“It is not hunting culture. It is not personal protection culture. It is not safety culture. It is killing culture.” - Nicole Hockley

Every day in America, 12 children die from gun violence, and another 32 are injured. These alarming statistics are fueled by exploitative marketing by gun manufacturers, who increasingly target children and men through video games, social media, and other channels. The ripple effect of U.S. gun culture and powerful lobbying groups reaches far beyond its borders, influencing policies and fueling gun violence globally, particularly through firearm trafficking.

In this episode, we expose the troubling strategies used by the gun industry to promote firearms to young people. We hear from leading experts involved in legal cases and gun control advocacy, including a mother who tragically lost her child in a school shooting. We also explore potential advocacy and regulatory solutions to curb harmful marketing practices, and consider lessons from countries like Brazil, with regard to efforts in curbing gun acquisition and exploitative gun industry marketing through strategic litigation and public policy reforms.

Our guests are:

• Jonathan Lowy - Founder & President, Global Action on Gun Violence

• Natália Pollachi - Project Manager, Instituto Sou da Paz

• Nicole Hockley - co-founder and co-CEO of Sandy Hook Promise

Your hosts are:

• Dean Peacock, Project Director of the Women's International League for Peace and Freedom's initiative on men and militarism

• Tessa Cerisier, Human Rights Programme Senior Advisor at WILPF

Mobilising Men for Feminist Peace is a podcast from WILPF, the Women’s International League for Peace and Freedom, in which we uncover the transformative power of feminist peace and explore how men can be active proponents of achieving gender equality and peace.

For more resources and information, visit wilpf.org and the Mobilising Men for Feminist Peace project page here.