• S07E14 - Steering Clear of Shiny Object Syndrome

  • Jan 30 2024
  • Length: 11 mins
  • Podcast

S07E14 - Steering Clear of Shiny Object Syndrome

  • Summary

  • Summary

    In this episode, Chris Hanna discusses how to maintain focus in your content strategy and avoid the distractions of shiny object syndrome. He emphasizes defining core objectives and knowing your audience to guide your decision-making. Chris also highlights the need to set clear guidelines, prioritize quality over quantity, and be strategic with your time and resources. He advises regularly reviewing and adjusting your strategy to align with your objectives and audience needs. Finally, Chris encourages avoiding comparisons and fads to stay true to your brand strategy.

    Takeaways

    • Define your core objectives to guide your content strategy.
    • Know your audience and tailor your content to address their needs and interests.
    • Set clear guidelines to determine which opportunities are worth pursuing.
    • Prioritize quality over quantity to build a loyal audience and achieve your objectives.
    • Be strategic with your time and resources, avoiding unproven or new ventures.
    • Review and adjust your strategy to align with your objectives and audience needs.
    • Avoid comparisons and fads, and stay true to your brand strategy.

    Chapters

    00:00 Introduction: The Challenge of Shiny Object Syndrome
    00:59 Define Your Core Objectives
    01:56 Know Your Audience
    04:22 Set Clear Guidelines
    05:46 Prioritize Quality over Quantity
    06:40 Be Strategic with Your Time and Resources
    08:06 Review and Adjust Your Strategy
    08:22 Avoid Comparisons and Fads
    09:19 Conclusion: Maintaining Focus in Your Content Strategy

    For more information about Chris Hanna, visit https://chrishanna.ca

    If you want to batch-record video content and have our team schedule them on social media, remember that one day of working with us will set you up for months of consistent content. Visit https://allincontent.ca today to get started. Let's go all in together.

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