• S3 EP5: Feeling Seen UK: How Diversity in Advertising Drives Business

  • Aug 12 2022
  • Length: 37 mins
  • Podcast

S3 EP5: Feeling Seen UK: How Diversity in Advertising Drives Business

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  • Summary

  • Enjoy this episode from our vaults. Season 4 starts mid-September. In today’s episode, we’re taking a long hard look at diversity in advertising and how translating the emotional response it evokes can bring advertising impact for good. In his new report, Feeling Seen, Jon Evans, chief marketing officer at System1 shared insights from a significant study on how people feel when they see themselves in advertising, and his findings just might surprise you. Listen in as he and John Roberts, chief strategy officer at Truth Collective, reveal the power of Feeling Seen.

    Key Takeaways:

    • Diversity done right is celebrated by all
    • The power of telling one story and telling it well
    • Walking the fine line of stereotypes
    • How being overly inclusive ends up shutting us all out
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Marketing Economics
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