• Shane Hart Unveils the Creative Process of The Co-op Rebrand

  • Oct 9 2023
  • Length: 53 mins
  • Podcast

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Shane Hart Unveils the Creative Process of The Co-op Rebrand

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  • Summary

  • About The Show:

    “Our work begins with an approach that is grounded in curiosity and learning.”

    - Shane Hart

    In today's episode, we dive into the fascinating journey of Shane Hart, a creative and branding consultant who helped revitalize a local Co-Op in Fayetteville. Shane, with his deep roots in the community and a personal connection to the Co-Op, was eager to tackle this significant project.

    To understand the Co-Op's essence, Shane's team engaged in months of research. They spoke to a diverse group of stakeholders—board members, customers, vendors, and farmers—to grasp the unique history and values that defined the Co-Op.

    What emerged was a revitalized brand that strikes a perfect balance: honoring its community-focused legacy while also attracting new members and shoppers. Shane's commitment to the project stemmed from recognizing the Co-Op's iconic status in Fayetteville, and his vision was instrumental in reestablishing it as a beloved institution.

    Today, thanks to this thoughtful approach to branding and community engagement, the Co-Op remains an integral part of life in Fayetteville, successfully adapting to the evolving food market.

    What You Will Learn In This Episode:
    • Delve into the importance of community involvement in the realm of Co-Op success.
    • Realize the diverse benefits that arise from supporting local farming and craftsmanship.
    • Grasp the obstacles faced in branding and marketing co-operatives and effective methods to tackle them.
    • Understand the impact of compelling narratives in engaging potential members.
    • Explore how to adjust to evolving circumstances while preserving your Co-Op's cherished past.

    All this and more on this episode of Ozark Natural Foods The Co-Op Podcast.

    Important Links and Mentions In This Episode:
    • Listen to Ozark Natural Foods: The Co-Op podcast to learn about the history and standards of quality of the Co-Op.
    • Check out Black Box's website to learn more about their creative and branding consultancy services.
    • Become a member of the Co-Op to support the community and have access to exclusive benefits.

    This Episode is Sponsored By:

    Ozark Natural Foods

    Connect More With Ozark Natural Foods:
    • Grab our Newsletter
    • Email Us at Info@ONF.Coop
    • Connect With Our Facebook Page
    • Join The Facebook Group
    • Connect With Our Instagram
    • Connect With Our LinkedIn Page
    • Learn more about the History of Food Coops

    We get by with a little help from our Co-Op Members and Friends!

    Please consider rating and reviewing our podcast on Apple Podcasts or your Podcast player of choice. A little Love goes a long way.

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