In Scarcity Brain, Michael Easter dives into the human drive for more—exploring how our minds are wired to crave constant consumption, whether it’s stuff, social media, or comfort. He explains how the "scarcity mindset" pushes us to overconsume and sacrifice well-being in pursuit of temporary satisfaction. In this conversation, Michael shares practical methods to rewire our instincts, resist the pull of convenience, and adopt habits that enrich rather than deplete. This episode challenges listeners to reconsider modern habits and take small steps toward embracing discomfort for lasting fulfillment. ROULEUR To get 10% off your ticket to Rouleur Live just go to www.rouleur.cc/live and use code ROADMAN10 to get 10% off! WHOOP Your health underpins EVERYTHING you do in life, and WHOOP helps you understand and proactively improve it through 24/7 monitoring. Go to join.whoop.com/Roadman to get a free month’s WHOOP membership on me! ROUVY ROUVY replicates terrain, gradients, and resistance, giving you the most authentic indoor cycling experience possible. Explore, train, and ride with ROUVY—visit ROUVY.com to start your adventure today! And to get one month FREE use code Roadman1m 4iiii Powermeter The PRECISION 3+ Powermeter from 4iiii is a compact yet powerful unit & is packed with features that set it apart, including integration with Apple’s Find My network PLUS It's got up to 800 hours of battery life.Learn more by visiting 4iiii.com HUEL You can order Huel Ready To Drink directly to your home, go to huel.com/roadman LeCol For amazing cycling kit go check out LeCol at www.lecol.cc Use code roadman20 to get 20% off your LeCol order The heart beat of our community & best place to reach me is Twitter...