• S2E10: Geoffrey Kretz ＜＞ Supporting 3 MILLION people to stop smoking with gamification

  • Sep 27 2023
  • Length: 36 mins
  • Podcast

S2E10: Geoffrey Kretz ＜＞ Supporting 3 MILLION people to stop smoking with gamification

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  • Summary

  • We’re at episode 10, and joining us is Geoffrey Kretz, co-founder and CEO of the Kwit app, a digital pocket coach based on cognitive Behaviour therapy to support people quit smoking for good, supporting more than 3 million people to date.

    He’s an entrepreneur, user experience guru, and development expert who’s previously worked for banks, biotech companies, and everything in between

    In this episode, we explore:

    • How lived experience and a personal motivation to stop smoking led to developing a highly successful gamified health app

    • The steps to the prescription of medical technology

    • And yet, the challenges of regulatory approval and future feature development within digital gamified health products
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