stuart also shares strategies and tactics for increasing renewal rates and upsells, as well as the role of customer experience in driving retention. He emphasizes the importance of measuring key metrics and indicators to track success and highlights the challenges and roadblocks businesses may face in building a renewal, upsell, and customer retention process. Stuart also shares success stories and examples of effective strategies, discusses the role of personalization and target marketing, and highlights the long-term benefits of focusing on renewals, upsells, and customer retention. Finally, he recommends using tools like HubSpot to manage renewals, upsells, and customer retention efforts. Takeaways: Retention starts on day one and requires a proactive strategy focused on customer success. Measuring key metrics and indicators is crucial for tracking success in renewals, upsells, and customer retention. Building a renewal, upsell, and customer retention process requires overcoming challenges and roadblocks, such as siloed teams. Personalization and target marketing play a significant role in driving renewals, upsells, and customer retention. Focusing on renewals, upsells, and customer retention has long-term benefits, including offsetting the cost of acquisition and generating referrals. Chapters 00:00: Introduction 01:45: The Importance of Sales, Renewals, Up Sales, and Customer Retention 04:07: Mindsets for Approaching Renewals, Up Sales, and Customer Retention 06:09: Strategies and Tactics for Increasing Renewal Rates and Upsells 10:06: The Role of Customer Experience in Driving Renewals, Upsells, and Customer Retention 12:50: Metrics and Indicators to Measure Success in Renewals, Upsells, and Customer Retention 18:20: Challenges and Roadblocks in Building a Renewal, Upsell, and Customer Retention Process 23:04: Success Stories and Examples of Effective Strategies for Renewals, Upsells, and Customer Retention 26:19: The Role of Personalization and Target Marketing in Driving Renewals, Upsells, and Customer Retention 30:42: Long-Term Benefits of Focusing on Renewals, Upsells, and Customer Retention 34:42: Tools and Technologies to Aid in Managing Renewals, Upsells, and Customer Retention 38:30: Key Takeaway: Retention Starts on Day One
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    36 mins
  • Data Hygiene and What You Need to Know: Featuring Jess Palmeri

    Data Hygiene and What You Need to Know: Featuring Jess Palmeri
    Apr 15 2024
    Details
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    45 mins
  • Managing an INBOUND Hiring Process Right: Featuring Richard Rothstein

    Managing an INBOUND Hiring Process Right: Featuring Richard Rothstein
    Apr 15 2024
    Summary: In this episode, George B. Thomas and Richard Rothstein discuss the importance of managing an inbound recruiting process. They explain what inbound recruiting is and why it is essential for marketers and business owners. They also explore the critical components of an effective inbound process, strategies for attracting high-quality candidates, and optimizing company websites and online presence. Richard shares success stories and examples of companies implementing inbound recruiting, as well as metrics and KPIs to evaluate its effectiveness. They also discuss common mistakes and pitfalls to avoid. The key takeaway is to continuously improve the recruiting process and strive for one percent better each day. Takeaways: Inbound recruiting is the process of creating a candidate experience through employer brand content and marketing strategies to build relationships with top talent. To attract high-quality candidates, companies should focus on building relationships, engaging with passive and active job seekers, and delighting candidates throughout the application process. Optimizing the company website and online presence is crucial for attracting potential candidates. This includes creating engaging content, showcasing employee testimonials, and providing valuable resources. HubSpot is a valuable tool for implementing an inbound recruiting process, as it offers CRM capabilities, deal pipelines, lead scoring, and automation features. The candidate experience is as important as the customer experience. Companies should strive to provide a positive and personalized experience throughout the recruiting process. Measuring metrics and KPIs such as website traffic, lead sources, conversions, and pipeline stages can help evaluate the effectiveness of the inbound recruiting process. Common mistakes to avoid include trying to implement too many changes at once, neglecting the candidate experience, and not setting clear goals for recruiting efforts. Chapters 00:00: Introduction and Background 01:21: Understanding Inbound Recruiting 04:08: Critical Components of an Effective Inbound Process 06:35: Differences Between Inbound and Traditional Hiring Methods 13:28: Strategies and Tactics for Attracting High-Quality Candidates 15:40: Optimizing Company Website and Online Presence 20:07: Tools and Technologies for Implementing Inbound Recruiting 27:50: Importance of Candidate Experience 30:09: Success Stories and Examples of Inbound Recruiting 35:02: Metrics and KPIs for Evaluating Inbound Recruiting 39:24: Common Mistakes and Pitfalls to Avoid 41:01: Key Takeaway 41:55: Closing and Contact Information
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    38 mins

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