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Uncover the secret to turning your content marketing efforts into a self-sustaining powerhouse with the flywheel effect. Imagine your efforts as a giant wheel that, at first, demands every ounce of your strength to nudge it forward. But with persistence, those small pushes accumulate momentum and, eventually, the wheel spins with minimal effort on your part. In this episode of "SEO is Not That Hard," I, Edd Dawson, delve into the mechanics of this powerful concept, inspired by Jim Collins' book "Good to Great," and how it can be the key to unlocking exponential growth in your SEO and content marketing pursuits.

Join me as I share insights from two decades of navigating the digital landscape, illustrating the journey from those early days of feeling like your content is met with silence to the rewarding phase where traffic and engagement pour in. Whether you're a beginner or a seasoned marketer seeking to power up your strategies, learn how consistent, small actions can eventually lead to self-propelling success. Hear from listener Michelle, whose intriguing question about the flywheel effect sparked this discussion, and leave with actionable tips to ensure your content keeps working for you long after those initial challenging phases.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

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Discover the secret sauce behind optimizing your content for search engines and master the art of aligning with search intent. Unravel the mystery of cosine similarity, a powerful mathematical tool, and learn how it transforms text into vectors to measure the relationship between your content and user queries. Join me, Ed Dawson, as I guide you through a library analogy to shed light on how this technique helps search engines like Google determine relevance, giving you the edge to boost your search rankings. With a focus on vector space models, you'll gain insights into how search engines evaluate web pages and how you can leverage this knowledge to enhance your SEO strategies.

Transform your content creation approach by leveraging cosine similarity. Explore practical strategies that help refine keyword relevance and align with user intent, ensuring your content hits the mark every time. From content gap analysis to strategic clustering, learn how to identify missing topics, reduce topic cannibalization, and optimize site architecture to maximize unique page value. Embrace the power of semantic richness and regular audits to maintain high-quality content that avoids the pitfalls of keyword stuffing and duplicate content. Whether you’re looking to enrich the value of a smoothie recipe or improve overall SEO performance, these actionable insights will empower your content-query alignment like never before.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

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Ever wondered why some people readily agree to do favors, even when it's inconvenient? Unlock the secrets to transforming your interactions with the power of psychology as we explore the surprising science behind asking for favors. Join me, Ed Dawson, as we dissect fascinating concepts like the "helper's high" and the Benjamin Franklin effect, showing you how these can be cleverly leveraged to enhance your personal and professional relationships. Discover how the seemingly simple act of pre-framing questions can dramatically increase the likelihood of getting a favorable response, and learn how to align someone's self-perception with your request for maximum impact.

This episode of "SEO is Not That Hard" is packed with actionable insights and practical examples, from organizing community events to everyday scenarios that benefit from a psychological edge. Whether you're looking to build stronger connections or encourage action, these strategies offer a fresh perspective on the age-old art of asking for favors. Tune in and get ready to transform how you approach your favor-asking endeavors, making it not just a request but an opportunity for connection and cooperation.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Twitter @channel5

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

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Are traditional search engines becoming obsolete in the face of AI advancements? Join me, Edd Dawson, as we uncover the transformative potential of OpenAI's SearchGPT, a groundbreaking tool that merges the worlds of search engines and digital assistants. Discover how this AI marvel offers a conversational approach to information retrieval, setting a new standard by seamlessly delivering direct responses rather than a mere list of links. With its real-time browsing capabilities, SearchGPT taps into Bing's robust live index to keep you informed with the latest data and current events. While it introduces novel features like relevancy and credibility, it also sparks curiosity about its influence on SEO practices and how it challenges Google's dominance.

In our thought-provoking discussion, we ponder the future of SEO in light of SearchGPT's innovations and the changing dynamics of the consumer search landscape. Despite its advanced capabilities, SearchGPT remains a niche player, raising questions about monetization models compared to Google's ad-reliant approach. We explore how traditional SEO practices still stand strong, yet face new challenges with the rise of AI-generated search results. Tune in for an enlightening conversation that examines the ripple effects of AI in search technology, and gain insights into the evolving strategies businesses might need to adopt in this new era of digital discovery.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Twitter @channel5

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

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Access all your Search Console Data, for FREE here: https://myconsoledata.com

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Twitter @channel5

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

Send us a text

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

Send us a text

Can Google really differentiate between topics and keywords, or are we just repeating ourselves in the hopes of ranking higher? Join me, Edd Dawson, on "SEO is Not That Hard" as we tackle the ever-puzzling concept of keyword and topic cannibalization. Inspired by a recent conversation with my friend and Keywords People Use customer, Mark, we uncover how Google's understanding goes beyond mere word repetition to focus on the broader themes of your content. Through experiences from my own broadbandcouk site, I highlight why it's crucial to construct unique subtopics within your website, allowing each page to shine with its own relevance and value.

This episode promises to equip you with practical strategies to refine your SEO approach, ensuring that your site is effectively structured around content pillars. By creating tailored content for specific audiences—like home broadband for gamers and students—we can prevent overlap and enhance user engagement. Discover how to maintain the distinctiveness of each page, avoiding pitfalls in keyword usage and making your site a more organized and authoritative source. Tune in to learn how to navigate the complexities of Google’s algorithm and keep your content from cannibalizing itself.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

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Link to the Free Knowledge Graph Search Tool - https://audits.com/tools/knowledge-graph-search

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/