I suck at selling.

Marketing too.

I don’t try to convince anyone to make a purchase.

I overdeliver on workshops to the point that people don’t need to work with me in The Accelerator.

I actively tell people they have everything they require and they just need to implement what they already know.

I don’t hide the price behind a sales call disguised as a ‘strategy call.’

I don’t ‘handle’ objections.

I don’t make big claims to tip over those on the fence.

And I certainly don’t poke at people’s pain to make them question themselves and see me as their savior.

By industry standards, I’m doing more things wrong than right.

I’m regularly told that my approach is costing me a lot of money.

Yet, the business continues to grow exponentially…

Did I mention that the whole thing feels ridiculously chill?

And I get to help + hang out with people I ACTUALLY enjoy spending time with anyway in The Accelerator?

This is not the result of a carefully crafted set of sales ‘strategies’.

I don’t follow a script or a process.

There is no 4 step methodology.

That’s the paradox - it’s the absence of those things that has created all my success.

Do you want to know my super secret unfair advantage?

I actually care.

It’s not as cool as having a magic funnel that produces an instant flood of clients…

But to me - the heart is the key to the most fun, profitable AND fulfilling business.

For the first time on an Accelerator call I unpacked my philosophy on selling with love.

It was a beautiful conversation with one of our new members, Joe.

He’s a special guy and a really deep thinker and we went deep into the energetics of building a business with an open heart.

I clipped the convo for you to listen in.

Do comment if something speaks to you in this.

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If you want to work with me privately in The Accelerator to build a lean, efficient $1m/year profit biz that requires less than 20 hrs/week to maintain (with minimal or no team). DM me “Accelerator” on instagram at ani.manian get the details.