Secret Sauce - The Restaurant Marketing Podcast

By: James Eling |Restaurant Marketing Strategy and Tactics
  • Summary

  • We discover the ingredients of your Restaurant's secret sauce. SEO, Facebook, Twitter, emails, coupons, yield utilization, USPs, Menu engineering, direct mail, partnerships - there are many ingredients for creating your Secret Sauce and with the right Secret Sauce you can find more customers and turn them into repeat customers. We deconstruct the recipes, so you can increase increase turnover, increase profit and maybe decrease the amount of time you spend working in your Restaurant.
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Episodes
  • 169 - 7 most common Restaurant Marketing mistakes (Take 2!)
    Jul 28 2023

    This restaurant marketing podcast looks at the 7 most common mistakes Restaurant owners and their marketers make.  Many are easy to avoid so have a listen and learn what you can do to increase your chances of finding new customers and turning them into repeat customers!

    Are you making these restaurant marketing mistakes?  The restaurant industry is tougher than ever, so you need to be bringing your A game to every part of the Restaurant game to increase Restaurant Profitability.

    You don't want to have the best restaurant that no one has ever heard of!

    Don't forget to check out our free  Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15-minute no-obligation chat with one of our team and get some ideas on how to find more customers.

    Check out the Secret Sauce podcast shownotes for more information on this episode.

     

    **Apologies - due to an error with our hosting provider, the wrong episode was uploaded last week.  This (hopefully) is the correct one!

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    31 mins
  • 168 - Restaurant Marketing Trends for 2023 Part III
    Mar 9 2023

    We look at the big Restaurant Marketing Trends in 2023 and how you can use them to increase profitability in your Restaurant.

    • How will AI change the Restaurant Industry - this will make a big difference for some Restaurants.
    • Lastly, pricing.  This will be make or break for some Restaurants so you need to get it right.  We discuss the changes occurring and how you should think about the problem.

    All this and more to give you ideas on how to increase the profitability in your Restaurant this year.

     

    2022 was a tough year for a lot of Restaurants, and 2023 may be tougher, but there are a lot of opportunities, especially with changing consumer preferences.  

    Have a listen and see how these trends will affect your Restaurant.

    Don't forget to check out our free  Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15-minute no-obligation chat with one of our team and get some ideas on how to find more customers.

    Check out the Secret Sauce podcast shownotes for more information on this episode.

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    34 mins
  • 167 - Restaurant Trends 2023 for Restaurant Profitability
    Feb 17 2023

    We look at the big Restaurant Trends in 2023 and how you can use them to increase profitability in your Restaurant.

    We discuss - 

    How smart Restaurants will be addressing labor shortages - a couple of really interesting ways to optimize your labor.

    Targeting customer demographics to improve marketing success and profitability.

    Restaurant micro niching.

    All this and more to give you ideas on how to increase the profitability in your Restaurant this year.

     

    2022 was a tough year for a lot of Restaurants, and 2023 may be tougher, but there are a lot of opportunities, especially with changing consumer preferences.  

    Have a listen and see how these trends will affect your Restaurant.

    Don't forget to check out our free  Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15-minute no-obligation chat with one of our team and get some ideas on how to find more customers.

    Check out the Secret Sauce podcast shownotes for more information on this episode.

    Show More Show Less
    29 mins

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