In this episode, let’s talk about how AI is transforming Amazon selling, from product research and listings to ads, Rufus optimization, and TikTok Shop growth.

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

Could AI be the game-changer for Amazon sellers striving for efficiency and scalability on a budget? Join us as Shivali Patel from Helium 10 and e-commerce expert Leo Sgovio unpack the transformative role of AI in revolutionizing e-commerce. We'll explore how AI tools are streamlining essential processes like product research, SEO, and ad creation, eliminating the need for large teams and hefty budgets. From AI-generated graphics to Helium 10's innovative Listing Builder tool, discover how sellers are now empowered to generate content and optimize their listings effortlessly, making it possible to launch products even with modest budgets.

Shivali and Leo also shed light on the evolving strategies for optimizing Amazon listings with AI tools such as Rufus. We'll discuss the importance of maintaining a safety stock and leveraging Amazon's FBA for seamless inventory management and fulfillment. Learn how the integration of Amazon with TikTok Shop can significantly expand market reach and maximize sales potential. Finally, understand the power of competitive analysis tools to enhance visibility and sales performance across multiple channels, and how real-time optimization and bidding strategies are being revolutionized by cutting-edge AI solutions.

In episode 718 of the Serious Sellers Podcast, Shivali and Leo discuss:

• 00:00 - AI's Impact on E-Commerce
• 05:15 - Keyword Research and Content Creation Efficiency
• 10:48 - Discovering Market Trends With AI
• 12:00 - Optimizing Listings With AI Strategies
• 16:44 - AI Applications for Amazon Ads
• 20:26 - AI Advertising and Rules-Based Automation
• 21:19 - Maximizing Sales With AI Strategies

On today’s Weekly Buzz episode, we cover the biggest Amazon Unboxed announcements, an important TikTok shipping policy update that impacts all sellers, and new EPR requirements for selling in the EU.

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Show your products in action with Amazon Sponsored Products video https://advertising.amazon.com/en-us/resources/whats-new/unboxed-2025-sponsored-products-video/ Boost advertising efficiency with Ads Agent https://advertising.amazon.com/en-us/resources/whats-new/unboxed-2025-introducing-ads-agent/ Streamline campaign analysis with the new unified reporting experience from Amazon Ads https://advertising.amazon.com/en-us/resources/whats-new/unboxed-2025-campaign-analysis-with-unified-reporting/ Bradley Sutton and advertising expert Destaney Wishon discussed the biggest takeaways from Amazon Unboxed 2025, highlighting the new Creative Studio Agentic Partner as a powerful tool that helps sellers easily create ad assets using their ASIN data. They also spotlighted Sponsored Products Video, which introduces interactive video placements in search results to expand ad inventory and improve engagement. Amazon just dropped major updates at unBoxed — a suite of new AI tools designed to simplify campaign management, speed creative production, and deepen insights. Here are the highlights: https://www.linkedin.com/posts/helium10_unboxed-activity-7394117119078068224-kOof TikTok announced that starting January 2026, all USPS shipping labels must be purchased directly through TikTok Shipping, as outside USPS labels will no longer be accepted. This change signals TikTok’s push for sellers to adopt its own fulfillment system, though it may create challenges for those using third-party logistics or integrated tools like Shopify or ShipStation. Manage returns more easily with new dashboard https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHU1k4SlA2NVFZNFlKTkFX For this week’s Strategy of the Week, let’s discuss the Helium 10 Insights Dashboard, which automatically monitors your listings and competitors 24/7, alerting you to important changes such as budget limits, ranking drops, or listing issues. It saves sellers time and money by providing real-time insights that help them respond more quickly to opportunities and threats in their Amazon business. The final update of the week covers Amazon’s announcement on Extended Producer Responsibility (EPR) requirements for sellers in the European Union. Amazon is expanding its EPR Pay on Behalf service to simplify compliance across countries like France, Spain, Italy, and the UK. Automatically managing eco fees and reporting for eligible sellers to ensure they can keep selling without disruption.

And that wraps up this week’s Helium 10 Weekly Buzz! Stay tuned for next week’s episode to catch all the latest Amazon and e-commerce updates. See you then!

In this episode of the Weekly Buzz by Helium 10, Carrie covers:

• 00:50 - Unboxed Announcements
• 05:02 - Unboxed Reactions
• 09:53 - TikTok Shipping
• 12:10 - Manage AMZ Returns
• 13:32 - Insights Dashboard Tip
• 17:12 - Amazon EU EPR

In this episode, a top influencer joins us to reveal what’s new in social media, how creators can pivot in 2025, and her experience launching products on Amazon and TikTok Shop.

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

Gracey Ryback, a standout influencer in the Amazon and TikTok spheres, graces our podcast to share her compelling transformation from a social media influencer to a savvy e-commerce entrepreneur. With her recent and upcoming Amazon and TikTok Shop launches, Gracey sheds light on her changing focus in the volatile world of social media. Her journey reveals not only her own evolution but also insights into the growing acceptance of TikTok live, a trend even high-profile creators like David Dobrik are embracing. The conversation heats up as we dissect the January 1st, 2025 algorithm shift that has reshaped the social media landscape. Organic growth has become a Herculean task, pushing creators to explore paid strategies to stay relevant. Platforms like Facebook, Instagram, and YouTube Shorts are mimicking TikTok’s discovery model, leveling the playing field for those without a large following. New creators eager to capitalize on this shift are encouraged to repurpose content across platforms and carefully choose products that resonate on both TikTok Shop and Amazon. In our exploration of e-commerce growth strategies, we tackle the nuts and bolts of affiliate marketing and influencer outreach. From the importance of deep linking to innovative, camera-shy-friendly content creation methods, Gracey shares actionable insights. She also recounts her entrepreneurial journey, offering listeners a window into the trials of product development and the balancing act between data and intuition. As we look to the future, Gracey ruminates on AI's potential in influencer marketing and the importance of income diversification, leaving listeners with inspiration and practical tips for thriving in this ever-evolving landscape.

In episode 717 of the Serious Sellers Podcast, Bradley and Gracey discuss:

• 00:00 - Gracey Ryback on Social Media & E-Commerce
• 03:27 - Changes in Influencer/Affiliate Strategies
• 04:42 - Evolution of Social Media Algorithms
• 11:37 - Effective Strategies for E-Commerce Growth
• 16:36 - Amazon Seller Journey
• 19:18 - Navigating Challenges in Entrepreneurship
• 24:07 - Future Career Goals and Income Streams
• 25:18 - Future of Influencer Marketing
• 27:21 - Income Diversification Goals and Strategies
• 31:05 - Video Creation Tips for Content Creators
• 31:35 - Creating High-Converting Faceless Video Content

In this episode, AI expert Andrew Bell joins us to show step-by-step how to turn a single Amazon product photo into a polished, scroll-stopping video using AI tools like Sora 2, Amazon Ads’ AI video generator, and Gemini.

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

How can still product photos evolve into mesmerizing cinematic experiences, such as Amazon product videos? AI expert Andrew Bell joins us for a captivating discussion on the transformative power of AI in e-commerce. Andrew shares his insights on how AI can elevate brand content by seamlessly turning static lifestyle images into dynamic videos without losing the essence of traditional production values. We explore the storytelling artistry and strategic complexities involved in using AI tools to create engaging motion content, offering e-commerce sellers innovative ways to captivate their audience and enhance product presentation.

We also navigate the intricacies of generating product videos with AI, focusing on items like blankets, and the challenges of rapidly producing multiple versions. Our conversation dives into refining Generative Business Templates (GBTs) to evoke themes of elegance and sophistication. From blending AI-generated visuals with real assets to utilizing cutting-edge tools like Sora 2, Google Gemini, and Runway, listeners will gain practical tips on maximizing creative possibilities even when resources are constrained. Join us for this informative journey into the future of AI-driven video content creation, packed with insights and strategies for aspiring digital storytellers. Want to see the AI magic in action? 🎥 Head over to our YouTube channel to watch this episode and see Andrew Bell create videos from still photos, live on screen: https://youtu.be/ea5pqM1QmxY Want to try Andrew Bell’s AI video GPTs and tools yourself? 🚀 Access his custom GPTs for video creation using the link in the show notes and start turning your product photos into cinematic videos today: https://andrewbell.craft.me/hip1qvfS5vkZ9Y

In episode 716 of the Serious Sellers Podcast, Carrie and Andrew discuss:

• 00:00 - Creating Cinematic Videos From Still Photos
• 01:51 - AI Enhancing Brand Motion Content
• 11:33 - Product Photography for Water Bottles
• 13:34 - Exploring AI-Generated Video Creation
• 15:53 - Creating Visual Content for Business
• 22:36 - Optimizing Video Generation for Amazon
• 28:32 - Creating Videos on Google Gemini
• 32:53 - Video Generation Model Options Considered

Amazon’s Rufus drives $10 billion in extra sales, while Amazon sues Perplexity to block AI browsers from scraping Amazon.com. These stories and more on this week’s episode of the Weekly Buzz.

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Amazon.com announces third quarter results https://www.aboutamazon.com/news/company-news/amazon-earnings-q3-2025-report Amazon Rufus on track for $ 10 billion in sales https://channelx.world/2025/11/amazon-rufus-on-track-for-10-billion-in-sales/ Amazon Sues Perplexity As AI Browser War Escalates https://www.pcmag.com/news/amazon-sends-perplexity-a-cease-and-desist-over-its-ai-agents-shopping Amazon introduces Kindle Translate, an AI-powered translation service for authors to reach global readers https://www.aboutamazon.com/news/books-and-authors/amazon-kindle-translate-books-authors New Brand Store page views metric for Sponsored Brands https://advertising.amazon.com/en-us/resources/whats-new/new-brand-store-page-views-metric/ From sellers to solution providers: fueling business expansion https://sellingpartners.aboutamazon.com/from-sellers-to-solution-providers-fueling-business-expansion Register for Amazon Ads unBoxed, our flagship advertising conference https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWVZGWTRNR0hIVDhXU1ZY

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 00:47 - Amazon Rufus Generates $10B In Sales?
• 03:43 - Perplexity Sued by Amazon
• 05:41 - TikTok Product Finder
• 09:25 - KDP Translation
• 10:44 - Customer Polls
• 13:42 - Sponsored Brand Update
• 14:54 - TikTok Hot Videos
• 17:38 - Amazon 25 Year Anniversary
• 18:30 - New P&L Tool
• 22:14 - Amazon Unboxed

Learn from top Amazon mentors as they reveal the exact steps they're taking in a live case study from Scale Stories to help a brand double its sales in 2025 and how you can do the same.

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

Unlock the secrets to doubling your e-commerce sales with insights straight from industry expert mentors. In our latest episode of the Serious Sellers Podcast by Helium 10, Bradley Sutton is joined by Leo Sgovio and Melissa Burdick, two experts who have navigated the complex waters of e-commerce and are here to share their wealth of knowledge. We dive into the Scale Stories episode 2 case study with Essential Candy, addressing common challenges such as competition, tariffs, and inflation, while providing actionable strategies to overcome them. With Leo's expertise in SEO and Amazon and Melissa's impressive journey from Amazon ads to Pacvue, this episode is packed with practical advice suited for brands looking to thrive in the digital marketplace. Discover the game-changing role AI plays in revolutionizing advertising on platforms like Amazon. Imagine having an army of assistants to refine your marketing strategy. AI makes this a reality. From manual bids to automated intelligence, we explore how technology has advanced and opened new doors for advertisers. We reflect on the evolution of Amazon advertising and share personal anecdotes about pioneering advertising efforts, such as Unilever's Amazon homepage video ad. This transformation has not only leveled the playing field but also advanced ad optimization and market analysis to new heights. We also dive into optimizing your e-commerce basics for growth and improving your brand's Amazon presence. Leo and Melissa evaluate a brand's strategies and provide insights on leveraging tools like Amazon's Product Opportunity Explorer to gain a competitive advantage. Enhancing product listings, utilizing customer insights, and considering new platforms like TikTok Shop are among the strategies discussed. Whether you're looking to refine your advertising, streamline business processes, or explore new marketing channels, this episode offers a comprehensive guide to scaling your e-commerce business. Listen in and equip yourself with the strategies you need to propel your brand to new heights.

In episode 715 of the Serious Sellers Podcast, Bradley, Leo, and Melissa discuss:

• 00:00 - Scale Stories AMA With Expert Mentors
• 05:17 - AI Impact on E-Commerce Growth
• 17:41 - Starting Small Business Success Journey
• 21:26 - Improving E-Commerce Basics for Growth
• 27:47 - Focus on Basics Before Advanced Strategies
• 33:24 - Evolving Accessibility and Targeting in E-Commerce
• 35:44 - Amazon's Rapidly Changing Marketplace
• 37:00 - Improving Sales Through Customer Insights
• 42:20 - Strategies to Boost E-Commerce Sales
• 46:21 - Discussion on Creative Sample Packs
• 48:17 - Utilizing Helium 10 for Sales Growth

In this episode, unlock 10 powerful strategies to boost your Amazon sales. Discover hidden keywords, spot listing hijackers instantly, and master Helium 10 features no other software offers.

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On YouTube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

Could unlocking the full potential of e-commerce tools like Helium 10 revolutionize your business strategy? In an episode packed with game-changing insights, we explore how Helium 10's arsenal of features can elevate your presence on major platforms like Amazon, TikTok Shop, and Walmart. Learn about the power of advanced keyword research strategies, including eight unique data points from Helium 10’s Listing Builder tool, which could help you outrank competitors. Whether you’re a seasoned seller or new to the platform, these strategies promise to provide a significant edge. Journey with us as we navigate the dynamic world of TikTok Shop and Amazon marketing through Helium 10's Influencer Finder and Managed Refund Service. Discover how to connect with the right influencers by leveraging specific criteria, such as follower demographics and niche interests, to effectively promote your products in creative ways. We also uncover how sellers can reclaim lost revenue from fulfillment errors with Helium 10’s Managed Refund Service, streamlining processes and returning potentially significant sums to your business. Finally, we get into the art of product discovery and demand analysis with Helium 10's Chrome extension, uncovering market potential and advertising opportunities on Amazon. From analyzing the rise of trending products on TikTok to mastering complex Amazon PPC strategies, our episode covers a plethora of resources available through Helium 10, including their renowned Amazon PPC course, Ads Academy. Join us to transform your e-commerce strategies with advanced tools and insights, helping you maximize your earnings and outpace the competition.

In episode 714 of the Serious Sellers Podcast, Bradley covers:

• 00:00 - Seller Strategy Masterclass With Helium 10
• 04:09 - Amazon Brand Analytics for Keyword Conversion
• 09:24 - Influencer Finder & Managed Refunds
• 10:18 - Utilizing TikTok Influencer Finder for Marketing
• 15:52 - Keyword Performance Analysis Tools
• 17:40 - Discovering Demand and Advertising on Amazon
• 20:18 - Tracking Advertising on Product Pages
• 22:53 - Digital Marketing Strategies for Global Reach
• 25:24 - TikTok Shop Product Finder Tool
• 32:11 - Advanced Strategies With Helium 10

Black Friday 2025 is right around the corner. There are new Q4 features to help you and customers drive record sales this holiday season, and next-gen delivery is here.

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. When is Black Friday 2025? Here’s everything you need to know https://www.aboutamazon.com/news/retail/when-is-black-friday-2025 Amazon Reigns: The Most-Visited E-Commerce Sites of 2025 https://www.visualcapitalist.com/amazon-reigns-the-most-visited-e-commerce-sites-of-2025/ Walmart Announces 2025 Black Friday Deals Events Wrapped in the Magic of WhoKnewVille https://finance.yahoo.com/news/walmart-announces-2025-black-friday-182700386.html Amazon links up with USPS for doorstep returns https://www.supplychaindive.com/news/amazon-us-postal-service-doorstep-returns/803544/ Amazon’s delivery glasses: The newest innovation designed to enhance the delivery experience https://www.aboutamazon.com/news/transportation/smart-glasses-amazon-delivery-drivers Amazon’s new AI-powered shopping feature ‘Help Me Decide’ makes it easy to quickly pick the right product https://www.aboutamazon.com/news/retail/amazon-things-to-buy-help-me-decide-gen-ai Get fast mobile alerts for account issues with the Amazon Seller app https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQ05RTkJRQkUzUlRFWkE3

New Amazon AI tool helps you optimize existing product listings https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVVhKRDIyVjlSMjhHS1pV Customize and analyze key data in one tool https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVkVEOEEyVjc3R1BENkJB Amazon says India's e-commerce exports top $20 billion, despite US tariffs https://www.reuters.com/business/retail-consumer/amazon-says-indias-e-commerce-exports-top-20-billion-despite-us-tariffs-2025-10-27/ Follow the Serious Sellers Podcast on TikTok http://h10.me/ssptiktok

In this episode of the Weekly Buzz by Helium 10, Shivali covers:

• 00:45 - Black Friday Countdown
• 02:49 - Walmart Deals Events
• 05:03 - Smarter Delivery is Here
• 07:19 - AI Purchase Feature
• 09:00 - Barcode Creator (Strategy of the Week)
• 11:46 - Seller App Alerts
• 13:00 - Enhance Your Listing
• 14:19 - Quick Seller Tips
• 15:33 - Custom Analytics
• 17:04 - India Exports Top $20B