• S2-06: Ads Are Temporary — but the Internet Is Forever

  • May 8 2024
  • Length: 14 mins
  • Podcast

S2-06: Ads Are Temporary — but the Internet Is Forever

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  • Summary

  • Culture Jumpers discusses a Chilean ad campaign that went viral on Twitter in March 2024 after originally airing over twenty years ago. Considered genius by many, the controversial ads caused a beef with George Lucas almost as big as the one between Kendrick Lamar and Drake.

    Episode Transcript

    Timestamps:

    (00:00:00) - Prologue

    (00:00:40) - Most Memorable Commercial - Mr. Owl

    (00:02:00) - Most Memorable Commercial - Whassup?

    (00:02:57) - The Cerveza Cristal Star Wars Campaign

    (00:06:53) - Ad Campaign Aftermath

    (00:09:03) - Why It’s Genius

    (00:11:11) - A New Life on the Internet

    (00:13:39) - Outtakes

    Listen to our Webby-nominated episode, “BIPOC Gamers, Animal Crossing, and the Mellowverse” from season one!

    References and Further Reading:

    1. Budweiser Whassup commercial. (29 Dec 2006). Youtube. Retrieved on 14 April 2024. https://www.youtube.com/watch?v=ikkg4NobV_w

    2. Cerveza Cristal Star Wars ad 1. (9 Jul 2009). YouTube. Retrieved on 14 April 2024. https://www.youtube.com/watch?v=5hfRjN3txdM

    3. Cerveza Cristal Star Wars ad 3. (9 Jul 2009). YouTube. Retrieved on 14 April 2024. https://www.youtube.com/watch?v=y06AxkJviRQ

    4. Cerveza Cristal Star Wars ad 5. (9 Jul 2009). YouTube. Retrieved on 14 April 2024. https://www.youtube.com/watch?v=rvI1bNfleFs

    5. Classic Tootsie Pop commercial — How Many Licks? (15 Aug 2012). YouTube. Retrieved on 14 April 2024. https://www.youtube.com/watch?v=O6rHeD5x2tI&pp=ygUXdG9vdHNpZSBwb3AgY29tbWVyY2lhbCA%3D

    6. Levy, Carly. (6 March 2024). “Turns Out George Lucas Wasn't A Fan Of Chile Putting Beer Ads In Star Wars Movies.” Cinema Blend. https://www.cinemablend.com/star-wars/george-lucas-wasnt-a-fan-chile-beer-ads-star-wars-movies

    7. Newbery, Charles. (7 July 2004). “OMD CHILE'S PRODUCT PLACEMENT COUP: Snags Cannes Grand Prix for beer client.” Ad Age. https://adage.com/article/madisonvine-news/omd-chile-s-product-placement-coup/40570

    8. Tide Super Bowl Commercials 2018 Compilation (4 Feb 2018) Youtube. Retrieved on 21 April 2024. https://youtu.be/7JfvCVJ_TNw?si=AnXf92UJiL6e_78R

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