• Running UEFA's TikTok Account

  • Aug 3 2021
  • Length: 34 mins
  • Podcast

Running UEFA's TikTok Account

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  • Summary

  • A brilliant new episode of PitchTALKS: Work in Sport Podcast IS OUT NOW!


    We've all seen the rise of TikTok over the last 18 months, its been a source of entertainment when everything else was paused, and as normality came slowly back, the real power of TikTok accelerated.


    We're seeing businesses of all backgrounds put a lot more time and attention to the latest digital phenomena to engage with new and existing audiences.


    Luke Gardner talks about his experiences of training and working as a video producer at Watford Football Club, and what his life now looks like becoming the producer for UEFA's TikTok channel, from being centre stage at the Euros, hopes for the upcoming European club competitions and finally, how you can kickstart a similar career.

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