In this episode, Sonny Sudaryana, Program Coordinator at KOMINFO, and Aditya Subiyakto, Co-Founder & COO at Ravenry, join forces to explore the pivotal role of Indonesia's Ministry of Communication and Information Technology in fostering the country's digital landscape. They discuss Indonesia's unique position in Southeast Asia, key demographic sectors, and emerging trends that shape the market.

The conversation covers crucial aspects of entering the Indonesian market, including the most attractive sectors for foreign startups, the impact of internet and mobile penetration on consumer behaviour, and the political and regulatory environment. Sonny and Aditya also share practical tips and debunk common myths about doing business in Indonesia.

Explore effective entry strategies into the Indonesian market with our exclusive 'Enter Indonesia Successfully' Series, a collaboration between BLOCK71 and Ravenry featured on mvp to MVP. Through this podcast, we aim to provide essential knowledge and strategies that empower companies to navigate and succeed in this dynamic market.

IN THIS EPISODE

(01:26): Kominfo’s background and role in foreign investments

(11:32): What makes Indonesia unique in SEA?

(15:20): Entering Indonesia

(18:20): Key demographic sectors in Indonesia

(26:11): Internet and mobile penetration

(33:37): Advantages for foreign startups

(34:56): Emerging trends & industries in Indonesia

(37:44): E-commerce vs physical Stores

(44:40): Political and regulatory impact

(48:26): Myths about Indonesia

(55:25): Tips for entering Indonesia

Sonny Sudaryana | Program Coordinator at KOMINFO

Sonny is the coordinator of ICT creativity empowerment at the Ministry of Communication and Information Technology, as part of the digital transformation priority program at the Ministry of Communications and Information Technology, his division runs flagship programs related to startup development in Indonesia, including 1000 startups and Indonesian startup studios.

Previously served as Head of E-Business Technology, he was involved in and drafted the Indonesian e-commerce roadmap and was one of the initiators and members of the special panel team to filter negative content blocking on the internet.

Aditya Subiyakto | Co-Founder & COO at Ravenry

Aditya Subiyakto is the founder of Ravenry, a market research company established in 2018, dedicated to assisting clients in assessing new market opportunities and benchmarking competitors. In addition to Ravenry, Aditya also co-founded Int Labs in 2017, an innovation consulting agency that has partnered with large corporations in the region, where he continues to serve as an active consultant.

Currently divides his time between Jakarta, Singapore, Bangkok, and Melbourne, Aditya was born and raised in Indonesia. He spent over 14 years in Australia, where he gained extensive experience in the banking and research sectors.

An accounting graduate and CPA holder, Aditya boasts over 15 years of diverse professional and entrepreneurial experience. He has collaborated with a broad spectrum of clients across various industries and regions, including financial services, telecommunications, consumer goods, government agencies, as well as startups and scale-ups. His various clientele includes notable names such as National Australia Bank, OCBC Bank, Starhub, NTT Japan, Gojek, Bosch, Panasonic, UNDP, and the Embassy of the Kingdom of the Netherlands.

Aditya is deeply passionate about fostering growth and collaborations in Southeast Asian nations, leveraging his expertise to make a significant impact in the region.

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