Her first big Amazon win should have ended when the pandemic did. Instead, it sparked a bold pivot, lean launches, AI image hacks, and a $1M fashion brand scaling fast now.

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

Shan Shan Fu joins Bradley in New York to share how she went from working in tech to building an e-commerce brand from scratch. She started selling stylish face masks on Amazon and Etsy during the pandemic, quickly gaining traction as demand surged. That early success gave her the confidence to pursue entrepreneurship full-time and showed her what was possible when she combined market timing with fast execution. When the face mask boom faded, Shanshan had to reinvent the business. She pivoted into women’s clothing accessories, especially tights and stockings, and used a volume-based launch strategy to find winning products. Instead of betting everything on one item, she launched multiple products at once, knowing only a percentage would succeed. That approach helped her grow Millennials in Motion into a high six-figure brand that is now on track for seven figures. Throughout the episode, Shan Shan explains how Helium 10 became central to her growth. She used Helium 10 tools like Cerebro, Keyword Tracker, Search Query Analyzer, Profits, and Ads to research products, track rankings, monitor profitability, and automate PPC decisions across more than 100 SKUs. She also shares how she manages a highly seasonal catalog, controls cash flow, and makes launch decisions with lean budgets. Another major theme is speed through AI. Shan Shan talks about using AI tools like Nano Banana to improve listing images and boost click-through rates, while also using ChatGPT to help create optimized listings at scale. Her story is a strong example of how sellers can adapt when markets change, use data to reduce risk, and build a real brand by staying flexible and moving quickly!

In episode 740 of the Serious Sellers Podcast, Bradley and Shan Shan discuss:

• 00:00 - Introduction
• 02:38 - Why She Started Selling During The Pandemic
• 03:01 - Launching Face Masks On Amazon And Etsy
• 06:06 - Pivoting Into Women’s Tights And Accessories
• 07:35 - Discovering Helium 10 And Researching New Products
• 09:11 - Why She Kept Her Day Job At First
• 10:35 - The Biggest Challenges In The Pivot To A New Product
• 12:16 - Revenue Growth And Marketplace Expansion
• 15:04 - Managing A Seasonal Brand On Amazon
• 16:12 - Finding Winning Products And Variations With Data
• 22:42 - Launching 33 Products In One Month With AI
• 30:41 - The Goal To Hit $1 Million And Beyond

From Project X to seven figures, and from clean snacking to Amazon UAE growth, two e-commerce sellers from Dubai share lessons on product research, branding, and scaling.

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

In this episode of the Serious Sellers Podcast, Bradley Sutton sits down in Dubai with two entrepreneurs building businesses in very different ways. Abdallah Hesham shares how he went from two failed Amazon products and thousands of dollars in losses to building a seven-figure brand inspired by Project X strategies. He explains how shifting away from basic low-review product hunting and toward deeper niche research, smarter validation, and stronger differentiation completely changed his results. Abdallah also breaks down the tactical side of his success, including how better listing images transformed a struggling product, why he believes sellers should chase winning categories instead of just winning products, and how he uses Helium 10 tools like Magnet, Cerebro, Index Checker, Keyword Tracker, and Listing Optimizer. He also shares a smart relaunch strategy for products coming back in stock, using pricing, coupons, exact-match campaigns, and lightning deals to rebuild momentum and recover rankings. Later, Bradley talks with Rashi Dewan, founder of Nothing Silly, a Dubai-based clean snack bar brand made with natural ingredients and no refined sugar, palm oil, or preservatives. Rashi shares how a personal passion for healthier eating turned into a business opportunity after she struggled to find truly clean snack bars on store shelves. From slow first-month sales on Shopify to steady growth on Amazon UAE and a new retail placement, her story highlights the power of conviction, branding, and persistence. Together, both guests show that whether you are building an Amazon brand or launching a food product from scratch, long-term success comes from spotting real demand, staying resilient through setbacks, and actually putting smart strategies into action. This episode is a reminder that success rarely starts with instant wins. Sometimes it begins with failed launches, slow first sales, tough lessons, and the willingness to keep refining. Whether you connect more with Abdallah Hesham’s Amazon comeback or Rashi Dewan’s passion-driven product journey, the takeaway is the same: real growth happens when you stop chasing shortcuts, trust the process, and execute with purpose.

(Time Stamps) -

In episode 739 of the Serious Sellers Podcast, Bradley, Abdallah, and Rashi discuss:

• 00:00 - Introduction
• 01:24 - How Project X Helped Spark A 7-Figure Product
• 04:43 - Why The First Two Product Launches Failed
• 06:06 - Finding The First Winning Product After Early Losses
• 07:19 - How Better Images Turned A Weak Launch Around
• 10:35 - Why Sellers Should Chase Winning Categories, Not Just Products
• 13:36 - Favorite Helium 10 Tools For Research And Optimization
• 16:16 - PPC And Relaunch Strategy After Going Out Of Stock
• 19:39 - Big Goals: Pilot License, New Brand, And Family Success
• 21:49 - How A Passion For Clean Eating Became A Snack Brand
• 24:43 - Launching On Amazon UAE And Building Steady Growth
• 29:17 - Final Lessons On Persistence, Product Research, And Taking Action

Sustainability became his unfair advantage on Amazon. A veteran textile designer reveals the data-first moves, fee-saving AWD shifts, and the tester story behind the explosive growth.

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

Isa is a Germany-born textile manufacturer who has spent decades in Turkey building his production capacities. After the post-pandemic market shift disrupted his B2B world, he made a bold move into selling direct on Amazon. His edge was clear from day one: sustainable materials, verifiable certifications, and total control over quality. Instead of launching what his factory could make, Isa used Helium 10 data to decide what his factory should make. With tools like Black Box, Cerebro, and Magnet, he identified a long-term gap in premium, sustainable blankets. That research led him into a surprising niche as well: certified organic blankets. The result was fast traction, including multiple products ranking strongly in Germany and climbing in the US. Isa shares that 2025 gross sales hit about $1.5M across Europe and the US, with plans to push toward $3M in 2026 and a longer-term goal of $5M. At the same time, he wants to keep the brand positioned as premium and controlled growth, based on production capacity and design standards. He is also expanding beyond Amazon into marketplaces like Otto in Germany, as well as Walmart, Wayfair, and eBay in the US. The episode does not dodge the challenges. Storage and fulfillment fees became an expensive lesson in 2025. Isa explains how switching to AWD in the US, keeping a backup 3PL option, and moving into Pan-EU with additional VAT registrations reshaped his 2026 strategy. He also credits packaging and presentation as key differentiators, treating the unboxing like a premium experience and building listings that balance compliance with strong visuals.

In episode 738 of the Serious Sellers Podcast, Bradley and Isa discuss:

• 00:00 – Introduction
• 01:23 – Isa Dal’s Backstory
• 02:39 – PhD Textile Manufacturer Spots A Gap In Sustainable Products
• 03:55 – Amazon Selling Timeline
• 05:19 – The Brands Behind His Success
• 07:35 – Growing Beyond Amazon
• 08:03 – Fulfillment Plan: FBA & AWD Infrastructure
• 08:29 – Going All In On Helium 10
• 10:29 – “Completely Data Driven” Product Selection
• 18:13 – Biggest 2025 Challenge
• 27:09 – Focusing on the Unboxing Experience & Main Image Insights

Two Dubai sellers reveal how they built seven-figure brands via duty-free, Amazon UAE, and quick commerce. Plus lessons for cold-chain fulfillment, PPC scaling, and expansion lessons.

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

Recording live from Worldef Dubai, Bradley Sutton sits down with two UAE-based ecommerce operators who built seven-figure businesses in very different ways. One through iconic local products and duty-free dominance, the other through acquiring and scaling an Amazon-first brand across markets. First up is Rami Rabia of Al Nassma Chocolates, a Dubai chocolate pioneer known for camel milk chocolate and giftable products. Rami breaks down the region’s offline-heavy reality (with duty-free as a major growth engine), why COVID forced rapid channel diversification, and how Amazon UAE’s cold-chain logistics solved the biggest hurdle in selling chocolate online: heat and product sensitivity. He also shares how he uses Helium 10 to track seasonal search behavior tied to Dubai’s nonstop calendar of holidays and gifting moments, plus his interest in TikTok Shop once it launches locally. Then Aslam Yousuf, founder of S2C, explains how he acquired an Amazon UAE brand (instead of starting from scratch), scaled it beyond $1M, and used “quick commerce” via Noon to accelerate growth. He dives into the systems behind scaling in competitive categories—brand positioning, packaging upgrades, content overhauls, marketplace expansion (India and KSA), and a hard-earned logistics lesson from choosing the wrong shipping partner. The episode wraps with his view on Helium 10’s impact and what it takes to build a regional winner that’s ready for bigger markets.

In episode 737 of the Serious Sellers Podcast, Bradley, Rami, and Aslam discuss:

• 00:00 – Seven-Figure Brands… on Amazon UAE (Live From Dubai)
• 00:55 – Meet Rami Rabia of Al Nassma Chocolates
• 01:17 – Camel Milk Chocolate Origin & Product Line Breakdown
• 02:10 – Online vs Offline Sales & Dubai Duty-Free Dominance
• 03:11 – COVID Forced Channel Diversification
• 04:41 – How Amazon UAE Solves Chocolate Fulfillment (Cold Chain)
• 05:48 – Helium 10 for Seasonal Keyword Demand in Dubai
• 08:48 – TikTok Virality & TikTok Shop Plans
• 09:38 – Meet Aslam Yousuf, Founder of S2C
• 13:42 – Acquisition to Brand Growth
• 14:21 – Noon Explained: 15-Minute “Quick Commerce”
• 24:19 – Biggest Mistake: Wrong Shipping Partner & Customs Nightmare

Corporate job by day, Kaffe Products by night. How Robert built an Amazon brand into Walmart shelves before he ever went all-in. Get all his strategies in this episode!

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

Robert Gomez from Kaffe Products is the definition of “build it while you’re still employed.” He started selling online back in 2012 (including an early mistake that got him banned), then worked his way back into Amazon the right way and launched Kaffe Products in mid-2019. The wild part is he scaled the brand while holding down a full-time corporate career, finishing as a senior finance manager at Microsoft. He didn’t go all-in until early 2023, and by then, Kaffe already had nearly 15 employees and real momentum. In this episode, Robert breaks down why he chose the coffee niche and how he positioned Kaffe differently. Instead of competing with endless coffee bean brands, he focused on the accessory ecosystem: grinders, frothers, tools, storage, mugs, and the full coffee-making process. His very first product, a sleek coffee grinder, became a long-term winner with massive review volume online and eventually turned into his first product placed in Walmart stores nationwide. Along the way, he shares how keyword research changed his thinking, including discovering meaningful Spanish search volume on Amazon.com, and why tools like Helium 10 helped his team move faster, defend against competitors, and save serious time. The biggest lesson is that omnichannel isn’t optional anymore; it’s leverage. Robert was thinking beyond Amazon from day one, even landing a major retail-style purchase before the product officially launched online. He explains how being “everywhere” (Amazon, Walmart.com, TikTok Shop, wholesale, and more) helps customers find you where they already shop and makes retail buyers take you seriously. He also gets real about expensive mistakes (like a $30K influencer spend that didn’t move the needle), then flips to unexpected wins like niche channels that generated hundreds of thousands in profit-heavy Q4 sales. If you want a playbook for going from Amazon to omnichannel to big-box shelves, this one is packed.

In episode 736 of the Serious Sellers Podcast, Bradley and Robert discuss:

• 00:00 - Building A Multi-Million Amazon Brand While Working Full-Time
• 00:44 - Meet Robert: Selling Since 2012 & Launching Kaffe Products In 2019
• 01:40 - Microsoft Career & Why He Didn’t Quit Until Early 2023
• 02:58 - Why Coffee: From Planners To Home & Kitchen Opportunity
• 03:56 - The Real Angle of His Business
• 05:08 - First Product To Now In Every Walmart Store
• 07:02 - How Helium 10 Fueled His Business
• 08:10 - Keyword Surprise: Spanish Searches On Amazon.com
• 11:36 - Omnichannel From Day One
• 16:13 - Kaffe’s TikTok Shop Strategy
• 17:38 - Biggest Mistakes He’s Made
• 19:35 - Surprise Wins of Kaffe
• 24:45 - What’s Next for Kaffe

7-figures on Amazon…while working full-time and spending 5 hours/week? Our guest breaks down his TikTok-to-Amazon product strategy, Helium 10 moves, and Q4 playbook.

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

How do you build a 7-figure Amazon brand without quitting your day job or hiring a team? In this episode, Bradley sits down with Jason Ross from Puproar, a longtime listener turned first-time guest, who hit seven figures while working full-time and spending roughly five hours a week on the business. Jason shares the real origin story: he didn’t start with a perfect product; his first launch (pickleball paddles) fizzled fast. But while that was happening, a dog toy idea started gaining traction, so he cut the loser and went all-in on pets. His unfair advantage is his product strategy: watch what’s trending for humans, then build the pet version and design every product with virality in mind so it performs naturally on TikTok and with affiliates. You’ll also hear how Jason runs an ultra-lean operation: using Helium 10 tools like Profits to track margins daily, leveraging Search Query Analyzer to find high-converting terms (and attributing six figures in extra revenue to that data), protecting the brand with Amazon Transparency, and navigating seasonal challenges like Q4 inventory and Amazon capacity limits. If you want a blueprint for scaling without building a huge team, this one delivers.

In episode 734 of the Serious Sellers Podcast, Bradley and Jason discuss:

• 00:00 – Introduction
• 00:21 – 7-Figure Amazon Business In 5 Hours Per Week (No Employees)
• 03:30 – How He Discovered E-Commerce (And Why He Delayed Starting)
• 04:01 – First Launch In 2023 And Why Pickleball Paddles Failed
• 05:10 – The Pivot: Dog Toy Idea Takes Off, And He Commits To A Pet Brand
• 06:11 – 2025 Results: Seven Figures With Over 90% On Amazon
• 07:04 – Puproar Strategy: Human Trends Turned Into Pet Products
• 08:32 – TikTok Virality: Hero Product And Millions Of Views
• 10:01 – Still Working A Full-Time Job While Using An Ad Agency
• 12:28 – Favorite Helium 10 Tool: Profits And Margin Targets
• 16:57 – Using Search Query Analyzer And Attributing Six Figures To Keyword Data
• 23:58 – TikTok Shop Playbook: Affiliates And GMV Max Ads
• 27:54 – Counterfeits And Amazon Transparency ($0.05 Per Unit)
• 30:54 – Seasonal Inventory And Bidding For Amazon Capacity
• 37:03 – 2026 Goal: Flat Revenue, Higher Profit (Efficiency Focus)

Learn Elizabeth’s data-driven go-to-market framework for Amazon launches: how to define your true market, use customer insights, leverage AMC overlap reports, and plan ads with confidence.

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

Elizabeth Rivas returns with a behind-the-scenes look at how brands that sell millions (and even tens of millions) actually approach Amazon growth. Instead of relying on gut feel or “big keyword volume,” she explains how modern go-to-market has shifted to a question-driven approach, starting with what you need to know and using data to answer it clearly enough that even senior leadership can buy in. A huge part of her edge is what she calls “storytelling data”: turning overwhelming reports into decisions. What to launch, how to position it, and what messaging will actually resonate. She also breaks down how customer reviews (and real customer language) can uncover product development wins, copywriting angles, and creative direction, so your listing speaks the way shoppers speak. From there, Elizabeth walks through a practical launch workflow: validate demand with keywords, then use tools like Helium 10’s Market Tracker 360 tool to narrow a massive category into your real market—your price tier, your feature set, and your true peer ASINs. Finally, she dives into how AMC (Amazon Marketing Cloud) overlap reports and advertising intel can sharpen everything from targeting and creative to retargeting strategy and launch structure—plus what smaller-budget sellers can do right now to apply the same principles and win.

In episode 733 of the Serious Sellers Podcast, Bradley and Elizabeth discuss:

• 00:00 - Introduction
• 02:02 - Elizabeth’s Backstory
• 04:00 - How She Entered Amazon (2017)
• 06:40 - Her Superpower: Storytelling Data
• 09:02 - Better GTM Than Gut & Keywords
• 10:35 - Review Insights For Copy & Product
• 13:00 - 5-Step Go-To-Market Framework for Amazon Brands
• 15:22 - Define Your True Market
• 21:47 - AMC Overlap Reports Explained
• 26:00 - Launch Ads: Week-One Structure
• 31:49 - Low Budget: Test & Document