• S3Ep03: Intro to Advertisig

  • Sep 5 2023
  • Length: 32 mins
  • Podcast

S3Ep03: Intro to Advertisig

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  • Summary

  • Having covered the cultural groundwork on which popular culture is built, we are finally now able to discuss advertising. Responsible for nearly 20% of the American economy, advertising is a huge presence in all of our lives. The first and more important rule of advertising is the one that you are probably not aware of: advertisements want to create a pre-cognitive link between acquiring their product and the resolution of some primitive emotion in your mind.

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.