• S1E4 - Why AB testing isn't for everyone

  • Aug 28 2023
  • Length: 19 mins
  • Podcast

S1E4 - Why AB testing isn't for everyone

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  • Summary

  • Episode Notes

    A/B testing sparks some spicy debate among marketers. Is it the secret sauce or a weak sauce waste of time? In this ep, we've got quite the cage match lined up for you!

    In one corner we've got Bogdan, the head of marketing at Daypart.ai and He's got a "visceral reaction" against AB testing. With too little traffic and impatience, he thinks it often goes nowhere . In the other corner is Nick, VP of Digital at The Digital Ring. He's a hardcore testing stan who swears even tiny gains add up over time.

    They're gonna duke it out over whether you need big traffic and perfect patience to make testing work. Do quick changes just waste budgets? And are platforms like Facebook running shady "black box" experiments on the sly?

    Whose perspective do you vibe with more? Find out as we explore the gritty pros, cons, nuances and best practices around A/B testing.

    Whether you're a Stan or hater, you'll come away with a more balanced view. Now let's get ready to rumble! 🥊

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