If your leads are “bad” but you aren’t publishing solid organic content regularly, you're missing a key part of your marketing plan.

Why should complete strangers give you the time of day? They don’t know you, like you or trust you.

The solution: Use organic content to build trust before your conversation starts. Leads who have already seen your face, your business and your happy clients will be much more inclined to respond when you reach out and offer help. And when they need help, they’ll come to you first.

In this episode of "Run a Profitable Gym," gym owner and marketing expert Kieran O’Dwyer joins host Mike Warkentin to present a simple but incredibly effective four-post content cycle fitness entrepreneurs can use over and over to warm leads fast.

If you follow Kieran’s detailed instructions, you’ll build trust, earn better leads and dramatically improve conversion rates in the sales office.

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"The Golden Hour" by Chris Cooper

Gym Owners United

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0:43 - Are there bad leads?

5:32 - Great organic marketing

7:54 - Social-media content plan

19:29 - Content production and AI

24:08 - Next-level content

Want to get 30 new leads for your gym in 30 days without spending a dime on ads?

Today on “Run a Profitable Gym,” Chris Cooper walks you through 10 proven no-ad tactics for generating more leads—including selling by chat, making "5130 posts," actively generating client referrals and creating lead magnets.

Chris breaks down each tactic step by step, showing you how to use them to start more conversations, generate interest and bring in clients organically.

You might decide to try all 10 or go all-in on just one. The key is to take action, track your results and repeat what works.

If you’re a gym owner who’s tired of chasing after leads and coming up empty, tune in now and grab your free guide in Gym Owners United, using the link below.

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Gym Owners United

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01:13 - Sell by chat & 5130

04:08 - Generate referrals

09:38 - Old leads & former members

12:44 - Happy clients & lead magnets

15:33 - Host a seminar or event

Growing a gym from $800 to $25,000 per month doesn’t happen by accident.

Gym owner Ian Smith achieved this revenue increase by working with a Two-Brain mentor to refine key entrepreneurial skills.

In this episode of “Run a Profitable Gym,” Ian breaks down the five skills that fueled his gym’s growth: objective reflection, focus, tact, forward thinking and an abundance mindset.

Objective reflection has allowed him to make data-driven decisions instead of emotional ones, and focus has helped him eliminate distractions and dial in on the work that moves his business forward.

Practicing tact has empowered him to better handle tough conversations, and he’s used forward thinking to plan for long-term growth.

Finally, by adopting an abundance mindset, he’s become more confident in his gym’s ability to provide value to clients—and ensure they see that value.

Tune in to learn how to apply these skills and grow your gym.

Links

“The Golden Hour”

Gym Owners United

Book a Call

02:25 - Objective reflection

05:05 - Improving focus

09:10 - Tact and de-escalation

13:02 - Forward thinking

17:34 - Abundance mindset