Prime Day secrets, AMC insights, keyword hacks & listing tips. A popular guest returns with advanced Amazon strategies to boost clicks, conversions, and improve post-Prime Day momentum.

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Join us for an engaging conversation with our returning guest, Benjamin Webber, as we explore a spectrum of e-commerce strategies with a spotlight on Amazon Prime Day tactics. Known for his innovative and entertaining approach to Amazon listings, Ben shares insights from his journey of transitioning from managing his own Amazon businesses to becoming a strategic advisor at ClearAds Agency. We discuss his role in expanding their services beyond advertising to provide full-service Amazon solutions. Alongside his current ventures, including partnering with a friend to scale a business and launching a product with Matt Altman, we speculate on how the timing of Prime Day near the 4th of July and its extended duration could impact traffic and sales.

Listen in as we uncover effective strategies for optimizing Amazon Prime Day sales. We outline tactics such as leveraging frequently bought together deals, utilizing Prime exclusive discounts, and targeting deals of the day. Ben offers a unique perspective on capturing conversions from cautious shoppers by running deals on the fourth day of Prime. Post-Prime Day, we emphasize the importance of using DSP for retargeting and employing coupons to convert pending sales and engage customers beyond the Prime Day excitement.

We also discuss enhancing Amazon listings for conversions and sales optimization through diversification. With tools like Amazon Marketing Cloud, we examine how businesses can gain a competitive edge by refining audience targeting and adapting to new algorithms. We touch on the potential of international market expansion, particularly in high-barrier markets like Germany, and the importance of strategic pricing. Ben shares valuable insights into analyzing sales data for optimal bidding and recognizing different customer behaviors throughout the day. Lastly, we highlight the benefits of exploring other sales platforms like Walmart and TikTok, while focusing on core competencies to sustain growth.

In episode 681 of the Serious Sellers Podcast, Bradley and Benjamin discuss:

• 00:01 - Amazon Prime Day Strategies and More
• 00:54 - Discussing E-Commerce Strategies
• 04:22 - Impact of Extended Prime Day
• 10:53 - Optimizing Amazon Prime Day Sales
• 13:13 - Post-Prime Day Sales Strategy
• 16:07 - Enhancing Amazon Listings for Conversions
• 19:42 - Enhancing Product Listings With Emotional Connection
• 24:01 - Optimizing Images for Amazon Conversion
• 28:35 - Amazon Sales Optimization and Diversification
• 29:00 - Optimizing Dayparting Ad Bids for Peak Times
• 34:04 - Expanding Market Reach With Pricing Strategies
• 39:21 - Product Management Strategies for Conversion Rates

Top AI & GPT expert shares tips on ChatGPT, AI agents, Rufus, and more. Plus, exclusive access to his private Amazon seller GPTs just for Serious Sellers Podcast listeners.

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Andrew Bell, a standout figure in the realm of AI and custom GPTs, kicks off our very first installment of AIM, our Monthly AI workshop on all things artificial intelligence. In this episode, Andrew opens up about his journey from the Moody Bible Institute to becoming an e-commerce maestro on platforms like Amazon. Growing up in the quirky town of Santa Claus, Indiana, and now living in Kentucky, Andrew captivates with his unique perspective, connecting the dots between local sports rivalries and the debates surrounding artificial intelligence. His pioneering work with Touch of Glass and his learnings from the Freedom Ticket course by Helium 10 laid the groundwork for his success, making him a voice worth listening to in the fast-paced world of e-commerce.

As we engage with Andrew, we discover the fascinating world of AI-driven tools designed for Amazon listing optimization and product research. With over 350 custom GPTs under his belt, Andrew discusses the art of prompting and how robust strategies can mitigate errors. The conversation takes a turn into the challenges faced when AI relies on outdated data, such as the myths surrounding the Amazon A10 algorithm. By blending AI with reliable resources like Helium 10’s data, the episode reveals how sellers can enhance the accuracy and trust of their listings, amidst a landscape of evolving AI capabilities.

Rounding out the episode, Andrew shares strategic insights for maximizing AI in product research and listing optimization. From the intricacies of using Amazon's generative AI-powered shopping assistant Rufus to the innovative application of AI reasoning models, Andrew highlights ways to maintain accurate and engaging Amazon listings. We explore the benefits of visual label tagging and new features for price alerts, all aimed at boosting conversion rates during key sales events. Don't miss Andrew's reflections on the continued evolution of AI technology and its growing impact on both personal and professional realms.

For those eager to try out Andrew Bell’s custom GPTs firsthand, listeners of the Serious Sellers Podcast get exclusive access. While many of his 350+ custom GPTs are still gated for private workshops and Helium 10 events, Andrew makes a few powerful ones available for our audience. Go to https://h10.me/andrewbellgpt to access a curated selection, including GPTs for product research, demand validation, e-commerce script agents, and even one cleverly titled NoMDashes, designed to remove those pesky AI giveaway dashes from your copy. These GPTs aren’t available to the general public yet, so this is your chance to explore cutting-edge AI tools before they’re widely released. Just one more perk of tuning in.

In episode 680 of the Serious Sellers Podcast, Bradley and Andrew discuss:

• 01:00 - Andrew Bell's Backstory
• 04:55 - Success in Amazon Seller Optimization
• 09:03 - Pricing Strategies Across Different Niches
• 11:57 - Leveraging AI for Amazon Listing Optimization
• 14:35 - Trust in AI and Misconceptions
• 17:29 - Keyword Generation in ChatGPT
• 20:41 - Maximizing AI for Product Research
• 22:36 - The Future of Data Augmentation
• 26:29 - Leveraging AI for Comprehensive Product Research
• 34:07 - E-commerce Sellers Optimizing for AI in 2025
• 34:19 - Amazon Listing Optimization Strategies
• 37:51 - Visual and Textual Content for Conversions
• 40:39 - Click Training Data and Customer Questions
• 46:04 - Advancements in Reasoning Models and AI
• 47:00 - Amazon Rufus and AI Reasoning Models

Amazon may have just changed the game by letting you collect Vine reviews before your product launches. Project X is back with the $10,000 casting call, and KDP sellers are finally getting in-browser sales data inside the Chrome extension.

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We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Get Amazon Vine reviews before your product launch https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUkVFTDNBUEtNVEdTUFlZ Project X Casting Call - h10.me/px2

New Product Announcement: Introducing Amazon Ads Enhanced Video Generator https://www.linkedin.com/posts/jeffreycohen_amazon-ads-launches-enhanced-ai-powered-video-activity-7345838124293345280-AjIG/ Tariff Pressure Hits Temu and Shein in U.S. as European Growth Accelerates https://www.modaes.com/global/companies/temu-and-shein-users-plummet-in-the-us-over-tariffs-rise-in-europe US user base of Chinese E-commerce platforms Temu & Shein plummets amid US-China trade conflict https://www.koreapost.com/news/articleView.html Alternative options when West Coast ports are congested https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQ1ZMS0JMVjNDR1JUWjRO Maximum box length for FBA orders to increase https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRExXTTMyVVhTVEdFNUM2 TikTok Shop opens for business in Japan as US fate hangs in balance https://www.scmp.com/tech/big-tech/article/3316505/tiktok-shop-opens-business-japan-us-fate-hangs-balance Trump says he has 'a group of very wealthy people' to buy TikTok https://www.bbc.com/news/articles/c20nqdl5ydjo From insightful updates to valuable KDP tools, this episode is packed with everything you need to navigate the evolving e-commerce landscape.

(Time Stamps) -

In this episode of the Weekly Buzz by Helium 10, Shivali covers:

• 00:50 - Prelaunch Vine Reviews?
• 02:16 - Project X Casting Call
• 03:47 - Ads AI Video Generator
• 05:16 - Helium 10 New Feature Alert
• 08:33 - Temu & Shein Tariff Fallout
• 10:17 - Port Congestion Warning
• 11:18 - FBA Box Dimension Change
• 13:28 - TikTok Shop Japan
• 14:37 - TikTok US Buyer Found?
• 16:41 - Training Tip of The Week

This episode is another seller strategy masterclass. We'll discuss 10 unique strategies that most of your competitors are not using.

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Join us as we explore innovative seller strategies in the ever-evolving Amazon and TikTok Shop marketplace, with a special focus on leveraging Helium 10's exclusive tools. We'll uncover how understanding the history of products frequently bought together can open up new bundling opportunities and product lines. For instance, finding out that bat-shaped shower curtain hooks are often purchased with bat-shaped bath mats can spark ideas for unique product offerings. By tapping into these insights, sellers can enhance their advertising strategies and target customers more effectively, ultimately gaining a competitive edge in a crowded marketplace.

We'll also discuss the transformative power of Helium 10's features, like automated keyword harvesting and heat maps. These tools not only streamline the process of discovering new keywords but also help manage inventory challenges. By automating notifications for relevant keywords and illustrating how shipping times are affected by stock levels, sellers can save time and optimize their listings. This provides a competitive advantage, allowing sellers to focus on strategic growth rather than tedious tasks. Additionally, we'll touch on TikTok Shop fulfillment tips, exploring how to distribute inventory effectively and utilize Amazon's Multi-Channel Fulfillment for a seamless order processing experience. Lastly, let’s dive into the impact of influencer marketing and Amazon advertising on boosting brand reach and conversion rates. The Helium 10 influencer finder becomes an invaluable resource for identifying potential collaborators, while the widget provides insights into the most clicked products in search results. These tools, along with exclusive Amazon seller strategies, make Helium 10 an indispensable suite for optimizing business operations. By harnessing these resources, sellers can uncover opportunities that might be missed when relying solely on traditional methods, significantly reducing the time spent managing ad campaigns and positioning themselves for success. Listen in as we unpack these strategies and more, equipping you with the knowledge to thrive in the e-commerce world.

In episode 679 of the Serious Sellers Podcast, Bradley talks about:

• 00:00 - Unique Seller Strategies Masterclass
• 09:48 - Automated Keyword Harvesting and Heat Maps
• 12:15 - Automated Keyword Tracking for Competitors
• 15:44 - Amazon FBA Inventory Management Tips
• 19:06 - Amazon Data for Competitor Sales
• 24:34 - Easily Migrate and Track Keywords
• 25:54 - Influencer Marketing and Amazon Advertising
• 30:06 - Wooden Egg Holder Advertising Confusion
• 32:43 - Optimizing Amazon PPC Campaigns Manually
• 37:39 - Exclusive Amazon Seller Tools and Strategies
• 37:57 - Helium 10 Bid Suggestions for ACoS

In this episode, we talk with Alibaba’s US GM about powerful new AI tools, fast domestic sourcing, and how you can become a US-based supplier on Alibaba to reach global buyers.

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Join us as we sit down with Justin Liu, the General Manager for Alibaba.com in North America, to uncover some exciting new AI features on the Alibaba platform. Justin shares his journey from growing up in China and studying at Georgetown University to his experiences at Amazon, where he gained valuable insights into the needs of sellers. Now at Alibaba, he focuses on helping North American suppliers set up storefronts and list products to access a global network of retailers and distributors. This conversation highlights how Alibaba is not just a sourcing hub but a gateway for North American manufacturers to reach international markets, addressing common misconceptions about its services.

In another segment, we explore the challenges of managing tariffs and supply chain risks for sellers expanding their businesses on platforms like TikTok Shop. With Alibaba's vast network of suppliers from various regions, sellers can confidently navigate international trade. We emphasize the importance of risk management tools, such as Alibaba's trade assurance program, which safeguards transactions. Additionally, we introduce Accio, the world's first AI-supported sourcing platform that transforms product discovery through a conversational interface similar to ChatGPT. By integrating with B2B platforms like Alibaba, Accio is setting itself apart as an adaptive resource for sellers worldwide. Listen in as we unpack these strategies and tools that empower sellers to grow their E-commerce businesses.

In episode 678 of the Serious Sellers Podcast, Bradley and Justin discuss:

• 00:00 - Alibaba's AI Features and Supplier Opportunities
• 03:39 - Alibaba's Expansion in North America
• 06:36 - Changing Landscape of E-Commerce Market
• 13:08 - Account Managers and TikTok Shop Services
• 13:59 - Managing Tariffs and Supply Chain Risks
• 18:48 - Managing Risks in Global E-Commerce Sourcing
• 23:24 - AI-Supported Sourcing Platform for Sellers
• 23:46 - AI-Based Sourcing Tool

Walmart and Target announced competing Prime Day sales. There's a new AI tool to optimize your listings in Seller Central, and Amazon is waiving some MCF fees for Walmart orders. These and more buzzing news this week!

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► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Walmart, Target announce competing Prime Day sales https://www.retaildive.com/news/walmart-target-competing-amazon-prime-day-summer-sales-events/751328/ Amazon temporarily waives seller fee tied to Walmart orders https://www.supplychaindive.com/news/amazon-mcf-walmart-surcharge-waived/751236/ Amazon Seller Central: Update product listings with new Fix Recommendations tool https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNU5XTFdHUVNUUzNNN0Ja Amazon Seller Central: Ensure compliance documentation comes from compliant labs https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWE5LQVZaRjk3SkQ1NE41 Amazon Seller Central: Add or change price discounts in bulk with new template https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRldHV0JMUk5HWUJNS1VT Amazon Seller Central: Quality guidelines for promotions https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUVNMM1MzNzMyMzQ2SDVM Walmart testing ‘dark stores’ to fill online orders, according to report https://chainstoreage.com/walmart-testing-dark-stores-fill-online-orders-according-report

Wrap up the week with us as we share insights and highlights buzzing through the e-commerce world, preparing you for the upcoming trends and discussions.

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 00:54 - Big Box vs Amazon
• 02:22 - Training Tip: Index Checker
• 05:53 - Waived MCF Fees
• 07:22 - New AI Listing Tool
• 08:16 - New Compliance Req
• 09:22 - Helium 10 New Feature Alerts
• 16:25 - New Buk Template
• 17:19 - Promotions Guidelines
• 19:16 - Walmart Dark Stores

In this episode, let’s learn how to advertise on TikTok Shop, choose the right creator commission, and convert your Amazon listings to TikTok Shop in seconds.

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

What if TikTok Shop could be the next big thing for your e-commerce business? Paul Harvey of Rankster, a seasoned expert in both Amazon and TikTok Shop, joins us to unravel the hidden potential of TikTok Shop's dynamic platform for sellers looking to break new ground. Discover how Paul's transition from teaching to mastering e-commerce reveals insights into leveraging TikTok Shop's distinct marketplace, offering fresh opportunities for brands to thrive. We touch on the power of Helium 10's tools that simplify integrating your Amazon inventory with TikTok, streamlining your sales strategy across platforms.

For those eager to maximize their sales, understanding TikTok's unique environment is key. Not all products will shine here. While quirky and first-to-market items may capture the spotlight, more mundane offerings might fall short. We share intriguing success stories, like the unexpected popularity of premium sunflower seeds, underscoring the need for tailored strategies that resonate with TikTok's unique audience. Learn from common pitfalls as we discuss why some Amazon sellers struggle to replicate their success on TikTok without adapting their approach.

Finally, we tackle the art of optimizing ad campaigns on TikTok, highlighting the game-changing GMV Max ads that promise impressive returns. Paul shares the significance of forging strong affiliate partnerships, and how features like Helium 10's Influencer Finder tool can amplify your reach with the right creators. Whether you're a veteran Amazon seller or a newcomer, these insights equip you to harness TikTok Shop's potential, ensuring your business not only survives but thrives in this vibrant new landscape.

In episode 677 of the Serious Sellers Podcast, Bradley and Paul discuss:

• 00:01 - Mastering TikTok Shop for Amazon Sellers
• 01:40 - TikTok Shop Experience
• 06:14 - Aggregator Era Software Limitations
• 09:13 - Maximizing Sales on TikTok Shop
• 13:39 - Maximizing Sales Across Different Platforms
• 22:30 - Maximizing ROI With TikTok Ads
• 26:27 - GMV Max Delivery and ROI Optimization
• 31:51 - Fulfilling Orders Using FBA and TikTok
• 32:04 - Optimizing TikTok Sales and Fulfillment
• 37:40 - Maximizing ROI With GMV Max Ads
• 39:44 - TikTok Influencer Finder Tool for Sellers
• 41:28 - Creating AI-Powered Influencer Campaigns

On this TACoS Tuesday episode, Destaney Wishon shares expert Prime Day tips to help you target smarter, bid stronger, and maximize your ad spend during Amazon’s biggest sales event.

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► Free Amazon Seller Chrome Extension: https://h10.me/extension

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What if your Amazon Prime Day PPC strategy could skyrocket your sales like never before? Join us for an enlightening TACoS Tuesday session with Destaney Wishon, CEO of btr media, as she unveils the secrets to making the most of this bustling shopping event. As Prime Day continues to gain traction akin to a national holiday, Destaney shares unique insights into consumer behavior, comparing it with other major shopping events such as Black Friday. Tune in to understand how deal-seeking tendencies and burgeoning search intentions can be your golden ticket to optimizing ad performance and capturing a broad audience.

Together, we dissect the art and science of Amazon PPC campaigns. Destaney takes us through the intricacies of advanced keyword targeting, emphasizing the power of long-tail keywords that drive higher conversion rates due to their specific search intent. Discover how diversifying your approach with various match types can set you apart from the competition, enhancing both impressions and bid management. Avoid common pitfalls by learning the importance of not over-relying on core terms, and instead, optimize your campaigns through comprehensive keyword research. It's time to rethink your strategy and master the tools at your disposal to enhance your brand's visibility. For those looking to maximize advertising efficiency during high-traffic times like Prime Day, this episode serves as your roadmap. Destaney explains the benefits of both automatic and manual targeting, offering tips for effective campaign management using tools like Helium 10 Ads. From search term report analysis to strategic budget management, you'll gain actionable insights to refine your approach. Whether you're a seasoned seller or just starting out, this conversation is packed with expert advice to ensure your Amazon advertising strategy is primed for success.

In episode 676 of the Serious Sellers Podcast, Shivali and Destaney discuss:

• 00:00 - Maximizing Amazon Ads for Prime Day
• 03:34 - Prime Day's Impact on Amazon Customers
• 06:22 - Advanced Amazon PPC Keyword Targeting
• 09:18 - Customer Intent and Long Tail Keywords
• 12:08 - Maximizing Amazon Advertising Efficiency and Performance
• 19:11 - Amazon Search Query Performance Data
• 20:10 - Optimizing Amazon Advertising for Prime
• 22:49 - Optimizing Advertising for Prime Day
• 27:36 - Amazon PPC Strategy for Prime Day
• 27:58 - Advanced Prime Day Campaign Strategy
• 30:18 - Advanced Audience Targeting and Rule-Based Bidding
• 32:06 - Amazon Prime Day Advertising Strategies
• 35:25 - Customizing Budgets for Prime Wee