In this episode of Selling on Giants, we chat with David Wachs, founder of Handwrytten, about using handwritten notes to boost customer loyalty and retention. David, a serial entrepreneur, has transformed customer engagement by automating personalized notes at scale. His journey includes founding Cellit, a mobile marketing platform, and now with Handwrytten, he's bringing back the personal touch in eCommerce.

Key Takeaways:

• Handwritten notes create memorable, personalized experiences that boost customer retention and loyalty. They help brands stand out in a crowded eCommerce space.
• Automated systems like Shopify allow businesses to send handwritten notes for key milestones, such as purchases or anniversaries.
• Best practices suggest sending 2-3 notes per year to maintain impact, with notes often leading to higher coupon redemption rates.
• Retaining customers through personalized touches is more cost-effective than acquiring new ones through ads or SEO.
• Avoid mistakes like overly promotional messages, testing with small samples, or generic notes. Genuine gratitude is key.

Tracking the success of handwritten notes can be done through methods like QR codes and A/B testing, with successful campaigns often leading to higher customer engagement and retention.

David's insights offer a valuable strategy for businesses looking to strengthen relationships and stand out in eCommerce.

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In this episode of Selling on Giants, host Will interviews Sebastian Hertz, co-founder of Zignify Global Product Sourcing. Sebastian shares his extensive experience in electrical engineering, industrial automation, and product sourcing, offering valuable insights on optimizing cost and managing supplier relationships in eCommerce.

Additionally, Sebastian recounts his incredible journey traveling 38,000 kilometers across Asia and Europe on a motorcycle with his wife, Yulia, while raising funds for charity. We discuss the evolution of his Amazon business and how Sebastian's experiences in Asia shaped his approach to sourcing and building eCommerce strategies. Key topics include the importance of negotiation, building strong supplier relationships, and the impact of cost optimization on profitability.

Key Takeaways:

1. Supplier Relationship Management: Building strong, ethical relationships with suppliers is essential. Treat suppliers with respect and offer realistic, long-term incentives. Regular communication and occasional visits help establish trust and ensure quality control.
2. Cost Optimization: Consistently resourcing products and seeking competitive quotes from alternative markets can significantly reduce production costs. Sebastian emphasizes that even small savings per unit can translate into substantial financial gains, especially for large-scale orders.
3. Persistence and Patience: Success in product sourcing requires patience. Whether you are sourcing new products or renegotiating terms with suppliers, it often takes multiple quotations and calls to find the right deal. Persistence and a long-term approach are crucial for effective sourcing and cost savings.

For more insights from Sebastian, visit the Zignify website and connect with Sebastian Herz on LinkedIn.

Thank you for tuning in, and we hope you found this episode insightful and full of actionable strategies to help scale your eCommerce business. Don't forget to leave us a review and let us know how we're doing. Keep scaling!

In this episode, John shares invaluable insights into the importance of diversifying advertising strategies for Amazon and eCommerce brands. His deep expertise in navigating paid ads, along with his practical approach to overcoming suspension issues and maximizing ad performance, makes this discussion particularly relevant for any business looking to expand its reach and mitigate risks.
John Horn is the CEO of StubGroup, a leading digital advertising agency recognized as a Premier Google Partner. With a reputation for being in the top 1% of Google Partners globally for performance and customer care, John has built a formidable career in digital marketing.

Key Takeaways from the Podcast:

1. The Importance of Diversification:
   • Beyond Amazon: While Amazon is a powerful platform, relying solely on it can be risky. John emphasizes the need to diversify advertising efforts to reduce dependency on a single platform, opening up additional revenue streams and increasing overall business resilience.
   • Owning Customer Relationships: By expanding beyond Amazon, brands can have greater control over customer relationships, enhancing retention and creating a unique customer experience. This can include offering gift wrapping, coupons, loyalty programs, and more, ultimately increasing customer lifetime value (LTV).
2. Effective Strategies for Diversification:
   • Tactics for Boosting Average Order Value (AOV) and LTV: John suggests practical strategies like upselling, cross-selling, and using subscription models to boost AOV and LTV. He highlights tools like Stay.ai, which can tailor promotions on Shopify websites, as effective ways to personalize customer experiences.
   • Starting with Google Ads: For brands looking to grow beyond Amazon, John recommends starting with Google Shopping campaigns and text ads. He advises beginning with best-selling products and setting clear success metrics to ensure profitability.
3. Common Mistakes to Avoid:
   • Conversion Tracking: One of the most common pitfalls is not having accurate conversion tracking. John stresses the importance of proper tracking to understand what aspects of campaigns are driving the best Return on Ad Spend (ROAS).
   • Performance Max Campaigns: While these campaigns can be powerful, they need to be structured correctly, with a focus on good data and product feed information. John also notes the importance of balancing these campaigns with Google Shopping data to optimize performance.
4. Emerging Trends in Advertising:
   • Social Commerce and Video Marketing: John highlights the growing significance of social commerce on platforms like TikTok, Facebook, and Instagram, as well as the power of video marketing on YouTube. These channels are increasingly important for reaching new audiences and driving conversions.
   • Efficiency in eCommerce: With the increasing difficulty of eCommerce, John advises businesses to operate more leanly, focusing on efficient marketing strategies that maximize margins and reduce costs.

For more insights from John Horn, visit StubGroup website and connect with John on LinkedIn.

Thank you for tuning in, and we hope you found this episode insightful and full of actionable strategies to help scale your eCommerce business. Don't forget to leave us a review and let us know how we're doing. Keep scaling!