Are vision and purpose true assets and guiding stars?

Or are they reserved for the elite, the exuberant, the dreamer?

In this final episode of Shoot The Shift season 1, we discuss vision in business and what it can do for you and your business, no matter how big or small.

Thanks for tuning into season 1! We hope you enjoyed it!

Feel free to leave us some feedback in the comments section.

And reach out via email to let us know what you’d like us to talk about in a potential upcoming season!

• 00:42: Did SHFT start with clarity?
• 06:20: Some important questions you should answer
• 10:45: How purpose drives us
• 14:11: Removing uncertainty matters to us
• 18:54: What drives Jason
• 19:59: Purpose and vision: a Musky thing or not?
• 21:40: How to work well together

Hosts Jason Vana and Stephane Egger are on a mission to remove uncertainty in your business so you can grow predictably and profitably. They combine and leverage their knowledge in brand and content strategy to help startups and big businesses alike reach their lofty goals!

Jason Vana spent 20 years developing brand, content, and marketing strategies that turned unknown businesses into worldwide, category-dominating brands. He founded SHFT in order to make those strategies accessible to more businesses.

Stephane Egger (or Steph) moved from Switzerland to the US in 2019 and shortly after joined forces with Jason at SHFT. With a background in Branding, Human science, and Marketing and Communications, he brings versatility in positioning international and local brands for lasting growth.  

LinkedIn:

https://www.linkedin.com/in/jasonvana/ 

https://www.linkedin.com/in/stephaneegger/ 

Twitter:

https://twitter.com/jasonvana/

https://twitter.com/stephegger/

Youtube: https://www.youtube.com/@shftagency 

Website: https://www.shft.agency/ 

Content isn’t always about how to be funny and entertaining.

Most times, it’s about showing up and proving that you’re the solution for their problems.

And that’s never as true as it is for the B2B realm, where most growth seems to still be product-led.

Is there a way we can switch things up though and draw parallels from the B2C realm to make B2B content stand out just as much?

Let’s find out.

• 01:00: Most B2B marketing sucks
• 06:09: Can a food processing company post good content?
• 10:23: Too much product-centric content is bad for business
• 15:20: It’s always about two things
• 20:30: Make B2B more like B2C
• 23:21: The Sassy Jason alter ego
• 27:09: Understand your audience

Hosts Jason Vana and Stephane Egger are on a mission to remove uncertainty in your business so you can grow predictably and profitably. They combine and leverage their knowledge in brand and content strategy to help startups and big businesses alike reach their lofty goals!

Jason Vana spent 20 years developing brand, content, and marketing strategies that turned unknown businesses into worldwide, category-dominating brands. He founded SHFT in order to make those strategies accessible to more businesses.

Stephane Egger (or Steph) moved from Switzerland to the US in 2019 and shortly after joined forces with Jason at SHFT. With a background in Branding, Human science, and Marketing and Communications, he brings versatility in positioning international and local brands for lasting growth.  

LinkedIn:

https://www.linkedin.com/in/jasonvana/ 

https://www.linkedin.com/in/stephaneegger/ 

Twitter:

https://twitter.com/jasonvana/

https://twitter.com/stephegger/

Youtube: https://www.youtube.com/@shftagency 

Website: https://www.shft.agency/ 

Personal branding is all the rage. 

Is it anything else but hype, though? 

A fabricated concept? 

A fancy word that follows age-old principles but twisted to fit some narrative pushed by people desperate to sound more important than they are?

Let’s find out!

• 01:10: What does Steph think about it 
• 05:03: Should you focus on your personal or corporate brand?
• 14:19: What you need to have a strong personal brand
• 18:29: Selfies and Emojis: fair game?
• 21:11: Jason on Personal Branding
• 23:58: What’s up with crying, CEO?
• 26:23: How to build your personal brand

Are you a solopreneur asking yourself whether you need a personal brand? 

Better yet, are you looking to build a profitable freelance business without sacrificing your lifestyle?

We have just the thing for you: our Brand Game Plan workbook.

Follow along and finally understand how to stand out, get more inbound leads, and make more money. More info right here: https://shft.agency/brand-game-plan

Hosts Jason Vana and Stephane Egger are on a mission to remove uncertainty in your business so you can grow predictably and profitably. They combine and leverage their knowledge in brand and content strategy to help startups and big businesses alike reach their lofty goals!

Jason Vana spent 20 years developing brand, content, and marketing strategies that turned unknown businesses into worldwide, category-dominating brands. He founded SHFT in order to make those strategies accessible to more businesses.

Stephane Egger (or Steph) moved from Switzerland to the US in 2019 and shortly after joined forces with Jason at SHFT. With a background in Branding, Human science, and Marketing and Communications, he brings versatility in positioning international and local brands for lasting growth.  

LinkedIn:

https://www.linkedin.com/in/jasonvana/ 

https://www.linkedin.com/in/stephaneegger/ 

Twitter:

https://twitter.com/jasonvana/

https://twitter.com/stephegger/

Youtube: https://www.youtube.com/@shftagency 

Website: https://www.shft.agency/