• S2 E1 | Product, Licensing & Consumer Muses - Robbie Sarton (Nick Auditore Represents)

  • Jan 29 2024
  • Length: 54 mins
  • Podcast

S2 E1 | Product, Licensing & Consumer Muses - Robbie Sarton (Nick Auditore Represents)

Listen for free

View show details

  • Summary

  • Send us a text

    Season 2 of That Sports Merch Podcast has arrived!

    In the first episode of S2, we talk to Robbie Sarton, Head of Product at Nick Auditore Represents. Robbie, based in Australia head up the product division of NAR, which holds the rights for the Mitchell & Ness brand (and others) for the ANZ market.

    We discuss the brand's rights management, product ideation and go to market strategies. You'll hear how NAR have scaled quickly and how they work with well-placed distribution channels and retailers to maximise the success of the brand.

    We touch on the impact of popular culture and how this is defining the modern consumer muse. You'll find out the impact of the Netflix series The Last Dance and the AIR movie on this heritage-inspired lifestyle brand.

    There's a couple of great anecdotes in there from Robbie too... oh, and hey, did we mention we have an official podcast sponsor? That's right! Welcome to Season 2

    In partnership with Streaker Sports, the official podcast sponsor of That Sports Merch Podcast . Check out www.streakersports.com and use code SPORTSMERCH15 for 15% off site-wide.

    Support the show

    Join our LinkedIn community by following our ThatSportsMerchPodcast page.

    Host: Lee Hyde
    Co-Host: Matt Hudson
    Show More Show Less
Show More Show Less

What listeners say about S2 E1 | Product, Licensing & Consumer Muses - Robbie Sarton (Nick Auditore Represents)

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com.au reviews

Amazon Reviews
No Reviews are Available
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.