In this episode of the Schulering in Hub podcast, host Mauricio Schuler speaks with hospitality copywriting expert Maria Corpas about the practical use of AI in the hospitality industry.

Maria shares her insights on how tools like ChatGPT can help hoteliers:

→ improve their marketing,

→ streamline content creation,

→ and respond effectively to guest reviews.

The conversation covers the importance of detailed prompts, avoiding common copywriting mistakes, and the evolving role of AI in enhancing creativity and efficiency.

Tune in to learn how AI can be an asset in building stronger connections with your guests and refining your brand’s messaging.

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In this episode, we explore the real reasons why many hotel General Managers hesitate when it comes to adopting new technology.

Our guest, Custodio Barreiros, shares his insights from decades of experience in both operations and tech consultancy, offering practical advice for overcoming these challenges.

This one is for the hotelier struggling with tech decisions,

the hospitality tech providers who do not understand what it takes to get into the industry,

or just curious about the behind-the-scenes dynamics of hotel management.

This conversation offers perspectives you won’t want to miss.

Listeners will learn:

• How fear drives tech hesitation in hotels.
• Practical steps to evaluate and implement the right technology for your property.
• The hidden costs of hotel tech that often go overlooked.

If you like this episode, please consider sharing it with your colleagues, and subscribe to our show on Spotify, Apple Podcasts, YouTube, or your favorite podcast player.

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This podcast will stir the Czech market.

In this episode of the Schulering Hub podcast, we explore the challenges and opportunities within the Czech hotel market with hospitality consultant Martina Lazarova, a seasoned hospitality consultant who has faced—and conquered—many of the same challenges independent hoteliers deal with today.

Martina shares practical insights on improving business performance in a competitive market, while revealing the unique difficulties she encountered as a woman in the industry.

Her no-nonsense approach sheds light on the mistakes many make— especially when it comes to pricing strategies —and offers a clear path toward unlocking your hotel’s potential in an evolving post-COVID landscape.

Whether you're concerned about low ADRs, struggling to attract and retain talent, or simply considering the complexities of the Czech market, this episode will leave you both inspired and ready to take action.

Discover what it takes to thrive in hospitality among the growing competition, and why some hotels are left behind.

Key Points:

• The biggest mistake hotels make when it comes to pricing and how to fix it.
• How the Czech market compares to other European countries and why Prague’s ADR is so low.
• The untapped potential of technology in Czech hotels and how to use it to your advantage.
• Martina’s take on the challenges women face in hospitality leadership and how she overcame them.
• Why culture and flexibility are key to retaining talent in an industry struggling to attract new employees.
• Martina’s perspective on the impact of Airbnb and short-term rentals on the Czech market and how hoteliers should respond.

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