• Reversing 3 Brand Building Misconceptions, Aided by the Best Book On Brands Ever

  • Jan 29 2024
  • Length: 40 mins
  • Podcast

Reversing 3 Brand Building Misconceptions, Aided by the Best Book On Brands Ever

Listen for free

View show details

  • Summary

  • Summary

    In this episode, Tom and Preston discuss Chapter 10 from Kellogg on branding in a hyper-connected world. They explore the topics of insights, creative, and distribution in building strong brands through advertising strategy in the online age. They emphasize the importance of understanding consumer perceptions and aligning with their motivations. They also discuss the concept of virality and how content can be shared through different channels. The episode concludes with key takeaways for brand owners to implement in their own strategies.

    Chapters

    00:00 Introduction and Overview
    01:25 Insights: Understanding Consumer Perceptions
    05:09 Creative: Building Resonant and Unique Content
    20:59 Distribution: Leveraging Different Channels
    29:49 Conclusion and Key Takeaways
    Show More Show Less
Show More Show Less

What listeners say about Reversing 3 Brand Building Misconceptions, Aided by the Best Book On Brands Ever

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com.au reviews

Amazon Reviews
No Reviews are Available
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.