In this engaging episode of Sales [UN]Training, Kelly Riggs welcomes special guest Robin Burr, a UK-based sales coach renowned for his expertise in the psychology of selling. The episode dives into the foundational principles of sales as a psychological process, emphasizing the role of influence and persuasion in shaping customer decisions. Robin shares his unique perspective as a “sales therapist,” discussing how emotional intelligence, curiosity, and asking the right questions are more critical than memorizing product details. Listeners will learn about Robin’s Perfect Discovery Call Framework and how understanding customer motivations can transform a salesperson’s approach, helping them join the top 4% of performers.

The conversation also explores the pitfalls of traditional sales training, which often overemphasizes product knowledge while neglecting the art of human connection. Robin and Kelly discuss how focusing on the “why” behind customer decisions can reveal invaluable insights, as well as the importance of personal development and ethical influence in achieving sales success. This episode is a must-listen for sales leaders and professionals looking to rewire their approach to training and strategy.

Find Robin Burr on LinkedIn to explore his groundbreaking tools and concepts, and stay tuned to hear his thoughts on the biggest mistakes sales leaders make in team development.

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Kelly Riggs is an author, speaker, and business consultant for executives and companies throughout the United States and Canada. He has written two books: 1-on-1 Management: What Every Great Manager Knows That You Don’t and Quit Whining and Start SELLING! A Step-by-Step Guide to a Hall of Fame Career in Sales.

Get more Kelly: www.BizLockerRoom.com.

Widely recognized as a powerful speaker and performance coach in the areas of sales, management leadership, and strategic planning, Kelly is a former sales executive, a two-time national Salesperson-of-the-Year, a business owner, and a member of the Forbes’ Coaches Council since 2019.

Music and Editing by Pod About It Productions @dougbranson