Seth Godin's Startup School

By: Earwolf & Seth Godin
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  • Summary

  • Seth Godin is a thought leader in the marketing and business world. In this rare live recording, hear Seth as he guides thirty entrepreneurs through a workshop exploring how they can build and run their dream business.
    2022 Earwolf & Seth Godin
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Economics
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Episodes
  • Distinct and Direct

    Distinct and Direct
    Jan 7 2013

    On the final episode of Seth Godin’s Startup School we learn the importance of being distinct and direct. Seth explains why people at the top get hurt last, why e-mail is the best direct connection to your customers, and why it’s important to have your own distinct voice. Seth shares a technique to get an appointment with impossible to reach top decision makers, discusses why it’s better to act like you don’t have money now, and tells us why he’d rather spend 4 years writing a blog before writing a book in order to build an audience. He also talks about how not to get sued, giving people a souvenir to remember you by, and the rules on naming your company.
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    29 mins
  • The ShipIt Journal

    The ShipIt Journal
    Dec 31 2012

    This week Seth takes the group through The ShipIt Journal. Seth talks about figuring out what the hard part of your project is, describes the difference between perfect and good enough, and explains why shame is the project killer.
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    38 mins
  • Building The Truth

    Building The Truth
    Dec 24 2012

    On this week’s episode of Seth Godin’s Startup School we learn how to build the truth and why trust is at the heart of all transactions. Seth discusses why Amazon is successful, the difference between a CFO & COO, and the importance of an advisory board.
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    17 mins

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