Soil isn't sexy. Even Martha Stewart, in her new commercial for organic soil from Miracle Grow, is out stumping for soil, calling herself a 'dirt nerd.' Good for you, Martha. But while Martha is making our backyard soil healthier, we need to think about making the food that grows our food healthier.
Soil has a microbiome. And here's one for trivia night: there are more soil microorganisms in a teaspoon of healthy soil than there are people on the Earth. Sadly, our soil is dying; it's a non-renewable resource, and healthy, well-managed soil can take carbon out of the atmosphere.
Meet Kathryn Radovan, Co-founder and Senior vice president of business operations at Terra Vera. Terra Vera created an amino acid that uses nature to treat and fertilize soils. Terra Vera is a first-of-its-kind agriculture technology company using an amino acid platform to prevent crop loss and safely improve crop quality. Let's not forget about the bees. Their new company, ApiVera, is going to help commercial beekeepers in so many ways—and if the bees are healthy and happy, so are our crops!
Kathryn talks about the importance of creating sustainable agriculture, how the best discoveries can lead to a new way of thinking, and how her time growing up around the wetlands of Florida changed her perspective on the world.
Check out their upcoming crowdfunding campaign to help the bees: Indiegogo Pre-Launch (Coming soon!)
ApiVera by Terra Vera
Twitter: @terraveratweets
Instagram: @tryterravera
LinkedIn: @terravera
ApiVera Social Media:
Instagram: @ApiVera
Facebook: @ApiVera
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Tiny Little Victories is a Storyology production.
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Created, produced and hosted by Jennifer Kite-Powell
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