Research Revolutionaries Podcast

By: James 'JT' Turner
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  • Summary

  • Research Revolutionaries brings you insider access to the insights revolution happening right now. Hosted by globally recognized insights leader James 'JT' Turner, episodes feature forward-thinking research innovators.
    James 'JT' Turner
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Economics Marketing
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Episodes
  • 9:Survey Mobilization: Exploring WhatsApp in Emerging Markets

    9:Survey Mobilization: Exploring WhatsApp in Emerging Markets
    Nov 1 2024

    In this episode, we talk with Tim Treagus founder of Yazi and dive into the transformative role of WhatsApp and chat-based platforms in modern research. We explore the unique advantages of WhatsApp for consumer research in emerging markets, where accessibility, trust, and reach are crucial.

    Learn how WhatsApp’s native AI capabilities enable a 6x higher response rate, making it a powerful tool for collecting insights in hard-to-reach areas. We'll also cover the latest in privacy and security within WhatsApp, and how this trusted channel opens new doors for more inclusive and representative research.

    Thank you to our sponsors Delineate.
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    43 mins
  • 8: Experience is everything – challenging how marketers use research to evaluate their brands

    8: Experience is everything – challenging how marketers use research to evaluate their brands
    Jun 13 2024

    The old ways just aren’t cutting it anymore. Consumers expect a good experience from brands. No ifs and buts about it. So, how marketers use research to keep tabs on their brands needs to evolve with that expectation. But how?

    We discuss that on Episode 8 of Research Revolutionaries – live. Host James (JT) Turner is joined by Fiona Blades to discuss this important topic. Fiona is the Chief Experience Officer at MESH Experience. She founded MESH in 2006 to fill a gap in the market - to understand every interaction people have with brands – the whole customer experience. Join us for this live conversation to continue being part of the research revolution.


    Research Revolutionaries is brought to you by ⁠⁠⁠⁠⁠⁠⁠Delineate⁠⁠⁠⁠⁠⁠⁠, your real-time insights partner, helping you make smarter decisions quickly. Learn more: ⁠http://delineate.ai
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    44 mins
  • 7: What’s next in Research Technology?

    7: What’s next in Research Technology?
    May 22 2024

    On Episode 7, host James (JT) Turner chats with Mike Stevens, the founder of Insight Platforms, the leading online directory and learning and events site for modern research and insights.

    His consultancy, What Next Strategy & Planning, helps client teams, agencies, and tech firms develop skills, adopt technology and implement process change. So, he certainly has a pulse on research technology and where it’s heading. Join us for this episode of “Research Revolutionaries” to look ahead.


    Learn more about Insight Platforms: https://www.insightplatforms.com

    Research Revolutionaries is brought to you by ⁠⁠⁠⁠⁠⁠Delineate⁠⁠⁠⁠⁠⁠, your real-time insights partner, helping you make smarter decisions quickly. Learn more: http://delineate.ai
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    44 mins

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