• S2E11: Scott Taylor <> Perx Health: creating over 4000% more engagement in health self-management with tailored gamification

  • Oct 12 2023
  • Length: 50 mins
  • Podcast

S2E11: Scott Taylor <> Perx Health: creating over 4000% more engagement in health self-management with tailored gamification

  • Summary

  • Rolling on to episode 11, and joining us today is Scott Taylor, co-founder and CEO of Perx Health, a chronic condition management service that supports users in developing better habits and a lifetime of better health.

    Scott has an academic background in behavioural economics, with real-world interest in its application to motivation and positive health behaviour. He has a background in private equity investment in consumer, industrial and technology companies before he started Perx Health.

    In this episode, we explore:

    • Taking an empirical approach with game feature identification, design and implementation, plus validating them with academic research

    • Creating business models for health gamification services that align to the economic incentives for health systems and health insurers, impacting their bottom line, creates new revenues.

    • That’s there’s no ‘silver bullet’ game mechanic. It’s the tailoring of gamification features to create personalised motivation for every user, which can lead to industry-defining engagement and retention stats
    Show More Show Less
activate_samplebutton_t1

What listeners say about S2E11: Scott Taylor <> Perx Health: creating over 4000% more engagement in health self-management with tailored gamification

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.