Sustainability Stories Podcast: Green Collection with Global Hotel Alliance

How are global hotel chains embracing sustainability and community support? In this episode, we speak with Jelena Kezika, Global Director Strategy, Global Hotel Alliance (GHA), about their Green Collection initiative on the one-year anniversary since launch.

The Green Collection is a group of 200 hotels within the GHA Discovery loyalty program that are committed to protecting the environment and supporting local communities. We discuss what criteria hotels need to meet to be included in the Green Collection and how GHA is helping its member hotels to become more sustainable.

Listeners will learn about the significant positive impact the Green Collection has had over the past year, including a 10% collective reduction in carbon emissions by the participating hotels. Additionally, Jelena discusses the enhanced guest experiences, with members of GHA Discovery loyalty program choosing to pay more and stay longer at Green Collection hotels, reflecting a growing preference for eco-friendly accommodations.

Here are some of the key takeaways from the interview:

• The various sustainability initiatives implemented by GHA's member hotels.
• The measurable environmental benefits, such as the collective reduction in carbon emissions.
• The increasing consumer demand for sustainable travel options, evidenced by longer stays and higher spending at Green Collection hotels.

For anyone interested in sustainable travel and hospitality, this episode provides valuable insights and inspiration. Be sure to listen to the full episode and subscribe to the Sustainability Kiosk newsletter for more updates and information on green travel initiatives!

This episode is part of the podcast series "Hotel Sustainability Stories #BeyondCOP28," featuring sustainability stories from participating Green Collection hotels. Hosted by Radhika Arapally, this episode celebrates the one-year anniversary of the Green Collection hotels by Global Hotel Alliance, highlighting their journey and achievements in sustainability over the past year.