Summary

In this episode, Chris Hanna discusses the challenge of setting prices for products, services, and brands. He shares his three-tier approach to crafting offers: done by you, done with you, and done for you. Chris emphasizes the importance of understanding the value you provide and effectively communicating it to clients. He also provides a four-step process for valuing your services: calculating costs, researching market rates, considering experience and expertise, and aligning with client-perceived value. Chris highlights the importance of catering to different client needs and building a sustainable business.

Takeaways

• Setting prices for products, services, and brands can be challenging.
• Crafting offers three tiers (done by you, done with you, done for you), allows for flexibility, and caters to different client needs.
• Valuing your services involves calculating costs, researching market rates, considering experience and expertise, and aligning with client-perceived value.
• Communicating your worth requires highlighting benefits, showcasing testimonials and case studies, explaining your process, and offering customization.

Chapters

00:00 Introduction: The Challenge of Pricing
01:24 Understanding the Three Tiers of Service
04:12 Valuing Your Services
06:01 Communicating Your Worth
08:23 Crafting Offers for Different Tiers
09:47 Catering to Different Client Needs
10:17 Conclusion: Building a Sustainable Business

For more information about Chris Hanna, visit https://chrishanna.ca

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